How to speed up product imagery with digital twins and AI

"The chat GPT, the Gemini, the grok of the world, the Claude, their moat is they are learning from your behavior. So for example, if you've spent so much time speaking to chat GPT, even if another algorithm is better, you might not want to move because they know so much about you. Imagine multiplying that across your every single business workflow, right?" In our Retail Intelligence in Action, a new series by OFFBounds in partnership with Ometria, we explore how AI is revolutionizing enterprise retail marketing, hosted by retail leader Ron Thurston. 💡In our fourth conversation, Djalal Lougouev, CSO of Ometria, discussed tech stacks and data silos, the CMO's evolving role, while Ivan Mazour, CEO of Ometria, explores the company's role and vision, the evolution of retail and marketer challenges, advice for vendor partnerships, and more. 👉🏼Bu Why Ometria? Trusted by leading retailers like Foot Locker, SEPHORA, and Steve Madden, Ometria helps retailers create experiences their customers love. Find out more at https://ometria.com/ Want to know more about the episode? Discover all from the world of Retail Intelligence in Action here: https://lnkd.in/d6y-qJyh
 Watch or listen here: offbounds.tv #offbounds #ometria #ronthurston #airetail #retailmarketing #retailpodcast

Measuring What Matters 📊 Forget vanity metrics. Let’s talk about value metrics. Engagement rates. Demo conversions. NRR. Each one tells a story—not just of what worked, but what to improve. The flywheel doesn’t just measure—it learns in motion. Every insight becomes a trigger for smarter strategy. That’s continuous optimization in action.

This morning we announced Real-Time Profiles, a major step forward in helping brands connect every live customer signal with their full history. Here’s a closer look at what it means in practice: ✔️ Every interaction — a browse, booking, or check-in — is captured instantly and tied to a complete customer profile. ✔️ No more trade-off between speed and intelligence. With streaming data and AI-powered identity resolution, brands can act fast and act smart. Two powerful capabilities make it possible: 1️⃣ Event-Triggered Journeys: Deliver the right experience the instant something happens — from an abandoned booking to an upgrade opportunity. 2️⃣ In-Session Personalization: Adapt experiences in real time based on what a customer is doing right now, combined with everything you already know about them. It’s time to move beyond who your customer is — to what they need in this moment. Dive in to learn more: https://lnkd.in/g_UZz8XZ #CustomerData #CDP #RealTime

Digital twins virtual replicas of real world processes or customer journeys are changing how marketers plan and test campaigns. Byt simulating straetgies before launching the, teams can anticipate results, optimize approaches, and create more personalized customer experiences. The future of marketing isn't just about collecting data; it's about turining insights into actiomable simulations that drive smarter decisions. #DigitalTwins #MarketingInnovation

Most customer journey maps fail — not because they’re wrong, but because they stop at visualization. A great journey map isn’t just a diagram — it’s a decision-making tool. It aligns teams, sparks empathy, and turns insight into action. When built from real customer understanding, journey maps connect strategy with experience — helping organizations see through their customers’ eyes and design with purpose. Because mapping the journey isn’t about creating a chart — it’s about creating understanding. #CustomerExperience #CXLeadership #CustomerCentricity #JourneyMapping #Strategy #Transformation

This one’s for the tech-savvy marketers and digital experience pros ⚙️🤓 In his latest technical deep dive, Delf D. Danckwerts breaks down how CoreMedia Experience Platform brings personalization to life, by connecting data, content and customer journeys to deliver seamless experiences across every channel. 🔗 Check it out: https://lnkd.in/dAPPutGf

ever feel like you don't know how to position your product? Voiceops can build you AI-models that give your product and pricing teams live market data, smarter positioning, and faster responses

Everyone talks about CAPI today, Server-side events, event mapping, better tracking etc. But here’s the truth no one likes to admit: 1. Most brands aren’t using CAPI properly. 2. We set it up… and then still optimise on “Lead.” And that’s exactly why results don’t improve. A Lead is just a form fill.If we want real performance, we need to move beyond vanity metrics. The Shift We Need: DFO + CFO DFO (Data-Driven Full-Funnel Optimisation) Feed Meta/Google deeper signals like: • Qualified Lead • Call Connected • Appointment Booked • Revenue Better signals → Better customers → Better ROI. CFO (Conversion Flow Optimisation) Fix your user journey: • Remove friction • Simplify forms • Improve landing pages • Reduce drop-offs A smooth flow + strong signals = real business results. The Future CAPI is the foundation. DFO is the intelligence. CFO is the impact. Stop optimising for leads. Start optimising for outcomes. #DigitalMarketing #PerformanceMarketing #CAPI #MetaAds #GoogleAds #DFO #CFO #MarketingStrategy #PaidMedia #GrowthMarketing #FullFunnelMarketing #LeadGeneration #MarTech #AdTech

The before-and-after storytelling model works because it highlights contrast. First, paint the painful current reality. For example: "Our client was losing 12% to churn." Then, show the transformed state. "Within one quarter, churn dropped to 40%." Finally, position your solution as the turning point. That shift happened because they reframed churn as a revenue leak instead of just a customer problem. #Storytelling #Marketing #BusinessStrategy #CustomerSuccess