Dynamic ads are personalized ads tailored to each member based on their own LinkedIn profile data, such as profile photo, company name, or job title.
Note: Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads. Learn more about Dynamic ads advertising preferences.
Dynamic ads support all levels of full funnel marketing. These ad formats can be used with a variety of objective-based advertising options, including:
Learn more about dynamic ads formats:
This format allows you to promote your LinkedIn Page or Showcase Page and encourages members to follow your LinkedIn Page. Learn more about follower ads.
Showcase your product, service, event, content, and more with the spotlight ad format. When members click on your ad, they’ll instantly go to the website or landing page of your choice. Learn more about spotlight ads.
This format allows you to personalize ads to top talent, encouraging relevant candidates to apply with your company. You can promote one or more job opportunities to qualified LinkedIn members and drive traffic to active job openings based on members’ skills and experience. Learn more about jobs ads.
Learn more: