The Agile Brand with Greg Kihlström®’s Post

With increased #AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? 🎧 EPISODE 772: Host Greg Kihlstrom talks with Elizabeth Maxson Martinet, #CMO at Contentful about how AI is reshaping the very definition of a modern marketer. We'll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack’ marketer, and what skills are becoming non-negotiable in an AI-driven world. Contentful, in partnership with Atlantic Re:think, The Atlantic’s marketing research division, recently conducted a study of over 425 #marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’ effectiveness, #creativity and impact.