The ArcGIS platform provides more than just 3D maps by enabling users to share, create, and add 3D content through web browsers and mobile apps. It allows existing 2D data and processes to be used to automate the creation of 3D models from imagery and lidar data. This facilitates large-scale 3D mapping of cities, facilities, and other areas. The platform also supports augmented reality and delivering 3D content anywhere through web scenes.