🎧 EPISODE 771: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success - Listen: https://buff.ly/XUhDRsQ Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness? Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also demands a willingness to simplify complex tools and processes, empowering businesses to achieve more with less. Today, we're going to talk about the evolving landscape of marketing for small and medium-sized businesses, the challenges they face, and how B2B marketers can become essential partners in their success. To help me discuss this topic, I'd like to welcome Frank Vella, CEO at Constant Contact. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://buff.ly/gUpvSQW or ➡️ Subscribe to the #AgileBrand on: Apple: https://buff.ly/5JHjzvQ Spotify: https://buff.ly/4u0dmke YouTube: https://buff.ly/WXZV9Qc @constantcontact #martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #marketingstrategy #customerexperience #advertising #marketingdigital #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #cmo #marketingtips #marketer #digital #inboundmarketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips