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How to Create and Use Snapchat's New Custom Geofilters
Snapchat recently made custom on-demand geofilters available to all users, allowing brands to engage viewers in a contextually relevant manner by overlaying designs onto location-specific photos. Pricing is based on area and duration, with filters costing $5 per 20,000 square feet per hour, while adherence to creative guidelines is essential for approval. Users can create geofilters via Snapchat's self-serve tool, ensuring the design meets specifications and planning for approval time.
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How to Create and Use Snapchat's New Custom Geofilters
- 2. Less than amonth ago, Snapchat opened custom on-demand Geofilters to everyone.
- 3. And what blowsmy mind is that for how amazing of a product they are, Snapchat Geofilters have remained stunningly under the radar.
- 4. In case you’rejust getting into Snapchat: Geofilter a design you can overlay onto a photo you take in Snapchat, but are only limted to a specific location.
- 5. For example, whenyou stand near the Flatiron building in New York, you get this filter:
- 6. So why amI so hyped about this new product?
- 7. Because the valueof your branding impression, compared to the impressions on any other platform, is insanely high.
- 8.
- 9. Because not onlyare you putting your brand in a place they can see it…
- 10. ...but they reallysee it.
- 11. Filters catch youoff guard, grab your attention, and show up directly in your app.
- 12. Plus, you’re bringingvalue to the viewer and interacting with them in a contextually relevant and fun way.
- 13. Compared to othermediums, a custom Snapchat Geofilter is a branded impression on steroids.
- 14. Of course, eventuallythese filters will be ruined by marketers the same way everything else is… so if you’re reading this a few months too late, sorry… but that’s what you get for NOT being a first mover! ( (
- 15. So now thatyou know why, let me show you how to create your own Geofilter...
- 16.
- 17. PRICING ON SNAPCHATIS LIMITED BY TWO FACTORS: 1. You can’t geotarget over 5 million square feet 2. The filter can only run for 30 days
- 18. Snapchat offers thesefilters at $5 per 20k square feet, per hour. Cost = $5 x (square footage/20k) x hours ( )
- 19. For a cityblock in Austin, Texas for four hours, that’s about $32.44. A no-brainer.
- 20.
- 21. Snapchat has apretty comprehensive guide to what you need to follow. You can check it out here...
- 22. But there area few things that aren’t that obvious that you should definitely keep in mind:
- 23. FIRST, allow atleast two business days for approval. The tool will let you submit filters up until one day before, but it’s important to plan ahead. ( (
- 24. SECOND, if youfeel like you’re flirting with the guidelines, give yourself more time in case they reject it. You’ll have to resubmit if it doesn’t pass, so it could take an extra day to go through the process again.( (
- 25. LASTLY, you can’tinclude: URLs, handles, or email addresses. So if you’re trying to create a filter as a call to action to get more followers, you’ll need to be creative. ( (
- 26. HOW TO MAKE YOURFILTER HOW TO MAKE YOUR FILTER
- 27.
- 28. If you aren’ta designer yourself or well-versed in Photoshop or Illustrator, you might want to find someone to help you out here…
- 29. However, Snapchat doeshave templates available that you can download on the submission page.
- 30. FILTERS SHOULD BE: •1080px x 1920px • Under 300KB in size • Saved as a transparent .PNG
- 31. REMEMBER: content isking, but context is God. This is an opportunity to really provide value upfront.
- 32. ASK YOURSELF: • What do you think people are going to be snapping when they come across your filter? • Is it relevant to an event or location? • Will it add something to the situation?
- 33. Here are somethat I’ve made for myself!
- 34. Upload Filter and SetTime Frame
- 35. Login into theOn-Demand Geofilter self-serve tool using your Snapchat login.
- 36. Upload your filterin the self-serve tool...
- 37. ... then setyour time frame.
- 38. Remember to triplecheck your times because once your filter is submitted, you can’t edit the time!
- 39. Set Your TargetArea
- 40. Type in youraddress location and draw a fence around using the “Draw Fence” tool.
- 41. The fence doesn’thave to be a rectangle and can be any shape you want.
- 42. As of now,you can only target locations in the UK, US, and Canada.
- 43. PRO-TIP: Leave abuffer zone around your target Geofilter. The map might not be super accurate.
- 44.
- 45. Name your filter,select your payment options and whether you're using a business or personal filter.
- 46.
- 47. YOU’LL GET AFEW EMAILS FROM SNAPCHAT AFTER THIS: • One confirming your submission • One saying if it’s approved or not • One when your card is charged • And lastly, one when the filter goes live
- 48. CONGRATS!CONGRATS! You submitted yourfirst Geofilter!
- 49. I'll see youon the Snaps. ;)
- 50. IF YOU LIKEDTHIS, BE SURE TO CHECK OUT MY OTHER SNAPCHAT TIPS AND HACKS. You can read my original article on GARYVAYNERCHUK.COM