Tell more people about your products, services, or organization by selecting the brand awareness objective for your ad sets. The ad formats, bidding strategies, and optimization goals available for brand awareness ad sets optimize towards the reach or impressions of your ads.
When you create a brand awareness ad set, you can choose to create an Accelerate or Classic ad set. Accelerate is LinkedIn’s AI-powered ad set type, which aims to improve your return on ad spend by continuously finding the right combination of targeting, creative, bidding, and placement for your ad set.
Important to know
You can't select an ad rotation option for ad sets that use the brand awareness objective. However, ads in brand awareness ad sets will default to using the rotate ads evenly option.
Available ad formats, bidding strategies, and optimization goals
We surface only ad formats, bidding strategies, and optimization goals that support telling more people about your products, services, or organization. Brand awareness ad sets automatically select reach or impressions as the optimization goal, depending on the ad format and bidding strategy selected.
The ad formats, bidding strategies, and optimization goals available vary depending on whether you choose to create an Accelerate or Classic ad set.
| Ad set type | Accelerate | Classic |
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| Bidding strategies |
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| Optimization goals |
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Here's a tip
The only bidding strategy available when optimizing for reach is maximum delivery (automated).
Reporting metrics
Reach is the key result of Brand Awareness ad ad sets. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
- Performance metrics
- Delivery
- Engagement
- Conversions
- Bid and Budget
You can also view professional demographic data about members who are interacting with your ads.
Important to know
For brand awareness ad sets, cost per result is calculated by dividing the total spent on your ad set by every 1,000 member accounts reached.
Learn more