The Digital Shelf Institute

Retail media is changing fast. In our latest episode Lauren Livak Gilbert & Peter Crosby chat with Mike Feldman of Flywheel to break down what it will take to win in 2026 and beyond with retail media. Some of the highlights: ✅ Why RMNs remain one of the strongest drivers of incremental sales and new households ✅ How aligned incentives across brand, agency and retailer teams unlock real performance ✅ The impact of AI-driven and agentic commerce on the future of sponsored ads ✅ Underused opportunities in creator affiliate and first-party retailer data #RetailMedia #DigitalShelf #CommerceMedia #Ecommerce #BrandGrowth

🎟️ Registration for Digital Shelf Summit 2026 is officially open!! 🎟️ The details: 📅 May 4-6, 2026 📍Hilton Signia, Atlanta Join hundreds of brands, retailers and digital though leaders to talk about the next era of commerce! Register here: https://lnkd.in/eFpc5jSs #digitalshelf #omnichannel #commerce #AI #agenticcommerce

🎙️ New Episode: Putting the Product Imagery Lifecycle to Work How can brands bring products to market faster and improve conversion? In this week’s episode of Unpacking the Digital Shelf, we sit down with Preet Sahil Singh, Founder & CEO of Imagine.io, to explore how digital twins, CAD data, and AI-driven rendering are transforming the way brands create and scale product imagery. From faster content pipelines to richer consumer experiences, this conversation shows how imagery can become a true growth engine. 🎧 Listen here: https://lnkd.in/ebJ2fpew #DigitalShelf #Ecommerce #ProductImagery #RetailMedia #ContentAtScale

📊 Be sure to register for today's webinar 🗓 November 6, 11:30am EST, about MMMs and how to keep up with the changing commerce dynamic. 🎙 Speakers: Lauren Livak Gilbert, Executive Director, Digital Shelf Institute Donna Sharp, Managing Director, MediaLink Ben Galvin, Senior Director of Omnichannel Retail Sales & eCommerce, Monster Energy Ash McMullen, Head of eCommerce, Advantice Health 💻 Register here → https://lnkd.in/e9wNWuh5 #MMM #AI #digitalshelf #retailmedia

📊 Retail Media is moving faster than measurement. That’s the challenge we unpack in our new Digital Shelf Institute × MediaLink research report — “Can Marketing Mix Models Evolve at the Speed of Retail Media?” Traditional Marketing Mix Models (MMM) were built for a slower world. But today’s commerce ecosystem moves in real time — and most brands are struggling to keep up. Join us for a live DSI webinar as we dive into the findings: ✅ Why current MMMs fail to capture the full impact of Retail Media ✅ How leading brands are evolving toward agile, hybrid models ✅ What organizational shifts are needed to align data, teams, and ROI ✅ Practical next steps to modernize your measurement framework 🎙 Speakers: Lauren Livak Gilbert, Executive Director, Digital Shelf Institute Donna Sharp, Managing Director, MediaLink Ben Galvin, Senior Director of Omnichannel Retail Sales & eCommerce, Monster Energy Ash McMullen, Head of eCommerce, Advantice Health 🗓 November 6, 11:30am EST 💻 Register here → https://lnkd.in/e9wNWuh5 #MMM #AI #digitalshelf #retailmedia

🚀 The next era of commerce is here: Agentic Commerce. Peter Crosby & Lauren Livak Gilbert sat down with Natalija P. from KIBO Commerce to unpack what it really means to be agent-ready. 💡 Key takeaways: • Agents will change how shoppers discover, decide, and buy. • The biggest risk isn’t “bad AI,” it’s doing nothing. • SEO is evolving into agent-engine optimization. • Business and tech must align now to prepare. Brands that experiment early will lead the next wave of digital transformation. 🎧 Listen to here 👉 https://lnkd.in/e4WCrrVE #AgenticCommerce #DigitalShelf #CommerceInnovation #RetailMedia #AIinCommerce

🎉 We've officially passed 10,000 DSI members! 🎉 Lauren Carruth, Senior Manager of Shopper Insights at The Duracell Company was our lucky 10,000th member and she says "As the digital commerce landscape moves fast, I'm thrilled to be part of the DSI, a community dedicated to staying ahead of the curve." Cheers to the next 10,000! Will you be our next member?! #digitalshelf #commerce #omnichannel

🎧 New Unpacking the Digital Shelf Podcast: “The DNA of Winning in eCommerce” What separates the eCommerce leaders from the rest? In this episode, Lauren Livak Gilbert chats with Mike Black, Chief Growth Officer at Profitero+, about their latest benchmarking study (now in its 9th year). 💡 Key takeaways: ✅ Winning brands make omnichannel part of their DNA, not a department. ✅ Category management is evolving: digital is now core to the full category strategy. ✅ AI maturity and cross-functional incentives are what truly drive growth. It’s not just about doing eCommerce, it’s about being omni. 👉 Tune in here: https://lnkd.in/ea8nJ8VP #ecommerce #digitalshelf #retailmedia #omnichannel #CPG #leadership

🇬🇧  SAVE THE DATE 🇬🇧  Digital Shelf Summit Europe will take place on October 7 in London! Mark your calendars and we will see you there! #digitalshelf #commerce #DSS #omnichannel

🎙️ New Episode Alert: “Great Brand & Retailer Collaboration Starts and Ends with the Flywheel” featuring Brooke C., Director of Growth & Strategy Merchandising at Kroger. In this conversation, Peter Crosby & Lauren Livak Gilbert chat with Brooke as she dives into what truly elevates brand-and-retailer partnerships in today’s dynamic commerce environment. A few key takeaways: 🔍 Focus on the flywheel 🤝 Two-way value creation 📦 Assortment + in-stock + retail media 📆 Long-term planning matters 🌐 Omnichannel isn’t optional 🔗 Listen to the full episode: https://lnkd.in/eVjmrV5w #Retail #BrandStrategy #Collaboration #Omnichannel #Commerce #GrowthMindset #DigitalShelf