The objective-based ad set creation flow in Campaign Manager guides you to create ad sets based on your marketing goals. Ad formats have been aligned with each objective to optimize the results of your ad set.
Once you select your objective in the ad set creation flow, you are prompted to choose your ad format from the available options.
Learn more below about which ad formats are available for each of the ad set objectives.
| Ad Objective | Goal | Ad Formats |
| Brand Awareness | I want more people to know about my brand or organization. | Single image ads Carousel image ads Video ads Event ads Text ads Spotlight ads Follower ads Document ads Article and newsletter ads Thought leader ads Conversation ads |
| Website Visits | I want more people to visit a website destination on or off LinkedIn. | Single image ads Carousel image ads Video ads Event ads Text ads Spotlight ads Message ads Conversation ads Document ads |
| Engagement | I want more people to engage with my content posts. | Single image ads Carousel image ads Video ads Event ads Follower ads Document ads Article and newsletter ads Thought leader ads Conversation ads |
| Video Views | I want more people to watch my videos. | Video ads |
| Lead Generation | I want to collect more quality leads on LinkedIn. | Single image ads Carousel image ads Video ads Message ads Conversation ads Document ads Article and newsletter ads
|
| Website Conversions | I want people to complete actions I’ve defined. | Single image ads
Conversation ads |
| Job Applicants | I want qualified candidates to apply with my organization. | Single job ads
|
Ad formats:
Related tasks
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