Google's AI Mode reset will fundamentally change search. Traditional SEO focused on driving traffic with keyword rankings. Now, Generative Engine Optimization (GEO) is emerging as a critical new… | Fire&Spark

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Google's AI Mode reset will fundamentally change search. Traditional SEO focused on driving traffic with keyword rankings. Now, Generative Engine Optimization (GEO) is emerging as a critical new discipline. Join Dale Bertrand as he unveils GEO case studies, showing companies generating conversions from ChatGPT. Focused on ChatGPT AI overviews and Google's AI mode, he'll dive into data from the healthcare industry showing a 40% traffic loss but a 60% increase in conversion rate from AI search. Don't choose between SEO and GEO. Use both strategically. Your brand visibility and conversion rates depend on it. Key Takeaways: - Apply both SEO and GEO as complementary marketing tools - Shift from keyword targeted content to semantically relevant content - Measure visitor quality and customer acquisition, not organic traffic - Educate your leadership on the emerging value of GEO as a complement to SEO - Ditch keyword research and mine online communities for micro-topics

Surviving Google's AI Mode Reset: Scaling GEO for Brand and SEO for Convers

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80 Comments

Julie James, BA, BEd

Director of Marketing at Stern Cohen Accountants

Hi from Toronto! Home of the Blue Jays! Go Jays!

2 Reactions

Courtney Hopkins

Content Strategist | Content Manager

Carolyn Outhwaite Or Profound, or Scrunch.

2 Reactions

Allan johns

farmimg ag landscaping

hello

2 Reactions

Philip Shaw

I help CEOs and Marketing Managers create (or fix!) their marketing systems, then scale up their digital marketing to hit their revenue goals.

In your healthcare brands example, organic convs were 437 vs only 5 from LLMs. Massive difference. How do you have discussions with clients about how much of a prioritisation this is NOW? ie how much budget to spend on GEO?