PIETER BAERT.
How to make
an impact?
UX Beers in Antwerp (Mechelen)
Tue 28 March, 2017
PIETER BAERT.
My talk isn’t a knowledge transfer.
I’d like to share & question life lessons
Heads up
I believe we are wasting a
lot of talent.
And all of us can do better.
MyWhy?
Pieter Baert
My mission is to inspire
people to discover new
perspectives and help
them to do things better.
MyWhy?
Pieter Baert
Service designer for innovation
Strategist to analyse challenges
Marketeer for value proposition
Facilitator for creative workshops
Instructor for team training
Speaker for inspiration talks
The roles people hire mefor
A journey of exploration
and asking why
Apersonalstoryon lookingforwaysto make an impact.
1
PIETER BAERT.
I’ve studied storytelling
But (art) school wasn’t the place for me learn.
I’ve studied people
And I never stopped studying them.
I’ve learned the most
from doing side projectsAnimator at youth camps, instructor in team building, student journalist,
student job at KUL CUO, writing & blogging, self-employed photographer, …
2005
Web editor & community manager in a public
media company, focused on radio & TV
2006
Community manager & digital strategist in the
e-department of a creative advertising agency
2009
Digital & strategic planner in a network agency,
on the advertising side
I left… (again)
Along the way someone questioned me:
where did you make an impact?
2010
Digital strategist & strategic director
in an rapidly growing digital agency
…2014
Making people want thingsvs
Making things people want
Looking for autonomy
& self-direction
Ifyou don’tfit in anybox,tryto inventyourown box.
Orcome upwith something different.
2
PIETER BAERT.
2014…
Working as a freelance consultant in (digital)
marketing, service design & innovation
Support SME’s
Digital at a the best Belgian BMW dealership
Join a design studio
Service design consultancy vs UX/UI production
UX for IT developers
Match business objectives with user needs
Work with entrepreneurs
From the first idea to a viable digital business.
Teach youngsters
And get the opportunity learning from them.
Train corporates
Service design training for a bank
Coach leaders
In finding their mission and realising their project
The start-up department
Leading a track in an in-house innovation engine
Consulting & design firm
Service design lead in a digital strategy track
In house design team
Digital strategist & service designer in a digital
bank for youngsters, within the mothership.
2017…
Corporate venture, innovation agency,
international mission, in-house role, …?
My learnings &
questions for you
What I’ve learned sofar&what I can learnfromyou.
3
PIETER BAERT.
Did you already define
your personal mission?
Startwith “Why?”
Do you know what motivates you
& what makes you very unhappy?
Energylevel& progress
Did you choose for an organisation
type that works for you? (start-up, SME, agency, corporate, …)
Organisationtype & size
Do you want to work on the inside
or contribute from the outside?
Role
Do you want to support others
or do the work yourself?
Yourwork
Have you decided to commit for
a long term engagement?
Commitment
Do you have a fit with the
culture of the organisation?
CompanyCulture
Do you have the mandate or support
to realise your ambitions?
Mandate
How do you feel about
the impact you have?
Myquestionforyou:
”
“
Pieter Baert
+32 473 667 861
info@pieterbaert.be
Questions?
Shoot!
PIETER BAERT.
Pieter Baert
📞 + 32 473 667 861
⌨ info@pieterbaert.be
linkedin.com/pieterbaert
m.me/pieter.baert
Youwantto get intouch?
As a service designer,
I help you innovate the
products & services of your
organisation, by focusing
on people and their needs.
What Itellpeople about me
Pieter Baert

How to make an impact?