To create new ads or to sponsor organic posts from your LinkedIn Page, you need an ad account in Campaign Manager that you associate with the corresponding Page. Then you’ll need the correct permissions on your ad account and the Page.
Required ad account permissions
The level of access you need on the ad account depends on how much you need to create:
- If you need to create campaigns, ad sets, and ads, you must be assigned the role of campaign manager, account manager, or billing admin.
- If you only need to create or edit ads in existing ad sets, you must be assigned the role of creative manager, campaign manager, account manager, or billing admin.
How someone is added to an ad account varies depending on if you have Business Manager:
- If your ad account has been claimed by a Business Manager, a Business Manager admin will need to provide you with the appropriate permissions.
- If your ad account hasn’t been claimed by a Business Manager, an account manager from the ad account can provide the appropriate permissions in Campaign Manager.
Required LinkedIn Page permissions
Page permissions can be granted in either Campaign Manager or Business Manager:
- If your Page has been claimed by a Business Manager, a Business Manager admin will need to provide you with the appropriate permissions.
- If your Page hasn’t been claimed by a Business Manager, a Page super admin can provide the appropriate permissions from the Page’s settings.
The Page admin permissions you need depend on how you set up your ad or the actions you need to take, as shown in the following tables.
Single image, document, and event ads
| How you set up your ad | Objective | Super admin or content admin | Sponsored Content poster |
| Create new ad in Campaign Manager | All | ✓ | ✓ |
| Send request to sponsor organic posts as thought leader ads | Brand awareness, Engagement | ✓ | ✓ |
| Sponsor organic post from your Page with changes | All | ✓ | |
| Sponsor organic post from your Page with no changes to the body of the post | All | ✓ | ✓ |
Video ads
| How you set up your ad | Objective | Super admin or content admin | Sponsored Content poster |
| Create new ad in Campaign Manager | All | ✓ | ✓ |
| Send request to sponsor organic posts as thought leader ads | Brand awareness, Engagement | ✓ | |
| Sponsor organic post from your Page with changes | All | ✓ | |
| Sponsor organic post from your Page with no changes to the body of the post | Brand awareness | ✓ | ✓ |
| Website visits | ✓ | ||
| Engagement | ✓ | ||
| Video views | ✓ | ✓ | |
| Lead generation | ✓ | ✓ | |
| Website conversions | ✓ |
Here's a tip
Changes to a sponsored organic post include adding a call-to-action, headline, or URL.
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