The Agile Brand with Greg Kihlström®

🎧 EPISODE 772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing - Listen: https://buff.ly/HdPoJOl With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in partnership with Atlantic Insights, The Atlantic’s marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’ effectiveness, creativity and impact. Today, we're going to talk about how AI is reshaping the very definition of a modern marketer. We'll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack’ marketer, and what skills are becoming non-negotiable in an AI-driven world. To help me discuss this topic, I'd like to welcome, Elizabeth Maxson, CMO at Contentful. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://buff.ly/KsuKoGE or ➡️ Subscribe to the #AgileBrand on: Apple: https://buff.ly/VvKOfpp Spotify: https://buff.ly/LzsH9hw YouTube: https://buff.ly/PULruv7 #martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #marketingstrategy #customerexperience #advertising #marketingdigital #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #cmo #marketingtips #marketer #digital #inboundmarketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips

💨 So much to catch up on this week. Here's what you might have missed: Expert-mode interviews: 🎙️ Contentful CMO Elizabeth Maxson Martinet on AI-augmented human #creativity in #marketing 🎙️ Design Systems as a Digital Transformation Catalyst with Nigel Evan Dennis Dennis, The Office of Experience 🎙️ Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success 🎙️ Zoom CMO Kimberly Storin Storin on why growth problems are often #brand problems Plus catch our other shows: 📺 One Amazing Thing about Omakase.ai with Masa Shimizu and @Or Perlman and why there's something better than that chatbot you're using. 🏢 Marketing measurement and the dark funnel with Chris Golec, CEO of Channel99 on the #B2B Agility show New research from Shift, Amperity, The Harris Poll, and more. If that weren't enough, we've got industry news from Salesforce, Qualtrics, Ahold Delhaize, DevRev, Zappi, Innovid, Bloomreach, Obello, Data Axle, Calix, Adeptia, and others!

🎧 EPISODE 771: Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience - Listen: https://buff.ly/5GRpceI What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation and costing you innovation? Agility requires more than just speed; it demands a shared language and a foundational framework that allows teams to build, test, and innovate without being crushed by the weight of their own complexity. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Today, we're going to talk about design systems. But probably not in the way you're used to thinking about them. We’re moving past the idea of a design system as just a rulebook or a library of components, and exploring how it can become a true catalyst for digital transformation—a tool that breaks down silos, accelerates business outcomes, and fundamentally changes how teams work together. To help me discuss this topic, I'd like to welcome, Nigel Dennis, Creative Director at The Office of Experience. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://buff.ly/z1qgJjV or ➡️ Subscribe to the #AgileBrand on: Apple: https://buff.ly/oD5Myek Spotify: https://buff.ly/3WkY1eu YouTube: https://buff.ly/imeBbT2 #martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #marketingstrategy #customerexperience #advertising #marketingdigital #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #cmo #marketingtips #marketer #digital #inboundmarketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips

With increased #AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? 🎧 EPISODE 772: Host Greg Kihlstrom talks with Elizabeth Maxson Martinet, #CMO at Contentful about how AI is reshaping the very definition of a modern marketer. We'll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack’ marketer, and what skills are becoming non-negotiable in an AI-driven world. Contentful, in partnership with Atlantic Re:think, The Atlantic’s marketing research division, recently conducted a study of over 425 #marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’ effectiveness, #creativity and impact.

📖 Do you understand your customers as well as you should? The Agile Brand Guide: Customer Data Platforms gives marketers insights and ideas to create better customer experiences. Get the book:: https://buff.ly/OxzOT5c #CDP #customerdata #martech #marketingbooks #newbooks #businessbooks #CMO #marketingstrategy #digitalstrategy #marketingtips #newmarketingbooks #audiobooks #strategytips

🎧 EPISODE 771: Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience - Listen: https://buff.ly/5GRpceI What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation and costing you innovation? Agility requires more than just speed; it demands a shared language and a foundational framework that allows teams to build, test, and innovate without being crushed by the weight of their own complexity. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Today, we're going to talk about design systems. But probably not in the way you're used to thinking about them. We’re moving past the idea of a design system as just a rulebook or a library of components, and exploring how it can become a true catalyst for digital transformation—a tool that breaks down silos, accelerates business outcomes, and fundamentally changes how teams work together. To help me discuss this topic, I'd like to welcome, Nigel Dennis, Creative Director at The Office of Experience. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://buff.ly/z1qgJjV or ➡️ Subscribe to the #AgileBrand on: Apple: https://buff.ly/oD5Myek Spotify: https://buff.ly/3WkY1eu YouTube: https://buff.ly/imeBbT2 #martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #marketingstrategy #customerexperience #advertising #marketingdigital #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #cmo #marketingtips #marketer #digital #inboundmarketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips

What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation and costing you innovation? 🎧 EPISODE 771: Host Greg Kihlstrom talks with Nigel Evan Dennis, Creative Director at The Office of Experience about #design systems. But probably not in the way you're used to thinking about them. We’re moving past the idea of a design system as just a rulebook or a library of components, and exploring how it can become a true catalyst for #digitaltransformation—a tool that breaks down silos, accelerates business outcomes, and fundamentally changes how teams work together. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.

🎧 EPISODE 771: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success - Listen: https://buff.ly/XUhDRsQ Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness? Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also demands a willingness to simplify complex tools and processes, empowering businesses to achieve more with less. Today, we're going to talk about the evolving landscape of marketing for small and medium-sized businesses, the challenges they face, and how B2B marketers can become essential partners in their success. To help me discuss this topic, I'd like to welcome Frank Vella, CEO at Constant Contact. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://buff.ly/gUpvSQW or ➡️ Subscribe to the #AgileBrand on: Apple: https://buff.ly/5JHjzvQ Spotify: https://buff.ly/4u0dmke YouTube: https://buff.ly/WXZV9Qc @constantcontact #martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #marketingstrategy #customerexperience #advertising #marketingdigital #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #cmo #marketingtips #marketer #digital #inboundmarketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips

🎧 EPISODE 771: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success - Listen: https://buff.ly/XUhDRsQ Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness? Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also demands a willingness to simplify complex tools and processes, empowering businesses to achieve more with less. Today, we're going to talk about the evolving landscape of marketing for small and medium-sized businesses, the challenges they face, and how B2B marketers can become essential partners in their success. To help me discuss this topic, I'd like to welcome Frank Vella, CEO at Constant Contact. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://buff.ly/gUpvSQW or ➡️ Subscribe to the #AgileBrand on: Apple: https://buff.ly/5JHjzvQ Spotify: https://buff.ly/4u0dmke YouTube: https://buff.ly/WXZV9Qc @constantcontact #martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #marketingstrategy #customerexperience #advertising #marketingdigital #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #cmo #marketingtips #marketer #digital #inboundmarketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips

🎧 EPISODE 46: One Amazing Thing about Omakase.ai with Masa Shimizu and Or Perlman - Listen: https://buff.ly/VRRaDzO Let’s face it. Chatbots can have issues. Instead, what if there was a way that your website could literally speak to your customers? Welcome to One Amazing About Omakase.ai. Today we’re talking with Masa Shimizu and Or Perlman and they will be sharing one amazing thing about their platform with us today. Don't miss the latest #martech and #AI platform demos ➡️ Subscribe to #OneAmazingThing: https://buff.ly/OEpAHCq  or  ➡️ Subscribe to the #OneAmazingThingDemos on: YouTube: https://buff.ly/PULruv7 #martech #marketing-technology #softwaredemo #demo #marketing #unboxing #ecommerce #digitalstrategy #marketers #marketingtips #artificialintelligence #marketingroi #salesdemo #platformdemo #onlinedemo