When you create a Classic ad set in Campaign Manager, you can set your budget, schedule, and bid, giving you control over your ad set spending. You must have account manager or campaign manager permissions on the account to manage these ad set settings.
Some considerations to keep in mind:
- You can only set a ad set-level budget, schedule, and bidding strategy when Dynamic Group Budget is not enabled for your campaign.
- Default daily budget is only available for USD and EUR currencies at this time.
- Default daily budget is available at the ad set level only. Dynamic Group Budget doesn't support default daily budget as it optimizes the budget for a campaign, rather than an individual ad set.
- If you have cost cap or manual bidding selected at the campaign level, you can edit the bid amount at the ad set level.
Important to know
• When you create an Accelerate ad set, you can also set your budget, schedule, and bid. Learn more about editing the budget, schedule, and bid for Accelerate ad sets.
Prerequisite
- You are creating or editing a Classic ad set for a new or existing campaign that does not have Dynamic Group Budget enabled.
To set your budget, schedule, and bid:
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Go to the Budget & schedule section of your Classic ad set setup for new or existing ad sets.
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From the Budget dropdown, select your preferred budget option (daily, lifetime, or both a daily and lifetime) and enter your budget amount.
- Campaign Manager automatically recommends a default daily budget for new ad sets. It is important to note that your actual daily spent might vary.
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Under Schedule, select your preferred ad set schedule option and enter the required dates in the date fields.
Important to know
LinkedIn recommends that advertisers don’t change the start date of an ad set to within 24 hours of the current ad set schedule, as ad set updates might not be fully implemented in time. Advertisers might be charged between the old and new ad set start dates if the start date is changed to 24 hours or more beyond the current ad set schedule. -
Under Bidding, review your Optimization goal. Campaign Manager automatically recommends an optimization goal aligned with your ad set objective.
- Click Change to select a different optimization goal. You can't change the optimization goal for Sponsored Messaging ad formats.
- Note: For lead generation ad sets that meet the qualified leads requirements, the optimization goal defaults to qualified leads and the bidding strategy is maximum delivery. You can change the optimization goal, but it’s recommended that you select qualified leads to ensure your ads are delivered to members who are most likely to convert.
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Review your Bidding strategy. Campaign Manager automatically selects a bidding strategy aligned with your ad set objective.
- Enter your cost cap or bid amount for cost cap or manual bidding strategies.
- If using manual bidding, you have the option to select accelerated delivery to maximize reach and delivery during a live event if you’ve selected the website visits objective for your ad set. Accelerated delivery works to deliver your ad set budget to your target audience as quickly as possible. To use accelerated delivery, you must:
- Create a Classic ad set with the website visits or engagement ad set objectives
- Use the event ad format
- Select lifetime budget
Important to know
• Accelerated delivery is currently being tested, and we’re gradually making it available, so you might not have access to it at this time.
• A continuous schedule is the only schedule option when you choose Set both a daily and lifetime budget as your budget option.
• Your ad set will begin running at 12:00 AM UTC on your start date. If you schedule an end date, your ad set will end at 11:59 PM UTC on your end date. If you schedule your ad set to start later, your ad set will begin running at 12:01 AM UTC on your start date. If you schedule an end date, your ad set will end at midnight UTC on your end date.
• A continuous schedule is the only schedule option when you choose Set both a daily and lifetime budget as your budget option.
• Your ad set will begin running at 12:00 AM UTC on your start date. If you schedule an end date, your ad set will end at 11:59 PM UTC on your end date. If you schedule your ad set to start later, your ad set will begin running at 12:01 AM UTC on your start date. If you schedule an end date, your ad set will end at midnight UTC on your end date.