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Similar to February - Design Thinking Bootcamp
February - Design Thinking Bootcamp
- 1.
- 3. How did thatmake you feel? Think simple. Break down your emotions, feelings and investments and what a brand does for you. Are you invested in a brand?
- 4. Break down. What isthe video saying, thinking? What is the perception that it places on the viewer? Who is it targeting?
- 5. How do youfeel? Scared? Crying? Better? Relived? Happy?
- 6. Take a breath.Agenda. 1. Who am I 2. Who are you 3. What is… 4. Exercise 5. Why is… 6. The future 7. My approach 8. Exercise 9. Closing / Questions • Morning break 15mins - 30mins • Lunch 30mins - 1hr • Afternoon break 15mins - 30mins
- 7. Evan Scronce Principal, User& Customer Experience Instagram – evan13e / Twitter - @designdiversi / Medium – @designdiversi evanscronce@gmail.com
- 8. Who are you? Tellme something about yourself How can I make this bootcamp great for you?
- 9. Pick a partner. Taketurns and tell each other these 3 things 1. Something you like 2. A brand you like 3. Something personal
- 10. Write down 3things you think your partner would like. C’mon, give it a try J Go around the room…
- 11. Who am I? Byday, I’m a problem solver for some of the largest companies in the world. By night/weekend, I’m a dad, husband, traveler, foodie, wino, old jeep lover, beer connoisseur and the list goes on…
- 12. I’m not goingto define design thinking… Does anyone want to try and define it?
- 13. What happened? Why isdesign important to everyone? Now… How did this happen? Why did it happen? Who do you have to thank?
- 14. Tips to thinkabout during the story I’m about to tell you. Perception is guided by emotional and psychological responses to stimuli presented during the interaction between the user, the company, or brand, and the immediate environment whether it be physical or digital.
- 15. Perception is guidedby emotional and psychological responses to stimuli presented during the interaction between the user, the company, or brand, and the immediate environment whether it be physical or digital.
- 16. Take a breath. Anytech topics anyone wants to discuss? Automation Augmentation Chat bots Machine learning
- 17. Why is designimportant to everyone? Now… A railroad station agent in North Redwood, Minnesota, when he received from a Chicago jeweler an impressive shipment of watches which were unwanted by a local jeweler. He purchased them, then sold the watches for a considerable profit to others, then ordered more for resale. Soon he started a business selling watches through mail order catalogs. The next year, he moved to Chicago, Illinois, where he met Alvah C. Roebuck, who joined him in the business.
- 18. 1896 — Richard Warren Sears Theestablishment of the railway allowed for the first U.S. mail-order catalogs. This customer experience provided access to goods that were not available locally, it protected the consumer from exorbitant prices, and introduced the process of home delivery.
- 19. Let’s break downthe problem. expensive watches + local jeweler – poor demographic – no distribution = no selling of watches Bankrupt watch manufacture Bankrupt local jeweler
- 20. Let’s give ita try.
- 21. 5mins Grab yourpartner or change 10mins Interview partner about the last gift they received 5mins Dig deeper 5mins Write a point of view statement 15mins Research / Write some ideas 5mins Show partner & gather feedback 10mins Iterate based on feedback Share Results
- 22. Amazon — Jeff Bezos Similar designthinking when he build Amazon. He’s taken it another step further, he’s build a public utility for customers of the world. Amazon isn’t just a commerce site…it’s storage, reseller, insights and more. According to Jeff, his business has succeeded because the customer is at the root of every decision.
- 23. Why did thishappen? Thinking with a strategy isn’t something new. We do this everyday because we’re, well, human.
- 24. Humankind — Thank you We needto thank everyone. Each one of you have a personal preference and there isn’t one way that always works. We must adapt, empathize and evolve.
- 25. What’s next: Human’s working withComputers https://www.youtube.com/watch?v=PHD2qOY6bfw
- 26. Let’s discuss. What doyou think? Do you see yourself using computational systems to help you design?
- 27. Bad Robot… How dowe do this today?
- 28. Last exercise. Take theadapted methodology and use it to create a designed experience
- 29. Pick a place.Coffee shop. Restaurant. Bowling alley. Your choice… Use the methods you’ve learned today to design an experience.
- 31.