Jobs ads are a dynamic ad format that allows you to personalize ads to top talent, encouraging relevant candidates to apply with your company. You can promote one or more job opportunities to qualified LinkedIn members and increase traffic to active job openings based on members’ skills and experience.
Choose Job Applicants as your advertising objective if you want to place jobs ads. Learn more about Dynamic Ads.
Note: Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads. Learn more about Dynamic ads advertising preferences.
There are three dynamic jobs ad formats. The profile data of each member of the target audience determines which format they will be served.
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If a member in the target audience is qualified for three or more job openings at your organization, they’ll see your jobs ad with three of the available jobs (shown in jobs of interest format).
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If the member matches with one or two current job openings at your organization, they’ll see the jobs ad with one job suggestion (shown in picture yourself format).
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If the member has no suitable job matches with the company, they’ll see the jobs ad directing them to your company job page to explore (shown in jobs page format).
Job ads can be placed at two locations on LinkedIn:
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The right rail on a desktop.
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The People Search results pages on desktop and mobile.
The Jobs Ad in People Search results
Ads will show when members are searching for people who are employed by the advertiser. Members will see the jobs ad under that person’s profile. The advertiser will not be able to choose the placement of the ad.
If the member matches more than three jobs, they’ll see:
If the member matches fewer than three jobs, they’ll see:
Note: LinkedIn does not allow ads that advocate, promote, or contain discriminatory hiring practices or denial of education, housing, or economic opportunity based on age, gender, religion, ethnicity, race, or sexual preference. Ads that promote the denial or restriction of fair and equal access to education, housing, credit, or career opportunities are prohibited. If an ad is flagged as discriminatory, we will immediately take it down.
Learn how to create a jobs ad in Campaign Manager and about jobs ad specifications.