After people are added to an ad account in Business Manager, they can access the ad account through Business Manager or Campaign Manager. After reviewing the user permissions, we recommend you follow these steps for how to add an account:
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You need additional LinkedIn Page permissions to create campaigns, ad sets, and ads, download leads from Lead Gen Forms, manage Landing Pages, or create certain Matched Audiences in Campaign Manager.
The following table shows common permitted actions each user role can perform.
| Billing | Campaign and ad set creation | Ad management | |||
|---|---|---|---|---|---|
| User role | Billing admin | Account manager | Campaign manager | Creative manager | Viewer |
| View campaign performance | ✓ | ✓ | ✓ | ✓ | ✓ |
| Create new campaigns and ad sets | ✓ | ✓ | ✓ | ||
| Edit existing campaigns and ad sets | ✓ | ✓ | ✓ | ||
| Edit new and existing ads | ✓ | ✓ | ✓ | ✓ | |
| Manage user access for account | ✓ | ✓ | |||
| Edit account details | ✓ | ✓ | |||
| Receive ad set notifications | ✓ | ✓ | ✓ | ✓ | ✓ |
| View account billing history | ✓ | ✓ | ✓ | ✓ | ✓ |
| Change account billing details | ✓ | ||||
| Print payment receipts | ✓ | ✓ | |||
Keep in mind that each ad account must have a billing admin. The person who creates the ads account is automatically assigned as the billing admin.
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