Agile
Revolution
Over Transformation
Isn’t Enough
https://www.flickr.com/photos/pabak/14496866427/
8’s
Warm Up
Agile
Revolution
Over Transformation
Isn’t Enough
https://www.flickr.com/photos/pabak/14496866427/
Todd Charron
Twitter: @toddcharron
Email: todd@toddcharron.com
Agile Coach, Improvisor
Mentor: Lean Startup Machine
Founder: Follow Your Fear Day
Who Am I?
do I do this?
Why
http://www.reuters.com/article/2012/02/13/idUS206536+13-Feb-
2012+BW20120213
At the current churn rate, 75% of the S&P 500 will be replaced by 2027.
Year Tenure for average firm on S&P 500
(years)
1958 61
1980 25
2011 18
Of Your
Use The
WHOLE
Organization
https://www.flickr.com/photos/125992663@N02/14597738221/
Organizations Need to be
cutting edge thinkers
Leaders Not Followers
BUT
AGILE
Changes
How The
Organization
WORKS
IS
AGILE
Doesn’t
CHANGE
Organization
Who The
ARE
We Need To
Change
WHO
Organizations
Who Do You
Work For?
Who Are You?
Or do you
relinquish it
to leadership?
Can you bring
your full
power,
creativity,
intelligence to
work every
day?
Why Revolutions?
Agile Transformation
Styles
Thou Shalt Be Agile!
Top Down
Can we really order
people to be Agile?
Changes practices but rarely
changes the organization
Bottom Up
Are we really committed?
Pilot Team
Will we ever get there?
Do we even have a vision of
where we’re going?
Gradual Evolution
https://www.flickr.com/photos/pikawil/15243882912/
DOOMED!
Culture attracts and retains
top Talent
Culture Wins Over
Process
Need to
bake it
into your
DNA
Marketing!
Marketing = Bad!
https://www.flickr.com/photos/pikawil/15243882912/
Dictatorships
Organizations
Operate Like
Dictatorships
This happens whether you want it to or not
Rule Through Authority,
Suppress Dissent, and Use
Fear
- Gene Sharp
The population gets
turned into a mass of
isolated individuals
Cannot do much of their
own initiative
Current Organizational
Structures May be
Removing Power from
People
- Gene Sharp
People are often too
frightened to share their
hatred of the dictatorship
You only have authority if the people
recognize it
Authority is an illusion
Authority can make
change but only winning
hearts and minds can
sustain it
We must make change on
an emotional level
Authority:
Direction
Force
Coercion
So if not
authority,
then what?
Liberty
Liberty:
Freedom
Autonomy
Opportunity
How far can we go creating liberated
organizations?
Valve, Zappos, Netflix
experimenting with
increasing liberty
We can be more free,
more liberated
We will get better
We will be better
https://www.flickr.com/photos/pikawil/15243882912/
How do we defeat a
dictator?
Attack where it is weak
Incompetent
Bureaucracy, excess
controls, ineffective
policies and operations
Institutional conflicts and
personal rivalries
People may become
apathetic, skeptical and
even hostile to the
regime
To defeat your
organizational
dictator
https://www.flickr.com/photos/birgerking/7080728397
To remove the dictator
we must remove its
legitimacy and the
rewards that sustain it
Rebellions can be put down
Warning: Revolutions
start as rebellions
5 Steps To Revolution
1. Understand Who You Are
2. Understand Where you Are
Going
3. Messaging
4. Build Autonomy
5. Build a Cult(ure)
1. Understand who you are
As a company
As a group of rebels
Who are you?
Who is the face of this change?
Who is your leader?
Be intentional.
Be polarizing.
What’s your point of view?
...and live by them
Have Values
Keep Method Weird
What would MacGyver Do?
Innovate Don’t Imitate
Collaborate, Collaborate, Collaborate
Care Like Crazy
Method Values:
Leaders Change First
You Won’t Please
Everyone
What Is Your Shared Pain?
What Is Your Dictator?
Is there an inciting
incident?
2. Understand Where You
Are Going
What does success look
like?
How do we measure the
strength of the dictator?
We Are (Company, Rebel Group), we
believe _________
Exercise:
Our dictator is ______ it causes _______
Exercise:
The dictator gets its power from: __________
Exercise:
The dictator is vulnerable to: __________
Exercise:
We will know the dictator is losing power
when: __________
Exercise:
We will know we have succeeded when:
__________
Exercise:
3. Messaging
Create a declaration of
independence from the
dictator
What is
vs.
What could be
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
We are uncovering better ways of developing
software by doing it and helping others do it.
Through this work we have come to value:
That is, while there is value in the items on
the right, we value the items on the left more.
Build your narrative
Tell your story
While respecting what was good about it
Focus on Dissatisfaction
with the Dictator
Be factual, don’t sugar coat
Celebrate Your Victories
4. Build Autonomy
Empowerment
Autonomy requires
Clarity
and
Competence
What am I concerned
about?
From may I
to
I intend to
Or Go Against The Grain
Embrace Ideas That Seem
Uncomfortable
Trust Their Choices Even
If They Are Different
Than Your Own
If not, fix THAT rather than
remove power
Trust that they are
competent and have
clarity of vision
Why Are They There?
If you don’t believe they
can understand the vision
or pick up the skills
Focus on the bright spots
Create Opportunities For Them To Go
Deeper
Meet People Where They
Are
5. Build a Cult(ure)
Working Towards
A Common Goal
Warm Ups and Other
Rituals
Become More Group’ish
Flip Your Hive Switch
Synchrony Builds Trust
Focus on What You Have In Common
Increase Similarity Not
Diversity
Membership Rather Than
Followership
NOT Between Individuals
Healthy Competition
Between Teams
Dancing Dissolves Hierarchy
Play Poker
Lose Yourself In The
Group
How will you keep Method weird?
Create Positive Rites Of
Passage
Tribes, Squads, Chapters, Guilds
Sprints, Scrum, Daily Scrum, Retrospectives
Create Symbols, Names,
Insider Language
Give your
members a
name
- Beliebers is taken
Provide Immediate
Recognition for those
living the values
Wrapping Up
The is THE top priority
The is an ongoing long
term effort
You need to be
intentional about who
you are
This is the thing you have
to scale
You need to lead it and own it
Outsiders Can Help
BUT
AGILE
Changes
How The
Organization
WORKS
IS
AGILE
Doesn’t
CHANGE
Organization
Who The
ARE
We Need To
Change
WHO
Organizations
Revolution
Start a
https://www.flickr.com/photos/pabak/14496866427/
Todd Charron
Twitter: @toddcharron
todd@toddcharron.com

Agile Isn't Enough: Revolution Over Transformation