Fire&Spark

Traditional marketing analytics and keyword research miss the real story behind customer search behaviors and intents. Join Dale Bertrand and Jake Leary from Fire&Spark as they demonstrate prompts for AI-powered customer research. Learn how to ask AI what it knows about real search behavior, validate customer pain points, and shape content that performs in AI Overviews, Google's AI Mode, and ChatGPT. You'll see live examples of prompts that uncover hidden insights and turn those findings into actionable content strategies. Distinguish conversion-driving intents from traffic-only queries  Extract emotionally charged quotes revealing authentic customer needs Conduct AI reputation audits comparing brand perception versus competitors Suggest content updates to keep pages fresh Transform AI findings into actionable content strategy decisions

Stop guessing where to invest your 2026 budget! We analyzed the fastest-growing telehealth brands and boiled their paths to SEO success into actionable takeaways. In an industry where trust is everything—and AI is forcing marketers to rewrite their playbooks—we break down exactly how the top telehealth brands are winning. If you're building your 2026 content and SEO strategy, make sure to give this a read. 👇 Full analysis: https://lnkd.in/ekdyMAz7

Google's AI Mode reset will fundamentally change search. Traditional SEO focused on driving traffic with keyword rankings. Now, Generative Engine Optimization (GEO) is emerging as a critical new discipline. Join Dale Bertrand as he unveils GEO case studies, showing companies generating conversions from ChatGPT. Focused on ChatGPT AI overviews and Google's AI mode, he'll dive into data from the healthcare industry showing a 40% traffic loss but a 60% increase in conversion rate from AI search. Don't choose between SEO and GEO. Use both strategically. Your brand visibility and conversion rates depend on it. Key Takeaways: - Apply both SEO and GEO as complementary marketing tools - Shift from keyword targeted content to semantically relevant content - Measure visitor quality and customer acquisition, not organic traffic - Educate your leadership on the emerging value of GEO as a complement to SEO - Ditch keyword research and mine online communities for micro-topics

We recently analyzed the data of over a dozen digital health sites to figure out what’s working, what’s not, and how brands should adjust to the new age of patient acquisition via AI search. Our key findings: - On average, AI search has eaten up 40% of organic traffic - BUT organic conversion rate increased by 60% YoY - As a result, total organic conversions remained essentially flat The takeaway? Healthcare publishers are getting hit hard, but digital health providers (anyone who cares about conversions, not just traffic) still have a huge—largely untapped—opportunity in AI search. Check out our full analysis and our Digital Health GEO Playbook (link in comments). Are you also seeing major organic traffic hits? How about conversions? What’s worked for you as you’ve begun deploying AI-focused strategies?

Like it or not, AI is everywhere, and it is already impacting every corner of the health marketing space—so let's talk about the advantages it provides as well as the challenges/conundrums it creates for health brands. Join us for a webinar on Marketing to the AI-Powered Patient Journey, where we'll explore how AI is shaking up healthcare marketing and uncover strategies to effectively engage and nurture patients. Date and Time: August 14th at 2pm ET Where: Virtual event via StreamYard Meet our expert panel: Noah Goldfarb (Fire & Spark) - SEO & Content Strategy Adam Putterman (Ours Privacy) - Data Privacy & Compliance Christopher Elkins (ADM) - Performance Marketing Josefina Ruiz Cassarino (Light It) - Development & Implementation 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: • How AI is transforming marketing strategies in healthcare • Navigating patient privacy and compliance • Development and technical challenges for healthcare platforms • SEO strategies in an AI-driven search landscape This isn't just another theoretical discussion. Our panelists will share actionable insights you can implement immediately. Who in your network would benefit from this conversation? Tag them below!

SEO is dead. GEO is the future. Fire&Spark's Dale Bertrand just sat down for a conversation with O3 —a world-class digital experience consultancy — for some Gen AI search myth-busting and insight-sharing. The numbers don't lie: • GEO delivers 3x higher conversion rates than SEO • 73% of businesses struggle with AI search unpredictability • Companies see 40%+ increases in qualified traffic with GEO But here's the kicker: Most brands are doing it wrong. The secret isn't technical. It's content strategy. Stop thinking keywords. Start thinking semantic space. AI wants comprehensive, semantically rich content that covers topics AND adjacent concepts. The measurement game has changed, too: • Out: Traffic metrics • In: Conversion, engagement, and visibility Focus here now: • ChatGPT optimization (primary traffic driver) • Google's AI Mode (coming as default Google experience in 12-18 months) The playbook is still being written. First indications show that the early movers will win big. I'll drop the link to the full conversation in the comments below.

𝗧𝗵𝗲 𝟮𝟬𝟮𝟱 𝗧𝗲𝗹𝗲𝗵𝗲𝗮𝗹𝘁𝗵 𝗧𝘄𝗲𝗻𝘁𝘆 𝗶𝘀 𝗵𝗲𝗿𝗲! We analyzed 400+ telehealth brands to identify the biggest SEO winners of 2024-2025. Some companies saw traffic growth of over 1,340%. Others? They're about to lose it all to AI search. 𝗧𝗵𝗲 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 𝗰𝗿𝗮𝗰𝗸𝗲𝗱 𝘁𝗵𝗲 𝗰𝗼𝗱𝗲: → Resilience Lab: 1,340% traffic growth → Oshi Health : 860% growth → Midi Health : 829% growth + 409% conversion keyword growth 𝗪𝗵𝗮𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝗹𝗼𝘀𝗲𝗿𝘀? Quality beats quantity every time. No SEO hacks. No shortcuts. Just relentless focus on content quality, site experience, and leveraging real medical expertise. Women's Health, Chronic Disease Care, and Mental Health dominated the growth charts. But here's the plot twist: even these high-performers are sitting ducks for the AI search revolution. 𝗧𝗵𝗲 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝘁𝗿𝘂𝘁𝗵: Most telehealth brands are optimizing for traffic when they should be optimizing for patients. As ChatGPT and Google's AI Mode steal more search traffic, the companies still playing yesterday's SEO game will watch their growth evaporate. The 2026 winners are already adapting. They're turning SEO into a patient acquisition engine, not just a vanity metric generator. Want the full analysis and see how your strategy stacks up? I'll drop the link to our complete Telehealth Twenty report in the comments.

Traditional SEO is failing as AI search transforms how customers find brands. Marketers continue optimizing for keywords while AI platforms like ChatGPT, Perplexity, and Google's AI Mode use semantic relevance to surface brands in conversation. Join SEO and AI expert Dale Bertrand as he unveils the VECTOR Framework, a step-by-step approach for optimizing SEO content for AI search. Learn how AI platforms ChatGPT, Perplexity, and Google’s AI Mode evaluate, select, and cite content in conversation. You'll walk away from this event with an action plan and tactics to transform your existing SEO content into chatbot-ready, AI-optimized assets that capture organic demand across search platforms. 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 • Build SEO content with semantic relevance optimization • Develop cross-platform SEO content that appears in ChatGPT, Perplexity, and Google’s AI Mode • Shift from page-level to passage-level optimization and measurement • Create SEO content that surfaces as "unsolicited advice" in AI conversations • Distinguish between performance SEO content for direct response marketing and brand content for brand awareness

AI is transforming how your customers search. SEO and demand gen can no longer be justified with traffic and rankings alone. This virtual event is designed for marketing leaders who need to defend and grow organic budgets by aligning their efforts with revenue, not vanity metrics. Join us on 𝗝𝘂𝗻𝗲 𝟮𝟱𝘁𝗵 𝗮𝘁 𝟮𝗽𝗺 𝗘𝗧 to learn how to position SEO and content as high-ROI channels that drive pipeline, reduce acquisition costs, and capture demand from both AI-generated and traditional search experiences. Prove the business value of SEO and demand gen by aligning your reporting with revenue, not rankings. Learn how to demonstrate that your content captures organic demand in AI and traditional search. Benchmark your organic campaign’s performance against competitors, and communicate your impact in a way that wins leadership support. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗧𝗮𝗸𝗲 𝗔𝘄𝗮𝘆: • Broaden your organic strategy to win leadership support • Report on conversions and revenue, not traffic and rankings • Educate leadership on the value of SEO in an AI search world • Tools for answering the question every marketer hears: "What’s the ROI?"

Digital health and healthcare folks - join Gusti Kustyanto and Noah Goldfarb for a casual happy hour! Enjoy snacks and drinks on us at Mighty Squirrel Brewery in Fenway. Spaces are limited, so be sure to register (link in comments).