Promote your job opportunities to top talent by choosing Job Applicants as your ad objective. Your ads will be shown to those most likely to view or click on your job ads, getting more applicants. This objective is at the bottom of the marketing funnel, which drives valuable actions that you define.
We surface only those ad formats that support your Job applicant advertising objective. Ad formats available for these ad sets include:
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Sponsored Content single job ad
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Dynamic jobs ads
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Single image ads
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Spotlight ads
Job applicants ad sets automatically select landing page clicks as the optimization goal. You’ll be able to choose from the following bidding strategies:
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Maximum delivery (Automated)
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Manual bidding
You can also change the optimization goal to impressions. If you change the optimization goal, only manual bidding is available.
Learn more about how your optimization goal and bidding strategy affect ad costs and chargeable clicks.
Landing page clicks are the key result of the Job Applicants objective. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
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Performance
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Engagement
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Conversions
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Bid and Budget
If you selected single job ad as the ad format, you’ll also be able to view Job Applicant metrics.
You can also view professional demographic data about members who are interacting with your ads. Learn more about how to view reporting analytics.