Download as PDF, PPTX
Uploaded byThe Orchard
Snapchat Best Practices 2020
Snapchat is a popular social media platform among younger users for sharing spontaneous photos and videos. The document provides tips for artists to effectively use Snapchat to connect with fans aged 18-34. It explains how Snapchat works, best practices for content, and ideas for sharing behind-the-scenes content like recording sessions, track teasers, and Q&As to engage fans. While Snapchat has limited analytics, the document advises verified users can view more detailed metrics and driving fans to tracked external links.
More Related Content
Similar to Snapchat Best Practices 2020
Snapchat Best Practices 2020
- 1. Snapchat Tips, Tricks, andBest Practices
- 2. • Introduction • Who’sIt For • How It Works • Snaps • Best Practices • Ideas 2 Contents
- 3. You’ve heard ofSnapchat by now, but maybe you aren’t sure how it works or can’t quite see the benefits. For artists looking to target younger fan bases, Snapchat can be a fun place to connect with your audience and stand out with spontaneous and exclusive content that fans will enjoy. 3 Introduction
- 4. …Young • 45% arebetween 18-24 * • 75% being under the age of 34 * • 73% of all 18 to 24-year-olds in the U.S. * …and dedicated • 190 million daily active users * • Those under 25 average 40 minutes on Snapchat every day * • 3 billion snaps are uploaded every day * 4 Who’s It For Regular Snapchat users are… * Omnicore, https://www.omnicoreagency.com/snapchat-statistics/
- 5. Snapchat works offof taps and swipes and very little text. This can make giving written instruction tricky, so we’ve put together a key to help you understand how to use or find a feature. 5 How It Works Tap this spot or icon Swipe in this direction
- 6. 6 How It Works GettingStarted Checklist: ✓ Tap the ghost to customize ✓ Create a username ✓ Add an image to your snapcode ✓ Customize settings
- 7. 7 How It Works GettingStarted Checklist: ✓ Set “View My Story” to “Everyone” ✓ Set “Send Me Snaps” to Everyone” (all fans) if preferred ✓ Turn on filters and make sure location services are enabled
- 8. 8 How It Works Snapchatworks similarly to Instagram. Open the app and take a photo or short video. Then, either send it directly to specific people or add it to your general feed (or, in Snapchat lingo – your Story).
- 9. The basics ofSnapchat are simple: take a photo or video and share it. …you didn’t think you’d get off that easy, did you? Like any social platform, Snapchat has its own best practices. The following slides will help you create quality Snapchat content. 9 Snaps “Okay…how do I do this well?”
- 10. 10 Snaps Enhancing Photos Snapchat isan off the cuff social platform that has fun photo features that help to enhance the lighthearted, silly quality to the best content. After taking your photo or video, try some of the following edits. image courtesy of @listentoedison
- 11. 11 Snaps Enhancing Photos Use thetext icon in the upper right to add text to your photo.
- 12. 12 Snaps Enhancing Photos Try addingsome emojis or stickers to your photo instead of just including in a text caption.
- 13. 13 Snaps Enhancing Photos Visual artist?Use the drawing tool to go all MS Paint on your snap.
- 14. 14 Snaps Enhancing Photos Swiping tothe side shuffles through an assortment of filters like photo effects, location and event tags. To stack filters, hold your finger down on your first choice while continuing to swipe through.
- 15. 15 Snaps Enhancing Photos Tap andhold down on your screen to add lenses to yourself or the world around you. Lenses are interactive overlays, so making certain expressions or gestures can change the appearance of the lens.
- 16. 16 Snaps Enhancing Photos Drive fansto a link of your choice by clicking the paperclip icon. Fans can visit the link by swiping up.
- 17. 17 Snaps Memories Swipe up onthe main screen to view Memories, which stores older content from Snapchat or your Camera Roll. Memories can be edited with filters, text, and other effects much like realtime snaps.
- 18. 18 Snaps Shazam To share musicwith your followers, try tapping and holding down on your screen while snapping to Shazam a track in-app.
- 19. 19 Snaps Geo Stories To allowpeople only at a certain location to view your snap, tap the “+ Custom” icon below the “Add a chat…” section of your feed and select “Geo Story.” This can be used to reward show-goers or record store shoppers with exclusive content. Just one caveat: the story must be posted from this location. No remote stories, sorry!
- 20. 20 Snaps Lens and Filters Userscan also create their own Lens and Filters within the Snapchat App. Simply go to Settings and scroll down to select “Filters and Lenses”...
- 21. 21 Snaps Lens and Filters ...Fromthere select between Filter or Lens to create customizable and fun additions to your Snaps. *Image courtesy of Snapchat
- 22. 22 Snaps Filters To create aFilter, simply click on the Filter button and then select one of Snapchat’s template themes to build out your custom Filter OR start from scratch and build your own by following the directions inside of the app!
- 23. 23 Snaps Lens Like Filters, to createa Lens, simply click on the Lens button and then select one of Snapchat’s Lens template themes to build out your custom Lens.
- 24. 24 Snaps Lens Studio For thosewith advanced graphic design skills or if you are working with a designer, Lens Studio can be used to create one of a kind custom Lenses and Filters to upload to Snapchat for fans and other users to access and enjoy. Images provide by Lens Studio Website
- 25. 25 Best Practices You’ve gottenthe hang of the basics. Now it’s time to make sure you’re getting all you can out of Snapchat. image courtesy of @DJKhaled305
- 26. 26 Best Practices Frequency Stories area lot like a DVR – everything you post will be available for 24 hours so fans can (binge?) watch at their leisure. Share snaps whenever you have a moment that deserves capturing. image courtesy of @theglitchmob
- 27. 27 Best Practices Types ofContent A user can set snaps to last from 1 second to no time limit. However, once they’re viewed, they’re gone. What do people want to see on Snapchat? ✓ Candid content✓ Humor images courtesy of @dietcig
- 28. 28 Best Practices Candid Content Snapchatfeels much more intimate than other socials: • Short format • Self-destructing posts • Lack of pre-shot edited perfection image courtesy of @listentoedison image courtesy of @theglitchmob
- 29. 29 Best Practices Humor Snapchat isa place where humor and creativity outweigh even the most carefully crafted photos and videos. image courtesy of @bobsterclaw
- 30. 30 Best Practices Snapchat isn’tthe place for… X Formal promotional materials Instead, show a snap of an actual vinyl or a store a fan can visit X Previously shot, edited photos or videos Although Snapchat Memories allows for these posts, use behind-the-scenes snaps instead where possible
- 31. 31 Ideas Need some ideasto get started? Posting regularly but looking to get more creative? Here are some examples of ways to use Snapchat. image courtesy of @theglitchmobimage courtesy of @dev0ng
- 32. 32 Ideas Request Fan Snaps Fanscan see if you’ve opened their snap. Try asking for snaps of them listening to your album, singing along to their favorite track, or doodling on your album art. A quick view on your part will make a fan’s day!
- 33. 33 Ideas Share Fan Snaps Snapchatcan be a place for interaction. Invite fans to send snaps directly to your account and share favorites on other socials. images courtesy of @theglitchmob
- 34. 34 Ideas Share Your Snaps …orjust share your own! Video and photo snaps can be saved by tapping the download button. Share your best snaps on your other socials for further reach. image courtesy of @futuregenband
- 35. 35 Ideas Promoting a Release Wenow know that Snapchat isn’t the place for formal promotional photos and sales pitches. Try getting a snap of a CD or LP while in the store.
- 36. 36 Ideas Tease a Track Sharephoto or video of the recording process, a track in Pro-Tools, or a test pressing spinning. Even better, send it directly to super fans for an exclusive experience. image courtesy of @dev0ng image courtesy of @stsisgold
- 37. 37 Ideas Q&A A favorite ofthe YouTube community! Invite fans to ask questions via Snapchat. Answer directly to select fans or add answers to your Story so fans can view them.
- 38. 38 Analytics Measuring Success At themoment, Snapchat has very little insights into analytics unless you are a verified user. You can, however, see how many times your story was viewed or screenshot-ed by tapping on your story and swiping up.
- 39. 39 Analytics Measuring Success Since Snapchathas very limited metrics and calls to action available, try driving fans to a tracked smartlink that tracks location, device type, and more.
- 40. 40 Analytics Measuring Success -Verified Users For users who are verified, click on your profile and then the “Insights” tab to view your profile and post’s analytics . https://support.snapchat.com/en-US/article/insights https://blog.hootsuite.com/snapchat-analytics/#howto
- 41. 41 Analytics Measuring Success Inside ofthe Insights tab you can view total number of story views, time spent viewing, reach, average view time, story view percentage, lifestyle, popular regions and more… https://support.snapchat.com/en-US/article/insights https://blog.hootsuite.com/snapchat-analytics/#howto
- 42.