Fire&Spark’s Post

AI is transforming how your customers search. SEO and demand gen can no longer be justified with traffic and rankings alone. This virtual event is designed for marketing leaders who need to defend and grow organic budgets by aligning their efforts with revenue, not vanity metrics. Join us on 𝗝𝘂𝗻𝗲 𝟮𝟱𝘁𝗵 𝗮𝘁 𝟮𝗽𝗺 𝗘𝗧 to learn how to position SEO and content as high-ROI channels that drive pipeline, reduce acquisition costs, and capture demand from both AI-generated and traditional search experiences. Prove the business value of SEO and demand gen by aligning your reporting with revenue, not rankings. Learn how to demonstrate that your content captures organic demand in AI and traditional search. Benchmark your organic campaign’s performance against competitors, and communicate your impact in a way that wins leadership support. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗧𝗮𝗸𝗲 𝗔𝘄𝗮𝘆: • Broaden your organic strategy to win leadership support • Report on conversions and revenue, not traffic and rankings • Educate leadership on the value of SEO in an AI search world • Tools for answering the question every marketer hears: "What’s the ROI?"