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The document summarizes how LinkedIn can help companies attract talent and improve their recruiting efforts. It discusses: - Managing profiles for both individuals and companies to enhance their LinkedIn presence - Using LinkedIn's large pool of passive and active job seekers to source qualified candidates automatically and target them strategically - How the LinkedIn Talent Solutions help clients influence more hires and achieve better recruiting results
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- 2. Phil Mogilev Enterprise AccountExecutive LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved.
- 3. ©2012 LinkedIn Corporation.All Rights Reserved. Profile Overview How to Manage your Profile How to Improve your LinkedIn Presence How your company can improve its Presence How can you attract Talent with LinkedIn? Q&A Agenda
- 4. LinkedIn: A globalpool of talent 4 Europe, Middle East and Africa: 50M+ North America: 80M+ Asia Pacific: 37M+Latin America and Caribbean: 20M+ 200M+ Members worldwide 107 M+ Monthly unique visitors +3 new Members per second Monthly uniques source:Comscore ©2013LinkedIn Corporation. All Rights Reserved. 4
- 5. Why members cometo LinkedIn ©2013LinkedIn Corporation. All Rights Reserved. 5 Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found
- 6. 6 It All Beginswith your Profile…
- 7. Managing your LinkedInProfile: Get endorsed and recommended by candidates you have placed They will be able to speak first hand of how you supported their job search You only need a few to establish credibility It is best to get a variety and make sure they address different points
- 8. Groups Help you identifythe experts and become an expert
- 9. Your Connections: Thoughtfully Buildingyour Network 9 Past Company School Current Company Clients You Friends
- 10. How can yourcompany use LinkedIn to become more productive and successful?
- 11. Managing your company’sLinkedIn Profile
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- 16. Passive and activecandidates require different approaches Active Candidates Work on their job search - Search job boards - Seek out many opportunities Passive Candidates Work on doing their jobs better - Develop networks - Only listen to the right opportunities 1. Talent Pool ©2013LinkedIn Corporation. All Rights Reserved. 16
- 17. Source automatically Reach theright candidates for all of your roles 1. Talent Pool: The best passive and active candidates 2. Targeting:Right opportunity, right candidate, right context 3. Results: More great hires, less effort ©2013LinkedIn Corporation. All Rights Reserved. 17
- 18. Financial Analyst Bank ofAmerica Sr. HR Director Gap Inc.Amazon Sr. LinkedIn HR Director LinkedIn Finance Manager Technology Director Bryan Finance Analyst Erica Steve Director of HRTechnology Director LinkedIn Technology Director JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN Target every candidate with relevant jobs automatically Moreapplications come from LinkedIn recommended jobs than searches 2. Targeting ©2013LinkedIn Corporation. All Rights Reserved. 18
- 19. Members see personalizedjobs every time they log in Erica Robertson Your ideal passive candidate Technology Director LinkedIn Technology Director Technology Director Juniper Networks LiveOps Technology Director Senior 2. Targeting ©2013LinkedIn Corporation. All Rights Reserved. 19
- 20. Engage them withpersonalized opportunities Erica Robertson Your ideal passive candidate Technology Director Erica Robertson Information Technology Picture yourself with a career in Information Technology at at LinkedIn LinkedIn 2. Targeting 168,588 professionals visit your employees’ profile pages every month ©2013LinkedIn Corporation. All Rights Reserved. 20 Note: number of professionals visiting reflects unique members visiting your employees profiles
- 21. Join the teamthat is transforming the future. We are passionate about what we do. CompaniesHome | LinkedIn Jobs at Ariel Hsiao Amazon ABOUT Watch the video for a peek into the fast- paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Our Career Site ► LinkedIn 287310 followers LinkedIn LinkedIn Technology Director Todd Logan VP of Finance Emily Meinhardt Account Executive Hillary Carroll Manager of Operations Technology Director Technology Director Technology Director Director of Information Technology Director of Information Technology Senior Technology Director Senior Technology Director Careers Show relevant opportunities with rich employment branding Erica Robertson Your ideal passive candidate Technology Director 38,188 professionals visit your company page every month 2. Targeting ©2013LinkedIn Corporation. All Rights Reserved. 21
- 22. Influence candidates atevery touch point Erica Robertson Your ideal passive candidate Technology Director Hired Networking with employees Researching your company Following your company Viewing relevant jobs 2. Targeting ©2013LinkedIn Corporation. All Rights Reserved. 22
- 23. November Erica Robertson Joined New Hire LinkedIn LinkedIn Wecan measure LinkedIn’s influence on hiring Erica Robertson ACME systems 3. Results Jobs you maybe interested in July Viewed a job on LinkedIn LinkedIn Influenced LinkedIn Technology Director Technology Director Technology Director ©2013LinkedIn Corporation. All Rights Reserved. 23
- 24. Clients with theLinkedIn Solution influence nearly twice as many hires “LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes 3. Results 11% 17% 34% 0% 5% 10% 15% 20% 25% 30% 35% 40% Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs Average % of LinkedIn members hired impacted by LinkedIn products ©2013LinkedIn Corporation. All Rights Reserved. 24
- 25. LinkedIn Recruiter Identify andreach the very best candidates Source automatically LinkedIn Solution Source strategically LinkedIn Recruiter Expand your reach and access the entire LinkedIn network Contact candidates directly with InMail Manage your pipeline with your team ©2013 LinkedIn Corporation. All Rights Reserved. 25
- 26. 3 things ourmost effective clients do 1. Post all professional rolesto LinkedIn 2. Own the full candidate experience 3. Use Recruiter to find the best candidates ©2013 LinkedIn Corporation. All Rights Reserved. 26
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