Uploaded byVitaly Golomb
Design Driven Development from How To Web 2013 in Romania
This document discusses the importance of design-driven development and user-centric design. It provides various quotes emphasizing that design should be considered from the beginning and that user needs are paramount. It also notes that while focus groups provide some insights, true innovation comes from vision and iterative feedback from real users. The document advocates that problems should be well-defined before designers create prototypes and interfaces, and that design needs to be a core part of the development process.
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Design Driven Development from How To Web 2013 in Romania
- 1. DESIGN DRIVEN DEVELOPMENT 2013 VITALY M.GOLOMB | @VITALYG
- 2. “Art is likemasturbation. It is selfish and introverted and done for you and you alone... ...Design is like sex. There is someone else involved, their needs are just as important as your own, and if everything goes right, both parties are happy in the end.” Colin Wright @colinismyname
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- 4. INTE RT ARD AW SEP. 10-14TH, 2011 TECHNOLO H™ GY EC FO AWARDWINNER 2012 RI NN WINNER LL OVATI VE EXCE EN CE VITALY M. GOLOMB | @VITALYG
- 5. VITALY M. GOLOMB| @VITALYG
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- 13. Dieter Rams TEN PRINCIPLES OFGOOD DESIGN
- 14. #1 IS INNOVATIVE TAKES ADVANTAGEOF NEW TECHNOLOGY
- 15. #2 MAKES A PRODUCT MOREUSEFUL USE DICTATES FORM
- 16. #3 IS AESTHETIC ONLY WELL-EXECUTED OBJECTSCAN BE BEAUTIFUL
- 17. #4 MAKES A PRODUCT UNDERSTANDABLE MAKESA PRODUCT TALK
- 18. #5 IS UNOBTRUSIVE NEUTRAL, OPENTO USER SELF-EXPRESSION
- 19. #6 IS HONEST DOESN’T MAKEPROMISES THAT CANNOT BE MET
- 20. #7 IS LONG LASTING FASHIONABLEDESIGN DATES QUICKLY
- 21. #8 IS THOROUGH LEAVES NOTHINGTO CHANGE, DOWN TO THE LAST DETAIL
- 22. #9 IS ENVIRONMENTALLY-FRIENDLY USES ONLYWHAT IS NEEDED
- 23. #10 IS AS LITTLEDESIGN AS POSSIBLE SIMPLE AND PURE
- 24. AND NOW SOME BADDESIGN...
- 34.
- 35. PORSCHE 911 50 YEARS- 7 GENERATIONS
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- 37. trust us withyour banking logins
- 38. 60-80% markup on dirt,oil, wax, and fragrance
- 39. so how muchis “design” worth?
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- 45. “Design is notjust what it looks like. Design is how it works.” Steve Jobs
- 47. YOUR APPLICATION HOW USERSSEE IT INTERFACE LOGIC DATA INTERFACE MAGIC 99% OF THE WORLD DOES NOT UNDERSTAND THE MAGIC OF PROGRAMMING
- 48. “As far asthe customer is concerned, the interface is the product.” ! Jef Raskin Creator of Apple Macintosh
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- 51. GRAPHIC DESIGN ! PSYCHOLOGY user experience KNOWLEDGEOF MEDIUM ! SENSE INTENT
- 52. SUBSET OF UX& GRAPHIC DESIGN ! ui/visual DESIGN PRINCIPALS FOR GIVEN OS ! SURFACE FUNCTIONALITY
- 53. DESIGN EYE ! EXECUTE UX/UI front-enddeveloper ! BRIDGE TO ENGINEERING
- 54. COPY WRITING ! SALES marketing ! VOICE OFTHE CUSTOMER
- 55. GRAPHIC DESIGN USER EXPERIENCEUI/VISUAL FRONT-END DEV. MARKETING
- 56. “Good design isobvious. Great design is transparent.” Joe Sparano @joesparano
- 57.
- 60. NO SUCCESSFUL PRODUCTHAS EVER COME OUT OF A FOCUS GROUP
- 61. "If I hadasked people what they wanted, they would have said ‘faster horses’." Henry Ford
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- 63. Vision + Feedback from customers/users + Culture(consistency & expectations) + Techniques Jared Spool @jmspool
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- 70. “Design is intelligencemade visible.” Don Newgren Artist
- 71. define the problemand let designers do their jobs
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- 74. hint: it’s not moremoney
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- 77. A Seat atThe Table
- 78. how would youlike your design? pick two
- 79. UGLY, RUSHED, AND CARELESS FAST CHEAP DOES NOT EXIST TRASH FREE DOESNOT EXIST YOU GET WHAT YOU PAY FOR NEVER ON TIME DOES NOT EXIST GREAT
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- 83. want the slides? follow@vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER www.golomb.net | @vitalyg