This document discusses opportunities in data analytics. It notes that industries like finance, marketing, telecommunications, education, research, and healthcare are pursuing opportunities in data analytics. Indian IT outsourcing firms see opportunities in U.S. healthcare reform. The document outlines the data analytics life cycle and what metrics a CEO may want to understand about user engagement and retention for a mobile game. It proposes hands-on examples using data about weed use, the Titanic sinking, and an online community.