Design Thinking Process & Crowd Innovation

USER
EXPERIENCE
(UX)
INNOVATION
BY DESIGN THINKING

INVEST IN THE FUTURE
Carolina Salazar
CDO/CCO

DESIGN THINKING = PHILOSOPHY
Carolina Salazar
Is the study of general and fundamental problems concerning matters such as , knowledge , values, reason, mind
and language… The term was probably coined by Pythagoras

TOOLS…
Play do
Lego
RoryCubes..

MAPS…
Empathy
Journey
Customer…

METHODS…
Six Hat
CPSI
Scrum…

Open Innovation
Open innovation brings together people from different parts of the world and different sectors of
business to work together on a project. This is effectively a collection of
different ﬁelds and levels of expertise that would not otherwise be
available to any budding entrepreneur.

ceo@designthinking.today // 5808 1614 // www.carolinasalazar.me
3 STEPS OF INNOVATION

SPRINT UX INNOVATION
Create new sources of growth while reducing risk and costs with our
tested and proven process.

What’s a Design Sprint?
A design sprint is a ﬁve-phase framework that
helps answer critical business questions through
rapid prototyping and user testing. Sprints let
your team reach clearly deﬁned goals and
deliverables and gain key learnings, quickly. The
process helps spark innovation, encourage user-
centered thinking, align your team under a
shared vision, and get you to product launch
faster.

The Value Proposition Canvas can be applied
to new and existing value propositions and
customer segments alike. In both cases it will
help you structure your thinking and make
your ideas more tangible.

Sprints allow you to explore the future
before the future becomes a problem.

The idea was to quickly move from problem discovery through
to hypothesis, prototyping and testing in only ﬁve days.
DESIGN SPRINT

Accelerate Innovation
Share Ideas
Reinvent Business Models
Co Create
Engage Consumers or Citizzens
Reinvent Work Models
Save Cost
Increase Efﬁciency
Reinvet Financial Models

LET'S BUILD
SOMETHING
AWESOME
Crowdsourcing Week

CROWDSOURCING & DESIGN Thinking

• What is the one thing that your customer couldn’t live
without accomplishing?
• What are the stepping stones that could help your
customer achieve this key job?
• What are the different contexts that your customers might
be in?
• How do their activities and goals change depending on
these different contexts?
• What does your customer need to accomplish that
involves interaction with others?

A design sprint is a framework for
answering critical business
questions through design,
prototyping, and testing ideas with
users.

• Create value for your existing or new
business
• Reduce risk, cost, and uncertainty
• Generate Tangible results
• Build a customer-centric business model
• Gain a competitive advantage
• Build a team of skilled practitioners

Originally conceived and popularized
by the team at Google Ventures, the
Design Sprint began life as a focused
ﬁve day… designed to help startups
solve big problems, fast.
DESIGN SPRINT

LEARN EARLY … LEARN OFTEN

Sprints Innovation are short bursts of
coordinated activity centered on your
challenges and opportunities.

The ability to generate and
implement valuable ideas
quickly is a product of an
organization's culture.
YOUR
CULTURE
YOUR
AGILLY
YOUR
STRATEGY
Follows you to quickly explore and
reﬁne strategic direction as you
encounter problems and opportunities .
Innovation Sprints can be
used to develop the
following key items at a
rapid rat.
3 STEPS

Ready for Design Sprint?…explore possible
futures and understand disrupting effects to the
core business model before they have been felt.

Companies such as Spotify, Netﬂix and
Slack have experienced exponential
growth, with the media frequently
charting their progress through revenue,
valuations or head count.
However, perhaps one of the most
remarkable successes away from the
numbers has been the ability of
these companies to not
only grow ‘big’, but to
maintain an enviable
cadence of innovation and
iteration whilst doing so.
DESIGN SPRINT

DESIGN THINKING INSTITUTE
CREATIVE DESTRUCTION & DISRUPTIVE INNOVATION
Focus in the needs of the
organizations and customers
It helps people, organizations,
communities, social groups and
countries to think “out of the box”.
Its goal is to take advantage of the
synergies and the most creative minds to
cause a change in the leadership of ideas.
Two fundamental areas
CONSULTING TRAINING AND
CERTIFICATES
Represents a global community,
where the passion to join creativity to
professional and personal success,
through learning and sharing.
We have designed the Design Thinking
Today Magazine, to tease the mind to write
about Creativity and Problem Solving.

Design is the art of gradually applying constraints
until only one solution remains." —Unknown
www.designthinking.today
ceo@designthinking.today
Whats app : 70 +46790381767
Sweden / Lulea

www.designthinking.today ceo@designthinking.today humanagementt1
5808 1614 www.carolinasalazar.me55 5508 5971
Follow usTestimonials
Channer: Carolina Salazar
https://paper.li/f-1437945797#!headlines
DESIGN THINKING INSTITUTE
CREATIVE DESTRUCTION & DISRUPTIVE INNOVATION

Design Thinking Process & Crowd Innovation

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