This document describes various creativity tools including brainstorming, reversal tool, SCAMPER tool, reframing matrix, concept fan, mind mapping, provocation, DOIT, and vertical & lateral thinking. It provides details on how each tool is used, such as brainstorming involving short meetings to generate many ideas without criticism, the reversal tool asking the opposite of the intended question, and SCAMPER analyzing ways to substitute, combine, adapt, modify, find other uses for, eliminate, and rearrange aspects of a product or service.