How do you sell 10,000 books before graduation? Ask AI.
When comedian Zarna Garg asked her daughter Zoya Garg, a college senior studying computer science at Stanford, to lead the marketing campaign for her debut book, it took her by surprise. Zoya had zero experience in publishing.
Still, between classes, exams, and comedy tour stops, Zoya built a grassroots campaign that sold over 10,000 preorders — and earned the book a coveted spot on The New York Times bestseller list.
How did she do it? Through guerilla marketing, creative social media content, and AI agents.
"I used every AI tool available to me to sell this book," Zoya says. "I just prompted and I learned, and I organized my research the way that an engineer would."
By using AI to research marketing tactics, build automations, and optimize engagement, Zoya taught herself how to run a professional-grade campaign from scratch. Her biggest lesson: if you can master even one AI tool for a specific use case, you’ll always have an edge.