Like it or not, AI is everywhere, and it is already impacting every corner of the health marketing space—so let's talk about the advantages it provides as well as the challenges/conundrums it creates for health brands. Join us for a webinar on Marketing to the AI-Powered Patient Journey, where we'll explore how AI is shaking up healthcare marketing and uncover strategies to effectively engage and nurture patients. Date and Time: August 14th at 2pm ET Where: Virtual event via StreamYard Meet our expert panel: Noah Goldfarb (Fire & Spark) - SEO & Content Strategy Adam Putterman (Ours Privacy) - Data Privacy & Compliance Christopher Elkins (ADM) - Performance Marketing Josefina Ruiz Cassarino (Light It) - Development & Implementation 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: • How AI is transforming marketing strategies in healthcare • Navigating patient privacy and compliance • Development and technical challenges for healthcare platforms • SEO strategies in an AI-driven search landscape This isn't just another theoretical discussion. Our panelists will share actionable insights you can implement immediately. Who in your network would benefit from this conversation? Tag them below!
Marketing to the AI-Powered Patient Journey
www.linkedin.com
LLMs, large language models (like: ChatGPT, Gemini, etc) :)
Chiara Tucci Thanks for sharing! :)
I think you already addressed part of this (e.g., social proof and Google products )... But earlier, you mentioned that "authoritative, high-quality content" is important. Can you provide an example of what that looks like (e.g., media mentions, specific condition information)?
Is there a link to the recording, Fire&Spark?
What is an L.M.N.? thx.
any data on how much AI generated medical content is trusted by clinicians? I know some tools exist, but curious about the data about adoption and trust numbers
Love this
Looking forward to this!
Are there specific LLMs that are more compliant or privacy-friendly for healthcare organizations? For example, Microsoft 365 Copilot vs. ChatGPT, Perplexity, etc.?
Growth Specialist @Light-it ⚡️
3moLynelle Hubbard not an LLM but Josefina mentioned https://compliantchatgpt.com/!