Продвижение
бренда
работодателя в
социальных
сетях
Павел Коваленко,
Talent Supply Manager
www.joinPG.ru
Background
До 2013 года:
- Слабое присутствие в digital-пространстве СНГ
- Случайный контент
- Непродуманная коммуникация
www.joinPG.ru
2013-2014
www.joinPG.ru
Обновление групп VK и FB
1) Запоминающиеся образы
2) Продуманный message track
3) Регулярная коммуникация
www.joinPG.ru
Мои главные уроки
www.joinPG.ru
Мои главные уроки
www.joinPG.ru
Мои главные уроки
www.joinPG.ru
Мои главные уроки

Ft round table

Editor's Notes

  • #3 Driving awareness of P&Gs establish presence that is a great place to start their careers Top companies for Internships*
  • #5 V5- SOCIALRESP (1.26) https://www.youtube.com/watch?v=UgrdtmDzMj0 Almost one billion people in the developing world do not have access to clean drinking water. As a result, thousands of children die every day. The P&G Children’s Safe Drinking Water Program (CSDW) reaches these people through P&G packets, a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC). One small P&G packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. The packets can be used anywhere in the world, including areas affected by natural disaster. This program provides water purification packets on a not-for-profit basis. Since the program began, more than 5 billion liters of purified drinking water in more than 65 countries have prevented an estimated 200 million days of diarrheal illness and helped save more than 26,000 lives
  • #6 Driving awareness of P&Gs establish presence that is a great place to start their careers Top companies for Internships*
  • #7 Driving awareness of P&Gs establish presence that is a great place to start their careers Top companies for Internships*
  • #8 Driving awareness of P&Gs establish presence that is a great place to start their careers Top companies for Internships*
  • #9 Driving awareness of P&Gs establish presence that is a great place to start their careers Top companies for Internships*