Campaign and ad set schedules | Marketing Solutions Help

Campaign and ad set schedules

Last updated: 1 week ago

Setting a schedule for your LinkedIn advertising campaign helps determine its lifetime. You can choose to run campaigns or ad sets continuously from a start date or set a start and end date. With all campaign and ad set launches, be sure to factor in the time it takes for the ads and linked websites within the ads to be reviewed.

Important to know

LinkedIn recommends that advertisers don’t change the start date of a campaign or ad set to within 24 hours of the current schedule, as updates might not be fully implemented in time. Advertisers might be charged between the old and new start dates if the start date is changed to 24 hours or more beyond the current campaign or ad set schedule.

When setting a schedule, you can choose from:

Run continuously from start date - Select this option if you want to begin your campaign or ad set as soon as the ad is approved or at a later date. The campaign or ad set runs without an end date if this option is selected.
Set a start and end date - Choose the dates you want to start and end your campaign or ad set. If you schedule your campaign or ad set to start later, it will begin running at 12:00 AM UTC on your start date. If you schedule an end date, your campaign or ad set will end at 11:59 PM UTC on your end date.

Related tasks

Set a budget, schedule, and bid for your Classic ad set

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Ads under review

When you create a Classic ad set in Campaign Manager, you can set your budget, schedule, and bid, giving you control over your ad set spending. You must have account manager or campaign manager permissions on the account to manage these ad set settings.
Some considerations to keep in mind:
You can only set a ad set-level budget, schedule, and bidding strategy when Dynamic Group Budget is not enabled for your campaign.
Default daily budget is only available for USD and EUR currencies at this time.
Default daily budget is available at the ad set level only. Dynamic Group Budget doesn't support default daily budget as it optimizes the budget for a campaign, rather than an individual ad set.
If you have cost cap or manual bidding selected at the campaign level, you can edit the bid amount at the ad set level.
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Campaign and ad set budgets in Campaign Manager

To learn more about campaign and ad set budgets, check out LinkedIn's free, expert-built training course on this topic.

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Manage your advertising budget with flexible options that fit your goals. Whether you're looking to maximize daily performance or long-term impact, our budgeting tools help you stay in control of when and how much you spend. With lifetime pacing, Campaign Manager distributes your budget across your campaign or ad set’s schedule to help you achieve meaningful results without overspending.
Budgeting options vary by hierarchy:
Campaign budgets provide overall control across multiple ad sets.
Individual ad set budgets allow more specific allocation for one ad set.
Simultaneously, the type of schedule you choose, whether continuous or set, influences how your budget is paced across the duration of your campaign or ad set, as well as how much your campaign or ad set can spend on a daily basis.
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The status of a campaign indicates if the ad sets within the campaign can display impressions. You can also filter which campaigns you’re viewing by status.

Related tasks
Create campaigns
Edit campaigns
Troubleshoot campaign errors
Remove hold status from a LinkedIn Ads account
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When you create an advertising campaign in Campaign Manager, you can choose from bidding strategies that are aligned with your marketing objective. The bidding strategies available vary by the objective and ad format selected for your campaign or ad set.
Available bidding strategies include:
Maximum delivery (automated)
Cost cap
Manual bidding
If you choose cost cap or manual bidding, you can review bid suggestions.
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