Rad Integrated Media , profile picture
Uploaded byRad Integrated Media
PPTX, PDF232 views

Communication for Engineers - An Interactive Workshop

The document outlines an interactive workshop hosted by the CCNY Engineering School Alumni Association focused on improving communication skills for engineers, emphasizing digital communication, networking, and personal branding. It highlights the importance of effective communication for career advancement and provides guidance for optimizing LinkedIn profiles to enhance visibility and professional connections. Additionally, it covers social media strategies and best practices for engaging with professional audiences.

Embed presentation

Download to read offline
ASC – Communications for Engineers April 30, 2020 CCNY EngineeringSchool Alumni Association Presents: CommunicationsforEngineers AnInteractiveWorkshop Thursday, April 20, 2020 Sponsored By:
ASC – Communications for Engineers April 30, 20202 AboutThisEvent Today you’ll be equipped with tools and resources to improve communication skills and expand your professional network. • You’ll learn: o Practical skills o Techniques o Strategies you can use in your digital communications o The importance of communicating about engineering projects to various audiences
ASC – Communications for Engineers April 30, 20203 Housekeeping • Be attentive • Slides and resources will be shared • Recording will be available within 24 hours • Attendees will be muted • Please enter questions in chatbox or raise hand • Use #CCNYESA to follow discussions after the workshop • Tell us how we did in our survey
ASC – Communications for Engineers April 30, 20204 CCNYEngineeringSchoolAlumni Association With this mission in mind, The Alumni Association of CCNY seeks to: • ENGAGE: We generate and sustain meaningful connections among alumni, students, faculty and staff through our many networking events, award ceremonies, and activities. • SUPPORT: We support current students through scholarships, mentoring and networking opportunities. • PROMOTE: In all our endeavors, we promote The City College of New York and its interests.
ASC – Communications for Engineers April 30, 20205 CCNYEngineeringSchoolAlumni Association CCNY ESA is an Affiliate Group of the Alumni Association of CCNY, representing ~10,000 Grove School of Engineering graduates. The Engineering School Alumni engages, supports, promotes, and connects CCNY engineers before and after graduation through: • Mentorship • Networking • Social Events • Student Scholarships • Career Achievement Awards • Technical Lectures & Workshops
ASC – Communications for Engineers April 30, 20206 Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy, and the environment. ASC, a New York-based women-owned small business, has worked at the intersection of energy, transportation, and economic development for 27 years, delivering shoulder-to- shoulder support to the public and private sectors, including New York State authorities as well as federal and other state agencies. ASC's smart solution is not to think big but think right—no matter how complicated a problem may appear. We search for the "simple truth" solution—and we find it. We seek out meaningful work that changes, saves, and improves lives.
ASC – Communications for Engineers April 30, 20207 RachelAdler, SeniorAccountManagerandDigital Lead
ASC – Communications for Engineers April 30, 2020 WhyCommunication isImportantforEngineers • Understand more of what people say and help them understand more about your work, your projects and careers. • Build bridges family, friends and co- workers can count on. • Grow your engineering career. • Eliminate misunderstanding, frustration— even head off significant project mistakes 8
ASC – Communications for Engineers April 30, 20209 KeystoGood Communication • Clear Message • Plain Language • Listening • Consistent Communication • Patience • Follow Up
ASC – Communications for Engineers April 30, 2020 WhyUse SocialMedia? • Reach a wide audience • Share information quickly • Fast research • Build relationships • Manage reputations • Promote corporate social responsibility • Deliver customer service • Entertainment—have fun 10
ASC – Communications for Engineers April 30, 202011 LinkedIn: Social media platform geared to professionals. Manage your professional identity. Access knowledge, insights and opportunities. Twitter: Microblogging Platform. Online news and social networking service on which users post and interact with messages known as "tweets." Facebook: Social networking site intended to connect friends, family, business associates. Used by companies to connect with customers. Instagram: Instagram is a photo-sharing social networking app that enables users to take pictures and edit them with a selection of digital filters. Not All Platforms Are Created Equal
ASC – Communications for Engineers April 30, 2020 12
ASC – Communications for Engineers April 30, 202013 Activity: HowareYouPerceived? Google yourself. • What did you find? • Were you able to find your LinkedIn profile? • What did you learn about how you are perceived? • Is your online presence professional?
ASC – Communications for Engineers April 30, 202014 AdvanceYourEngineering Career Communications skills needed to advance: • Learn about clients to prepare proposals • Capture user and client insights for specification documents • Create clear written content • Use the Best Method of Communication -- from “Slack” to “Face to Face” • Present to groups
ASC – Communications for Engineers April 30, 202015 DeepDiveInto LinkedIn
ASC – Communications for Engineers April 30, 202016 Branding Yourselfon LinkedIn. If the goal is professional branding, there are certain practices that typically yield the best results when followed. Here are tips for those who want an influential personal brand on LinkedIn.
ASC – Communications for Engineers April 30, 2020 DevelopingYour“Professional Brand”ThroughSocialMedia What are your goals? • Gain awareness (be visible) • Build trust (be consistent) • Earn loyalty (be valuable) Let’s work on these 3 steps… 1. Discover who you are o Your USPs (Unique Selling Points) o Your passions o Your skills 2. Create your identity o Consistency is key 3. Make it visible 17 “Personal Branding is all about your unique promise of value and what you bring to the table. It's (also) about getting your potential clients to choose you as the only solution to their problem.” Dr. Sarah David
ASC – Communications for Engineers April 30, 2020 WhyLinkedInisaPowerfulPersonalBrandingTool? ”Here's the profound, true secret that you may have not known (no-brainer, actually), LinkedIn has become the best tool for personal branding and it's guilty of being that because since the beginning of Mesopotamian times, customers have always preferred the ‘human touch’ over a cold and pretentious ‘corporate caress’” - Varun Choraria, Founder and CEO, WiseWords Interactive Studio 1818
ASC – Communications for Engineers April 30, 202019 LinkedIn2020 660M Active LinkedIn Users LinkedIn users share content on a weekly basis. 310M HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. 277% Individuals making over $75,000 per year use LinkedIn. 45% LinkedIn users are women. 44% 50% Americans with a college degree use LinkedIn. LinkedIn is responsible for more than 50% of all traffic leads to B2B websites. 50% Mobile is huge for LinkedIn. They get 63 million unique mobile users monthly. 63M
ASC – Communications for Engineers April 30, 202020 Let’sStartBuilding: WhatWordsDefineYour Skills?
ASC – Communications for Engineers April 30, 202021 Hardworking People- oriented Entrepreneurial EfficientIndependent Innovative Resourceful Boss Motivated Authority Organized TransportationExpert Conscientious Alert Collaborative Dependable Practical Persuasion Creative Adaptability Time Management Decision Making Activity:ListYourSkills.
ASC – Communications for Engineers April 30, 2020 Activity:BuildYour“ElevatorPitch” • Using the top 3 skills you listed, write 3 sentences about yourself • Add one more sentence stating your professional goal. Here’s an example: o Skills: Connector, Motivated and Innovative o Sentences:  Rachel inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing.  Rachel favorite activity in being a connector and connecting people to the right people.  A fan of all things digital and social media, emerging technologies, & innovation. • Now combine all of that into 1 sentence. o Innovator who connects great people with great people who do great things! • This is your creative header, your twitter bio or your personal statement. o Remember you have 2.5 seconds to impress. 22
ASC – Communications for Engineers April 30, 202023 SkillstoAdd toYourProfile
ASC – Communications for Engineers April 30, 202024 LinkedInChecklist Headline: Your profile headline is the first thing someone sees after your name. Make it memorable. It should help someone understand the role you want to do next and/or contain key words important to your profession. You have 120 characters Photo & Background Image: Choose a professional, high quality headshot for your photograph. Also use the blue space at the top of your profile to further brand yourself by inserting an image. Email: List all your active email addresses so they are associated with your LinkedIn profile. You can set the default email which will be viewable by your connections and the account that receives InMail and updates from LinkedIn. Vanity URL: Your LinkedIn profile has a URL (an Internet address). You can and should edit this by adding your name (www.linkedin.com/in/yourname). This also looks more professional when you include it on your resume, business card, or email signature. Other Web References: If you have a personal website, professional Twitter account, or links elsewhere on the web, you can add them to your profile within the “contact info” section at the top. You should change the label from “other” to a short, descriptive title. Personal Details: Your birth date and marital status are the least important details. You may choose not to include this information on your profile. Summary: Consider this section as the answer to “tell me about yourself.” Highlight the best of your background, experience and skills. You could also provide insight into your leadership style, personality, values, longer term goals, or outside interests. Keep the reader’s attention by using short paragraphs. And make it more personal. Add a specialties section within your summary to list important hard and technical skills. Make the most of the 2,000 characters available. Work Experience: Include all the significant work history and include strong, keyword rich descriptions and accomplishments under each position. Embed Media: Add media (documents, video, images, audio) to your profile to make it an online portfolio. You can embed these links in your summary, work experience and education sections. Skills and Expertise: List all the skills and areas of expertise which are most important to your profession and you want to highlight. Education: Include all the institutions you’ve attended. List your concentration, major, and/or minor. Certifications: List the most relevant and important information. Projects: You can reference class projects, special work assignments and side gigs as a project. This is another way to showcase skills and experience. Recommendations: Ask & Give recommendations from colleagues, managers or even clients who know your work. Honors & Awards, Publications, Patents: Complete these sections with as much detail as necessary to highlight why it is important. Organizations, Volunteering & Causes: Provide details about your involvement in professional associations and the organizations you belong to or committees you serve on. Join college alumni groups, professional associations, and any industry related groups. Make it An All-Star Profile: Don’t leave information blank or overlook the criteria LinkedIn uses to boost your profile to all- star. Your industry and location, an up-to-date current position (with description), two past positions, education, a minimum of 3 skills, profile photo and at least 50 connections. Make It Public: By default, LinkedIn sets your profile to be viewable to the public. For active job seekers this is the best option. 24
ASC – Communications for Engineers April 30, 202025 CompleteYourProfile Tip: If you don’t see people in your industry in the section, “People Also Viewed,” your profile is not optimized.
ASC – Communications for Engineers April 30, 202026 CompleteYourProfile
ASC – Communications for Engineers April 30, 202027 LinkedInImageSpecsRecap • Max file size 8MB and file type must be PNG, JPEG, or GIF. • LinkedIn profile cover photo: 1584 wide x 396 high. This is exactly 4:1 proportion. • LinkedIn profile picture: Per LI, upload any size between 400 x 400 pixels and 20,000 x 20,000 px. • LinkedIn blog post link shares: 1200 x 627 px. • LinkedIn photo share: 1200 x 1200 square looks best on desktop, 1200 x 627 on mobile. • LinkedIn Page cover photo size: 1,128 x 191 px. • LinkedIn logo size: 300 x 300 square. No more horizontal.
ASC – Communications for Engineers April 30, 202028 NeedHelp WithanImage? • Utilize Canva o Canva makes design simple for everyone. Create designs for Web or print, blog graphics, presentations, Facebook covers, flyers, posters, invitations, etc.
ASC – Communications for Engineers April 30, 202029 “Ifyou’renotonLinkedInyoumightaswellnot existinthisworld.Everybodyneedstobeon LinkedIn.” Guy Kawasaki, Original Apple Evangelist 29
ASC – Communications for Engineers April 30, 2020 Keepit Current Tip: Regularly update your status so your network can see what you are up to. Good status updates: a link to an article, information about a presentation you are attending, or a question inviting feedback. 30
ASC – Communications for Engineers April 30, 2020 • Is it valuable? • Does it fit with my personal brand? • Did I include source attribution? • Did I add relevant hashtags? 31 BeforeYouPost, AskYourself:
ASC – Communications for Engineers April 30, 202032 AnatomyofanEffectiveLinkedIn Update Strong Visuals: Attention grabbing images such as recognized leaders, interesting infographics Concise: Introduction has 240 characters or less Content type: Snack-able content, Lists, valuable industry insights Addresses audience directly: Invites them in with questions. Keep the URLl
ASC – Communications for Engineers April 30, 202033 UpdatesbyType
ASC – Communications for Engineers April 30, 202034 Bestdaysandtimestopostyour content • The best day and time to post on LinkedIn is on Wednesday from 3 to 5 p.m. • Engagement varies per day, but Tuesday through Thursday rank best. • Friday through Monday receive the least amount of engagement. • LinkedIn’s feed algorithm promotes those who post frequently. o Most advice suggests at least 1–2 times per day.
ASC – Communications for Engineers April 30, 2020 AutomateEverything–ButBe HUMAN You have better things to do than execute the same repetitive tasks repeatedly. When it comes to social media marketing, automation is everything. Here’s a short list of some of the tasks you can automate now and no longer waste your time on: • Following people back when they follow you • Retweeting interesting messages on Twitter • Mentioning other users in your messages • Responding to direct messages • Automating posts from another expert’s website • Posting to LinkedIn ,Twitter, or Facebook from another network 35
ASC – Communications for Engineers April 30, 202036 Hashtag=ContentDistribution • Use ones relevant to your destination (research in www.iconosquare.com ) • Add popular hashtags to relevant images to grow audience & engagement o #Transportation #STEM • Add a unique hashtag to source content and build a community • Communicate your hashtag in your profile
ASC – Communications for Engineers April 30, 2020 Listening.Themost importanttoolonSocial Media. Before you can know what to say on any social media platform, you need to learn what your customers/prospects want to hear. 37 So listen to hear what people are saying about your brand or product.
ASC – Communications for Engineers April 30, 202038 LinkedInPublishing • Way for members to contribute professional insight • This is more than just regular posting; this is the kind of publishing that can help you establish yourself as a thought leader and an expert in your industry. • Long-form content becomes part of your profile o Publishing articles on LinkedIn • Searchable on/off LinkedIn o Read more: Writing tips
ASC – Communications for Engineers April 30, 202039 MakeConnections Participate by answering questions, sharing links to interesting articles and engaging in conversation with other like-minded professionals. • LinkedIn makes it easy to stay connected with colleagues, associates and friends. • It is just a click!
ASC – Communications for Engineers April 30, 202040 LinkedInGroups • Join Groups Based on Your: o Interests o Industry o Geographical Area • Start and Join Discussions • Network! • Top Engineering Groups: o Electrical Engineers World o Engineers Looking for Stuff (ELFS) o Engineering Collaboration for PLM
ASC – Communications for Engineers April 30, 202041 What’sNew onLinkedIn • LinkedIn Events • QR Codes • Video • Visuals • Services • Skill assessments • Show your work • Reactions and conversations • News
ASC – Communications for Engineers April 30, 2020 42
ASC – Communications for Engineers April 30, 202043 10LinkedInVideoBest Practices 1. Optimize your setup o Lighting o Camera Position o Camera o Background o Body Language 2. Aim to capture attention from the start 3. Put essential information upfront 4. Design for sound off 5. Include closed captions 6. Vary the shot 7. Choose the right video length 8. Close with a strong call to action 9. Don’t forget supporting copy 10. Use the word “video” for promotions
ASC – Communications for Engineers April 30, 202044 12IdeasforLinkedInNative Video 1. Share company news and updates 2. Announce the launch of a new product or service 3. Take customers behind-the-scenes 4. Offer an explainer 5. Preview an upcoming event 6. Provide insider coverage of an industry event 7. Introduce C-suite members 8. Tell a story with a case study 9. Let your customers know what you stand for 10. Spotlight inspiring employees 11. Highlight the good you’re doing 12. Share something fun
ASC – Communications for Engineers April 30, 202045 WhatNottoDo OnLinkedIn • Post inflammatory comments • Connect and sell • Tagging Unrelated People in Your Posts for Exposure • Talking Politics • Flirting
ASC – Communications for Engineers April 30, 2020 Dedicate15MinutesPerWeektoYourLinkedIn Network Connect with 10 new people each week. Send them a personal message asking to connect. Send 5-7 new messages each week to people you have connections with. Keep it about them! We all know what it’s like to get a new connection, only to be followed by a lengthy sales pitch the following day. 46 Your Homework:
ASC – Communications for Engineers April 30, 202047 CustomizeYourLinkedIn FeedtoHelpYouReachYour Goals • Start with the basics – complete your profile • Follow companies and executives • Use hashtags for the “Big Picture Perspective” • Your voice matters—use it!
ASC – Communications for Engineers April 30, 202048 AdditionalTools ToTry
ASC – Communications for Engineers April 30, 202049 Twitter • Because tweets are limited to 240 characters, Twitter is an easy way to pick up the latest engineering top news and headlines. • By following the tweets of industry leaders, you can get quick insight into what’s trending in the product design and engineering Twittersphere. Here are seven Twitter profiles that tweet interesting engineering content every day: o @DesignNews o @DesignWorld o @ArenaSolutions o @ENGINEERINGcom o @DangerousPrototypes o @Eng_Exchange o @cadcam3d
ASC – Communications for Engineers April 30, 202050 Design News owns one of the largest trusted communities of design engineers. Their website is always up to date with current news, blog posts and videos. They have an active community which posts on their message board. Check out their webinars to get an in-depth look into some recent industry trends.
ASC – Communications for Engineers April 30, 202051 The Engineering Exchange is a social network that connects over 11,000 engineers around the world. You can use the Engineering Exchange to view and share videos or blog posts and participate in forum discussions about the topics that matter to you. The Engineering Exchange also lets you connect with engineers in similar positions, locations or industries and browse a resource section full of 3D CAD models, job listings and content leaderboards.
ASC – Communications for Engineers April 30, 202052 Engineering.com offers a variety of free tools, an extensive engineering library and several subject-based directories—geared toward engineers of all disciplines. And recently, Engineering.com launched Electronics Design, a microsite that covers industry news and commentary specifically for electrical engineering.
ASC – Communications for Engineers April 30, 202053 ToolstoImprove Communication Writing/Editing: • Grammarly • HemingWay • Qordoba • Otter • Google Notes Public Speaking/Conversations: • Take Improv • Toastmasters • Mirror – when on the phone
ASC – Communications for Engineers April 30, 2020 EssentialBusinessCommunicationSkillsforSuccess • Active Listening - Being a good listener is one of the best ways to be a good communicator. • Feedback - Giving feedback involves giving praise as well – something as simple as saying "good job" or "thanks for taking care of that" to an employee can greatly increase motivation. • Confidence - Confidence shows your co-workers that you believe in what you’re saying and will follow through. • Friendliness - It's important to be polite in all your workplace communications. • Open-Mindedness - A good communicator should enter any conversation with a flexible, open mind. 54
ASC – Communications for Engineers April 30, 2020 EssentialBusinessCommunicationSkillsforSuccess • Empathy - Using phrases as simple as "I understand where you are coming from" demonstrate that you have been listening to the other person and respect their opinions. • Nonverbal Communication - Your body language, eye contact, hand gestures, and tone of voice all color the message you are trying to convey. • Respect - People will be more open to communicating with you if you convey respect for them and their ideas. • Clarity and Concision - Try to convey your message in as few words as possible. Say what you want clearly and directly, whether you're speaking to someone in person, on the phone or via email. • Picking the Right Medium - People will appreciate your thoughtful means of communication and will be more likely to respond positively to you. 55
ASC – Communications for Engineers April 30, 202056 Connect With Us 31 Mamaroneck Avenue, Suite 400 White Plains, New York 10601 Tel: 914-821-5100 | Fax: 914-821-5111 www.asc-pr.com A small business certified as a Women’s Business Enterprise (WBE) and a Disadvantaged Business Enterprise (DBE). GSA Advertising & Integrated Marketing Schedule.
ASC – Communications for Engineers April 30, 2020 WanttoLearnMore? Lynda.comhttp://www.lynda.com SkillSharehttps://www.skillshare.com Courserahttps://www.coursera.org Slideshare http://slideshare.com 57
ASC – Communications for Engineers April 30, 202058 Questions/Discussion

More Related Content

PPTX
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland County
byRad Integrated Media
 
PDF
LinkedIn training presentation
byNovell
 
PDF
ASC's LinkedIn Checklist
byRad Integrated Media
 
PDF
What's New With LinkedIn
byRad Integrated Media
 
PPTX
LinkedIn 2020 Workshop - What's New on LinkedIn
byRad Integrated Media
 
PPTX
LinkedIn For Business Development In 2018
byRad Integrated Media
 
PPTX
Social Media Webinar 2020 & Beyond
byRad Integrated Media
 
PDF
LinkedIn 2021 Profile Checklist Handout
byRad Integrated Media
 
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland County
byRad Integrated Media
 
LinkedIn training presentation
byNovell
 
ASC's LinkedIn Checklist
byRad Integrated Media
 
What's New With LinkedIn
byRad Integrated Media
 
LinkedIn 2020 Workshop - What's New on LinkedIn
byRad Integrated Media
 
LinkedIn For Business Development In 2018
byRad Integrated Media
 
Social Media Webinar 2020 & Beyond
byRad Integrated Media
 
LinkedIn 2021 Profile Checklist Handout
byRad Integrated Media
 

What's hot

PPT
Linkedin Training Basic
byJames Pendergrass
 
PPT
How to Fully Take Advantage of LinkedIn
byNikki Little
 
PPTX
How to Build a Brilliant Linkedin Profile
byClayton Wehner
 
PPTX
LinkedIn Training for Employees: Building Relationships with Influencers and ...
byBrian Crouch
 
PDF
LinkedIn for Business
byLinkedIn Nordic
 
PPT
LinkedIn Basics 101 Updated 1-10-2013
bygrummanaa1c
 
PPT
Beginner's Guide to LinkedIn.pptx
byJD_Aspire
 
PDF
Linkedin Executive Playbook- How to master LinkedIN
byTodd Davis
 
PPT
(1) LinkedIn 101
byLinkedIn
 
PDF
Searching for IT Jobs | Job Boards, Social Media, and Talent Communities
byKellyMitchell Group, Inc.
 
PDF
Social Networking and the Job Search
byDavid Swinney
 
PDF
Iaap Linked In Presentation
byFrank Alaniz
 
PPT
The Low Down on LinkedIn - making it work for Real Estate Agents
byHeidi Alexandra Pollard - CEO Mentor
 
PPT
LinkedIn for CPAs
byDave Hogan
 
PPTX
Looking beyond the CV: Developing a LinkedIn Profile
bySue Beckingham
 
DOCX
Linked in profile changes
byJames Ardito
 
PDF
Linkedin Training for Lending Professionals
byLiberty Title & Escrow Co.
 
PDF
Learn & Meet Like a Millennial - Do you have a Second Life?
byTom Hood, CPA,CITP,CGMA
 
PDF
Using LinkedIn For Business
byVreeland Marketing & Design
 
PDF
LinkedIn 101: Basics and Advanced
byLEAP
 
Linkedin Training Basic
byJames Pendergrass
 
How to Fully Take Advantage of LinkedIn
byNikki Little
 
How to Build a Brilliant Linkedin Profile
byClayton Wehner
 
LinkedIn Training for Employees: Building Relationships with Influencers and ...
byBrian Crouch
 
LinkedIn for Business
byLinkedIn Nordic
 
LinkedIn Basics 101 Updated 1-10-2013
bygrummanaa1c
 
Beginner's Guide to LinkedIn.pptx
byJD_Aspire
 
Linkedin Executive Playbook- How to master LinkedIN
byTodd Davis
 
(1) LinkedIn 101
byLinkedIn
 
Searching for IT Jobs | Job Boards, Social Media, and Talent Communities
byKellyMitchell Group, Inc.
 
Social Networking and the Job Search
byDavid Swinney
 
Iaap Linked In Presentation
byFrank Alaniz
 
The Low Down on LinkedIn - making it work for Real Estate Agents
byHeidi Alexandra Pollard - CEO Mentor
 
LinkedIn for CPAs
byDave Hogan
 
Looking beyond the CV: Developing a LinkedIn Profile
bySue Beckingham
 
Linked in profile changes
byJames Ardito
 
Linkedin Training for Lending Professionals
byLiberty Title & Escrow Co.
 
Learn & Meet Like a Millennial - Do you have a Second Life?
byTom Hood, CPA,CITP,CGMA
 
Using LinkedIn For Business
byVreeland Marketing & Design
 
LinkedIn 101: Basics and Advanced
byLEAP
 

Similar to Communication for Engineers - An Interactive Workshop

PPTX
LinkedIn Or Left Out
byLisa Horn
 
PDF
Linkedin from the_experts
byDouglas Burdett
 
PPTX
Insight PR - PRSSA Sac State Presentation 4/18/2013
byTim Harris
 
PPTX
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...
byAstek Consulting
 
PDF
My Linked In
byDavid Zatz
 
PDF
My LinkedIn
byDavid Zatz
 
PPTX
Linked In
byplblum
 
PDF
Learning Linkedin
byIBGC Chapter Parana
 
PPTX
Getting ‘Linked In’ ICPA
byplblum
 
PPTX
LinkedIn Leaderhsip Presentation
bySteve Gasser
 
PPTX
LinkedIn and Twitter Presentation for Westchester Career Counselors' Network
bystmstephen
 
PDF
Linked In
byplblum
 
PPTX
Tbc career meeting 02 2012 linked in-1
bywchend
 
PDF
Professionally Social: How to Market Your Way to Your DREAM Job - Rachel King
byMarketingCamp
 
PDF
Professionally Social - Marketing Camp SF 2013
byRachael King
 
PPTX
LinkedIn
bylaidoffcamptucson
 
KEY
Using Linkedin To Find a Job
byGreg Allbright
 
PPTX
Social Networking for Adults
bySteve Butzel
 
PPT
Why it Matters? How to build it?
byJP Marketing | NE
 
PDF
Using LinkedIn For Lead Generation
byDerek M. Brown
 
LinkedIn Or Left Out
byLisa Horn
 
Linkedin from the_experts
byDouglas Burdett
 
Insight PR - PRSSA Sac State Presentation 4/18/2013
byTim Harris
 
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...
byAstek Consulting
 
My Linked In
byDavid Zatz
 
My LinkedIn
byDavid Zatz
 
Linked In
byplblum
 
Learning Linkedin
byIBGC Chapter Parana
 
Getting ‘Linked In’ ICPA
byplblum
 
LinkedIn Leaderhsip Presentation
bySteve Gasser
 
LinkedIn and Twitter Presentation for Westchester Career Counselors' Network
bystmstephen
 
Linked In
byplblum
 
Tbc career meeting 02 2012 linked in-1
bywchend
 
Professionally Social: How to Market Your Way to Your DREAM Job - Rachel King
byMarketingCamp
 
Professionally Social - Marketing Camp SF 2013
byRachael King
 
LinkedIn
bylaidoffcamptucson
 
Using Linkedin To Find a Job
byGreg Allbright
 
Social Networking for Adults
bySteve Butzel
 
Why it Matters? How to build it?
byJP Marketing | NE
 
Using LinkedIn For Lead Generation
byDerek M. Brown
 

More from Rad Integrated Media

PPTX
LinkedOUT to LinkedIn
byRad Integrated Media
 
PPTX
#SBW2017: Growing Your Small Business with Social Media
byRad Integrated Media
 
PPTX
Pick me! Personal Branding & Networking
byRad Integrated Media
 
PDF
WTS-GNY 2019 Social Media Branding Webinar
byRad Integrated Media
 
PDF
Rachel A. Adler Resume
byRad Integrated Media
 
PDF
Rachel A. Adler Resume | NYC 2018
byRad Integrated Media
 
PPTX
LinkedIn For Professional Development in 2018
byRad Integrated Media
 
PPTX
Social Media & Personal Branding for HR
byRad Integrated Media
 
PPTX
Falls Church Small Business Digital Marketing
byRad Integrated Media
 
PPTX
HOW TO USE THE LINKEDIN PUBLISHING PLATFORM (LONG-FORM POSTS)
byRad Integrated Media
 
PPTX
ENTREPRENEUR EXPRESS: Business Marketing
byRad Integrated Media
 
PPTX
Growing Your Business with Personal Branding & Social Networks
byRad Integrated Media
 
PPTX
2016 Social Media Trends
byRad Integrated Media
 
PPTX
The Value of Personal Branding, Networking, Social Media & E-Portfolios
byRad Integrated Media
 
PPTX
Twitter for Business & How Hugging Your Hater Helps
byRad Integrated Media
 
PDF
digital_media
byRad Integrated Media
 
PPTX
#TweetNLearn: Creating your Digital Persona on Twitter
byRad Integrated Media
 
PPTX
How to Market Your Business on Both Facebook & LinkedIn
byRad Integrated Media
 
PDF
SMWiFairfax | Sept 14 2017
byRad Integrated Media
 
PPTX
Digital Media Trends 2017
byRad Integrated Media
 
LinkedOUT to LinkedIn
byRad Integrated Media
 
#SBW2017: Growing Your Small Business with Social Media
byRad Integrated Media
 
Pick me! Personal Branding & Networking
byRad Integrated Media
 
WTS-GNY 2019 Social Media Branding Webinar
byRad Integrated Media
 
Rachel A. Adler Resume
byRad Integrated Media
 
Rachel A. Adler Resume | NYC 2018
byRad Integrated Media
 
LinkedIn For Professional Development in 2018
byRad Integrated Media
 
Social Media & Personal Branding for HR
byRad Integrated Media
 
Falls Church Small Business Digital Marketing
byRad Integrated Media
 
HOW TO USE THE LINKEDIN PUBLISHING PLATFORM (LONG-FORM POSTS)
byRad Integrated Media
 
ENTREPRENEUR EXPRESS: Business Marketing
byRad Integrated Media
 
Growing Your Business with Personal Branding & Social Networks
byRad Integrated Media
 
2016 Social Media Trends
byRad Integrated Media
 
The Value of Personal Branding, Networking, Social Media & E-Portfolios
byRad Integrated Media
 
Twitter for Business & How Hugging Your Hater Helps
byRad Integrated Media
 
digital_media
byRad Integrated Media
 
#TweetNLearn: Creating your Digital Persona on Twitter
byRad Integrated Media
 
How to Market Your Business on Both Facebook & LinkedIn
byRad Integrated Media
 
SMWiFairfax | Sept 14 2017
byRad Integrated Media
 
Digital Media Trends 2017
byRad Integrated Media
 

Recently uploaded

PDF
Buy Linkedin accounts from the only reliable provider on ....pdf
byTinVejos
 
PDF
Looking to Buy Linkedin accounts from the only reliable provider on ....pdf
byhttps://www.bestitsmm.com/
 
PPTX
Creative Graphic Design Studio Services.
byRohitNegi560561
 
PDF
12 Best Sites to Buy LinkedIn Accounts.pdf
byTinVejos
 
PDF
Why LinkedIn Feels Like Facebook in 2017
bydevimaa945
 
DOCX
Buy Linkedin accounts from the only reliable provider on ....docx
byJames Williams
 
PDF
10 Things You Need to Know Before You Buy Instagram ....pdf
byBEST IT SMM
 
PDF
Best 7 Easy Ways To Buying, GitHub Accounts in Proven Project.pdf
byBEST IT SMM
 
PDF
What is the best Place to Buy Google Maps reviews_.pdf
byTinVejos
 
PDF
Buying TripAdvisor Reviews_ What You Need to Know.pdf
byBEST IT SMM
 
PDF
Instagram Monetization Made Simple with hyyfam.pdf
byHyy Fam
 
PDF
Best Place to Buy Verified Chime Bank Accounts 100% USA & UK.pdf
byBEST IT SMM
 
PDF
Verified Wise Accounts_ A Complete Introduction.pdf
byTinVejos
 
DOCX
11 Top Sites To Buy Verified Chime Bank Accounts (Aged.docx
byBEST IT SMM
 
PDF
The Influence of Transformational Leadership and Work Environment on the Perf...
byAJHSSR Journal
 
DOCX
Looking to buy verified Wise accounts for safe, smooth, and instant internati...
byBEST IT SMM
 
PDF
How to Boost Website Traffic with Content Marketing .pdf
bysurabhim2023
 
PDF
A SEMINAR PAPER ON ECONOMIC IMPACT OF MONEY LAUNDERING IN NIGERIA
byAJHSSR Journal
 
PDF
EVALUATING THE IMPACT OF BLUE ECONOMY SECTORS ON NIGERIA'S ECONOMIC GROWTH: A...
byAJHSSR Journal
 
PDF
A Critical Discourse Analysis of Contrast in Pride and Prejudice
byAJHSSR Journal
 
Buy Linkedin accounts from the only reliable provider on ....pdf
byTinVejos
 
Looking to Buy Linkedin accounts from the only reliable provider on ....pdf
byhttps://www.bestitsmm.com/
 
Creative Graphic Design Studio Services.
byRohitNegi560561
 
12 Best Sites to Buy LinkedIn Accounts.pdf
byTinVejos
 
Why LinkedIn Feels Like Facebook in 2017
bydevimaa945
 
Buy Linkedin accounts from the only reliable provider on ....docx
byJames Williams
 
10 Things You Need to Know Before You Buy Instagram ....pdf
byBEST IT SMM
 
Best 7 Easy Ways To Buying, GitHub Accounts in Proven Project.pdf
byBEST IT SMM
 
What is the best Place to Buy Google Maps reviews_.pdf
byTinVejos
 
Buying TripAdvisor Reviews_ What You Need to Know.pdf
byBEST IT SMM
 
Instagram Monetization Made Simple with hyyfam.pdf
byHyy Fam
 
Best Place to Buy Verified Chime Bank Accounts 100% USA & UK.pdf
byBEST IT SMM
 
Verified Wise Accounts_ A Complete Introduction.pdf
byTinVejos
 
11 Top Sites To Buy Verified Chime Bank Accounts (Aged.docx
byBEST IT SMM
 
The Influence of Transformational Leadership and Work Environment on the Perf...
byAJHSSR Journal
 
Looking to buy verified Wise accounts for safe, smooth, and instant internati...
byBEST IT SMM
 
How to Boost Website Traffic with Content Marketing .pdf
bysurabhim2023
 
A SEMINAR PAPER ON ECONOMIC IMPACT OF MONEY LAUNDERING IN NIGERIA
byAJHSSR Journal
 
EVALUATING THE IMPACT OF BLUE ECONOMY SECTORS ON NIGERIA'S ECONOMIC GROWTH: A...
byAJHSSR Journal
 
A Critical Discourse Analysis of Contrast in Pride and Prejudice
byAJHSSR Journal
 

Communication for Engineers - An Interactive Workshop

  • 1.
    ASC – Communicationsfor Engineers April 30, 2020 CCNY EngineeringSchool Alumni Association Presents: CommunicationsforEngineers AnInteractiveWorkshop Thursday, April 20, 2020 Sponsored By:
  • 2.
    ASC – Communicationsfor Engineers April 30, 20202 AboutThisEvent Today you’ll be equipped with tools and resources to improve communication skills and expand your professional network. • You’ll learn: o Practical skills o Techniques o Strategies you can use in your digital communications o The importance of communicating about engineering projects to various audiences
  • 3.
    ASC – Communicationsfor Engineers April 30, 20203 Housekeeping • Be attentive • Slides and resources will be shared • Recording will be available within 24 hours • Attendees will be muted • Please enter questions in chatbox or raise hand • Use #CCNYESA to follow discussions after the workshop • Tell us how we did in our survey
  • 4.
    ASC – Communicationsfor Engineers April 30, 20204 CCNYEngineeringSchoolAlumni Association With this mission in mind, The Alumni Association of CCNY seeks to: • ENGAGE: We generate and sustain meaningful connections among alumni, students, faculty and staff through our many networking events, award ceremonies, and activities. • SUPPORT: We support current students through scholarships, mentoring and networking opportunities. • PROMOTE: In all our endeavors, we promote The City College of New York and its interests.
  • 5.
    ASC – Communicationsfor Engineers April 30, 20205 CCNYEngineeringSchoolAlumni Association CCNY ESA is an Affiliate Group of the Alumni Association of CCNY, representing ~10,000 Grove School of Engineering graduates. The Engineering School Alumni engages, supports, promotes, and connects CCNY engineers before and after graduation through: • Mentorship • Networking • Social Events • Student Scholarships • Career Achievement Awards • Technical Lectures & Workshops
  • 6.
    ASC – Communicationsfor Engineers April 30, 20206 Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy, and the environment. ASC, a New York-based women-owned small business, has worked at the intersection of energy, transportation, and economic development for 27 years, delivering shoulder-to- shoulder support to the public and private sectors, including New York State authorities as well as federal and other state agencies. ASC's smart solution is not to think big but think right—no matter how complicated a problem may appear. We search for the "simple truth" solution—and we find it. We seek out meaningful work that changes, saves, and improves lives.
  • 7.
    ASC – Communicationsfor Engineers April 30, 20207 RachelAdler, SeniorAccountManagerandDigital Lead
  • 8.
    ASC – Communicationsfor Engineers April 30, 2020 WhyCommunication isImportantforEngineers • Understand more of what people say and help them understand more about your work, your projects and careers. • Build bridges family, friends and co- workers can count on. • Grow your engineering career. • Eliminate misunderstanding, frustration— even head off significant project mistakes 8
  • 9.
    ASC – Communicationsfor Engineers April 30, 20209 KeystoGood Communication • Clear Message • Plain Language • Listening • Consistent Communication • Patience • Follow Up
  • 10.
    ASC – Communicationsfor Engineers April 30, 2020 WhyUse SocialMedia? • Reach a wide audience • Share information quickly • Fast research • Build relationships • Manage reputations • Promote corporate social responsibility • Deliver customer service • Entertainment—have fun 10
  • 11.
    ASC – Communicationsfor Engineers April 30, 202011 LinkedIn: Social media platform geared to professionals. Manage your professional identity. Access knowledge, insights and opportunities. Twitter: Microblogging Platform. Online news and social networking service on which users post and interact with messages known as "tweets." Facebook: Social networking site intended to connect friends, family, business associates. Used by companies to connect with customers. Instagram: Instagram is a photo-sharing social networking app that enables users to take pictures and edit them with a selection of digital filters. Not All Platforms Are Created Equal
  • 12.
    ASC – Communicationsfor Engineers April 30, 2020 12
  • 13.
    ASC – Communicationsfor Engineers April 30, 202013 Activity: HowareYouPerceived? Google yourself. • What did you find? • Were you able to find your LinkedIn profile? • What did you learn about how you are perceived? • Is your online presence professional?
  • 14.
    ASC – Communicationsfor Engineers April 30, 202014 AdvanceYourEngineering Career Communications skills needed to advance: • Learn about clients to prepare proposals • Capture user and client insights for specification documents • Create clear written content • Use the Best Method of Communication -- from “Slack” to “Face to Face” • Present to groups
  • 15.
    ASC – Communicationsfor Engineers April 30, 202015 DeepDiveInto LinkedIn
  • 16.
    ASC – Communicationsfor Engineers April 30, 202016 Branding Yourselfon LinkedIn. If the goal is professional branding, there are certain practices that typically yield the best results when followed. Here are tips for those who want an influential personal brand on LinkedIn.
  • 17.
    ASC – Communicationsfor Engineers April 30, 2020 DevelopingYour“Professional Brand”ThroughSocialMedia What are your goals? • Gain awareness (be visible) • Build trust (be consistent) • Earn loyalty (be valuable) Let’s work on these 3 steps… 1. Discover who you are o Your USPs (Unique Selling Points) o Your passions o Your skills 2. Create your identity o Consistency is key 3. Make it visible 17 “Personal Branding is all about your unique promise of value and what you bring to the table. It's (also) about getting your potential clients to choose you as the only solution to their problem.” Dr. Sarah David
  • 18.
    ASC – Communicationsfor Engineers April 30, 2020 WhyLinkedInisaPowerfulPersonalBrandingTool? ”Here's the profound, true secret that you may have not known (no-brainer, actually), LinkedIn has become the best tool for personal branding and it's guilty of being that because since the beginning of Mesopotamian times, customers have always preferred the ‘human touch’ over a cold and pretentious ‘corporate caress’” - Varun Choraria, Founder and CEO, WiseWords Interactive Studio 1818
  • 19.
    ASC – Communicationsfor Engineers April 30, 202019 LinkedIn2020 660M Active LinkedIn Users LinkedIn users share content on a weekly basis. 310M HubSpot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. 277% Individuals making over $75,000 per year use LinkedIn. 45% LinkedIn users are women. 44% 50% Americans with a college degree use LinkedIn. LinkedIn is responsible for more than 50% of all traffic leads to B2B websites. 50% Mobile is huge for LinkedIn. They get 63 million unique mobile users monthly. 63M
  • 20.
    ASC – Communicationsfor Engineers April 30, 202020 Let’sStartBuilding: WhatWordsDefineYour Skills?
  • 21.
    ASC – Communicationsfor Engineers April 30, 202021 Hardworking People- oriented Entrepreneurial EfficientIndependent Innovative Resourceful Boss Motivated Authority Organized TransportationExpert Conscientious Alert Collaborative Dependable Practical Persuasion Creative Adaptability Time Management Decision Making Activity:ListYourSkills.
  • 22.
    ASC – Communicationsfor Engineers April 30, 2020 Activity:BuildYour“ElevatorPitch” • Using the top 3 skills you listed, write 3 sentences about yourself • Add one more sentence stating your professional goal. Here’s an example: o Skills: Connector, Motivated and Innovative o Sentences:  Rachel inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing.  Rachel favorite activity in being a connector and connecting people to the right people.  A fan of all things digital and social media, emerging technologies, & innovation. • Now combine all of that into 1 sentence. o Innovator who connects great people with great people who do great things! • This is your creative header, your twitter bio or your personal statement. o Remember you have 2.5 seconds to impress. 22
  • 23.
    ASC – Communicationsfor Engineers April 30, 202023 SkillstoAdd toYourProfile
  • 24.
    ASC – Communicationsfor Engineers April 30, 202024 LinkedInChecklist Headline: Your profile headline is the first thing someone sees after your name. Make it memorable. It should help someone understand the role you want to do next and/or contain key words important to your profession. You have 120 characters Photo & Background Image: Choose a professional, high quality headshot for your photograph. Also use the blue space at the top of your profile to further brand yourself by inserting an image. Email: List all your active email addresses so they are associated with your LinkedIn profile. You can set the default email which will be viewable by your connections and the account that receives InMail and updates from LinkedIn. Vanity URL: Your LinkedIn profile has a URL (an Internet address). You can and should edit this by adding your name (www.linkedin.com/in/yourname). This also looks more professional when you include it on your resume, business card, or email signature. Other Web References: If you have a personal website, professional Twitter account, or links elsewhere on the web, you can add them to your profile within the “contact info” section at the top. You should change the label from “other” to a short, descriptive title. Personal Details: Your birth date and marital status are the least important details. You may choose not to include this information on your profile. Summary: Consider this section as the answer to “tell me about yourself.” Highlight the best of your background, experience and skills. You could also provide insight into your leadership style, personality, values, longer term goals, or outside interests. Keep the reader’s attention by using short paragraphs. And make it more personal. Add a specialties section within your summary to list important hard and technical skills. Make the most of the 2,000 characters available. Work Experience: Include all the significant work history and include strong, keyword rich descriptions and accomplishments under each position. Embed Media: Add media (documents, video, images, audio) to your profile to make it an online portfolio. You can embed these links in your summary, work experience and education sections. Skills and Expertise: List all the skills and areas of expertise which are most important to your profession and you want to highlight. Education: Include all the institutions you’ve attended. List your concentration, major, and/or minor. Certifications: List the most relevant and important information. Projects: You can reference class projects, special work assignments and side gigs as a project. This is another way to showcase skills and experience. Recommendations: Ask & Give recommendations from colleagues, managers or even clients who know your work. Honors & Awards, Publications, Patents: Complete these sections with as much detail as necessary to highlight why it is important. Organizations, Volunteering & Causes: Provide details about your involvement in professional associations and the organizations you belong to or committees you serve on. Join college alumni groups, professional associations, and any industry related groups. Make it An All-Star Profile: Don’t leave information blank or overlook the criteria LinkedIn uses to boost your profile to all- star. Your industry and location, an up-to-date current position (with description), two past positions, education, a minimum of 3 skills, profile photo and at least 50 connections. Make It Public: By default, LinkedIn sets your profile to be viewable to the public. For active job seekers this is the best option. 24
  • 25.
    ASC – Communicationsfor Engineers April 30, 202025 CompleteYourProfile Tip: If you don’t see people in your industry in the section, “People Also Viewed,” your profile is not optimized.
  • 26.
    ASC – Communicationsfor Engineers April 30, 202026 CompleteYourProfile
  • 27.
    ASC – Communicationsfor Engineers April 30, 202027 LinkedInImageSpecsRecap • Max file size 8MB and file type must be PNG, JPEG, or GIF. • LinkedIn profile cover photo: 1584 wide x 396 high. This is exactly 4:1 proportion. • LinkedIn profile picture: Per LI, upload any size between 400 x 400 pixels and 20,000 x 20,000 px. • LinkedIn blog post link shares: 1200 x 627 px. • LinkedIn photo share: 1200 x 1200 square looks best on desktop, 1200 x 627 on mobile. • LinkedIn Page cover photo size: 1,128 x 191 px. • LinkedIn logo size: 300 x 300 square. No more horizontal.
  • 28.
    ASC – Communicationsfor Engineers April 30, 202028 NeedHelp WithanImage? • Utilize Canva o Canva makes design simple for everyone. Create designs for Web or print, blog graphics, presentations, Facebook covers, flyers, posters, invitations, etc.
  • 29.
    ASC – Communicationsfor Engineers April 30, 202029 “Ifyou’renotonLinkedInyoumightaswellnot existinthisworld.Everybodyneedstobeon LinkedIn.” Guy Kawasaki, Original Apple Evangelist 29
  • 30.
    ASC – Communicationsfor Engineers April 30, 2020 Keepit Current Tip: Regularly update your status so your network can see what you are up to. Good status updates: a link to an article, information about a presentation you are attending, or a question inviting feedback. 30
  • 31.
    ASC – Communicationsfor Engineers April 30, 2020 • Is it valuable? • Does it fit with my personal brand? • Did I include source attribution? • Did I add relevant hashtags? 31 BeforeYouPost, AskYourself:
  • 32.
    ASC – Communicationsfor Engineers April 30, 202032 AnatomyofanEffectiveLinkedIn Update Strong Visuals: Attention grabbing images such as recognized leaders, interesting infographics Concise: Introduction has 240 characters or less Content type: Snack-able content, Lists, valuable industry insights Addresses audience directly: Invites them in with questions. Keep the URLl
  • 33.
    ASC – Communicationsfor Engineers April 30, 202033 UpdatesbyType
  • 34.
    ASC – Communicationsfor Engineers April 30, 202034 Bestdaysandtimestopostyour content • The best day and time to post on LinkedIn is on Wednesday from 3 to 5 p.m. • Engagement varies per day, but Tuesday through Thursday rank best. • Friday through Monday receive the least amount of engagement. • LinkedIn’s feed algorithm promotes those who post frequently. o Most advice suggests at least 1–2 times per day.
  • 35.
    ASC – Communicationsfor Engineers April 30, 2020 AutomateEverything–ButBe HUMAN You have better things to do than execute the same repetitive tasks repeatedly. When it comes to social media marketing, automation is everything. Here’s a short list of some of the tasks you can automate now and no longer waste your time on: • Following people back when they follow you • Retweeting interesting messages on Twitter • Mentioning other users in your messages • Responding to direct messages • Automating posts from another expert’s website • Posting to LinkedIn ,Twitter, or Facebook from another network 35
  • 36.
    ASC – Communicationsfor Engineers April 30, 202036 Hashtag=ContentDistribution • Use ones relevant to your destination (research in www.iconosquare.com ) • Add popular hashtags to relevant images to grow audience & engagement o #Transportation #STEM • Add a unique hashtag to source content and build a community • Communicate your hashtag in your profile
  • 37.
    ASC – Communicationsfor Engineers April 30, 2020 Listening.Themost importanttoolonSocial Media. Before you can know what to say on any social media platform, you need to learn what your customers/prospects want to hear. 37 So listen to hear what people are saying about your brand or product.
  • 38.
    ASC – Communicationsfor Engineers April 30, 202038 LinkedInPublishing • Way for members to contribute professional insight • This is more than just regular posting; this is the kind of publishing that can help you establish yourself as a thought leader and an expert in your industry. • Long-form content becomes part of your profile o Publishing articles on LinkedIn • Searchable on/off LinkedIn o Read more: Writing tips
  • 39.
    ASC – Communicationsfor Engineers April 30, 202039 MakeConnections Participate by answering questions, sharing links to interesting articles and engaging in conversation with other like-minded professionals. • LinkedIn makes it easy to stay connected with colleagues, associates and friends. • It is just a click!
  • 40.
    ASC – Communicationsfor Engineers April 30, 202040 LinkedInGroups • Join Groups Based on Your: o Interests o Industry o Geographical Area • Start and Join Discussions • Network! • Top Engineering Groups: o Electrical Engineers World o Engineers Looking for Stuff (ELFS) o Engineering Collaboration for PLM
  • 41.
    ASC – Communicationsfor Engineers April 30, 202041 What’sNew onLinkedIn • LinkedIn Events • QR Codes • Video • Visuals • Services • Skill assessments • Show your work • Reactions and conversations • News
  • 42.
    ASC – Communicationsfor Engineers April 30, 2020 42
  • 43.
    ASC – Communicationsfor Engineers April 30, 202043 10LinkedInVideoBest Practices 1. Optimize your setup o Lighting o Camera Position o Camera o Background o Body Language 2. Aim to capture attention from the start 3. Put essential information upfront 4. Design for sound off 5. Include closed captions 6. Vary the shot 7. Choose the right video length 8. Close with a strong call to action 9. Don’t forget supporting copy 10. Use the word “video” for promotions
  • 44.
    ASC – Communicationsfor Engineers April 30, 202044 12IdeasforLinkedInNative Video 1. Share company news and updates 2. Announce the launch of a new product or service 3. Take customers behind-the-scenes 4. Offer an explainer 5. Preview an upcoming event 6. Provide insider coverage of an industry event 7. Introduce C-suite members 8. Tell a story with a case study 9. Let your customers know what you stand for 10. Spotlight inspiring employees 11. Highlight the good you’re doing 12. Share something fun
  • 45.
    ASC – Communicationsfor Engineers April 30, 202045 WhatNottoDo OnLinkedIn • Post inflammatory comments • Connect and sell • Tagging Unrelated People in Your Posts for Exposure • Talking Politics • Flirting
  • 46.
    ASC – Communicationsfor Engineers April 30, 2020 Dedicate15MinutesPerWeektoYourLinkedIn Network Connect with 10 new people each week. Send them a personal message asking to connect. Send 5-7 new messages each week to people you have connections with. Keep it about them! We all know what it’s like to get a new connection, only to be followed by a lengthy sales pitch the following day. 46 Your Homework:
  • 47.
    ASC – Communicationsfor Engineers April 30, 202047 CustomizeYourLinkedIn FeedtoHelpYouReachYour Goals • Start with the basics – complete your profile • Follow companies and executives • Use hashtags for the “Big Picture Perspective” • Your voice matters—use it!
  • 48.
    ASC – Communicationsfor Engineers April 30, 202048 AdditionalTools ToTry
  • 49.
    ASC – Communicationsfor Engineers April 30, 202049 Twitter • Because tweets are limited to 240 characters, Twitter is an easy way to pick up the latest engineering top news and headlines. • By following the tweets of industry leaders, you can get quick insight into what’s trending in the product design and engineering Twittersphere. Here are seven Twitter profiles that tweet interesting engineering content every day: o @DesignNews o @DesignWorld o @ArenaSolutions o @ENGINEERINGcom o @DangerousPrototypes o @Eng_Exchange o @cadcam3d
  • 50.
    ASC – Communicationsfor Engineers April 30, 202050 Design News owns one of the largest trusted communities of design engineers. Their website is always up to date with current news, blog posts and videos. They have an active community which posts on their message board. Check out their webinars to get an in-depth look into some recent industry trends.
  • 51.
    ASC – Communicationsfor Engineers April 30, 202051 The Engineering Exchange is a social network that connects over 11,000 engineers around the world. You can use the Engineering Exchange to view and share videos or blog posts and participate in forum discussions about the topics that matter to you. The Engineering Exchange also lets you connect with engineers in similar positions, locations or industries and browse a resource section full of 3D CAD models, job listings and content leaderboards.
  • 52.
    ASC – Communicationsfor Engineers April 30, 202052 Engineering.com offers a variety of free tools, an extensive engineering library and several subject-based directories—geared toward engineers of all disciplines. And recently, Engineering.com launched Electronics Design, a microsite that covers industry news and commentary specifically for electrical engineering.
  • 53.
    ASC – Communicationsfor Engineers April 30, 202053 ToolstoImprove Communication Writing/Editing: • Grammarly • HemingWay • Qordoba • Otter • Google Notes Public Speaking/Conversations: • Take Improv • Toastmasters • Mirror – when on the phone
  • 54.
    ASC – Communicationsfor Engineers April 30, 2020 EssentialBusinessCommunicationSkillsforSuccess • Active Listening - Being a good listener is one of the best ways to be a good communicator. • Feedback - Giving feedback involves giving praise as well – something as simple as saying "good job" or "thanks for taking care of that" to an employee can greatly increase motivation. • Confidence - Confidence shows your co-workers that you believe in what you’re saying and will follow through. • Friendliness - It's important to be polite in all your workplace communications. • Open-Mindedness - A good communicator should enter any conversation with a flexible, open mind. 54
  • 55.
    ASC – Communicationsfor Engineers April 30, 2020 EssentialBusinessCommunicationSkillsforSuccess • Empathy - Using phrases as simple as "I understand where you are coming from" demonstrate that you have been listening to the other person and respect their opinions. • Nonverbal Communication - Your body language, eye contact, hand gestures, and tone of voice all color the message you are trying to convey. • Respect - People will be more open to communicating with you if you convey respect for them and their ideas. • Clarity and Concision - Try to convey your message in as few words as possible. Say what you want clearly and directly, whether you're speaking to someone in person, on the phone or via email. • Picking the Right Medium - People will appreciate your thoughtful means of communication and will be more likely to respond positively to you. 55
  • 56.
    ASC – Communicationsfor Engineers April 30, 202056 Connect With Us 31 Mamaroneck Avenue, Suite 400 White Plains, New York 10601 Tel: 914-821-5100 | Fax: 914-821-5111 www.asc-pr.com A small business certified as a Women’s Business Enterprise (WBE) and a Disadvantaged Business Enterprise (DBE). GSA Advertising & Integrated Marketing Schedule.
  • 57.
    ASC – Communicationsfor Engineers April 30, 2020 WanttoLearnMore? Lynda.comhttp://www.lynda.com SkillSharehttps://www.skillshare.com Courserahttps://www.coursera.org Slideshare http://slideshare.com 57
  • 58.
    ASC – Communicationsfor Engineers April 30, 202058 Questions/Discussion