The Digital Shelf Institute’s Post

📊 Retail Media is moving faster than measurement. That’s the challenge we unpack in our new Digital Shelf Institute × MediaLink research report — “Can Marketing Mix Models Evolve at the Speed of Retail Media?” Traditional Marketing Mix Models (MMM) were built for a slower world. But today’s commerce ecosystem moves in real time — and most brands are struggling to keep up. Join us for a live DSI webinar as we dive into the findings: ✅ Why current MMMs fail to capture the full impact of Retail Media ✅ How leading brands are evolving toward agile, hybrid models ✅ What organizational shifts are needed to align data, teams, and ROI ✅ Practical next steps to modernize your measurement framework 🎙 Speakers: Lauren Livak Gilbert, Executive Director, Digital Shelf Institute Donna Sharp, Managing Director, MediaLink Ben Galvin, Senior Director of Omnichannel Retail Sales & eCommerce, Monster Energy Ash McMullen, Head of eCommerce, Advantice Health 🗓 November 6, 11:30am EST 💻 Register here → https://lnkd.in/e9wNWuh5 #MMM #AI #digitalshelf #retailmedia