Agentic commerce is coming fast. Is your business ready?
Most businesses haven’t realised what’s actually at stake in the agentic era, and the window to prepare is closing quickly.
AI agents don’t shop like humans. They don’t care about your landing page, brand story, or ad campaign. They read data. They optimise for price, delivery speed, stock accuracy, and real-time availability.
If your product info is locked behind a website interface, if your prices aren’t machine-readable, or your inventory isn’t synced in real-time, you’re already invisible.
The three biggest problems businesses are missing
1. The Data Trap
Half of shopping agents today already encounter wrong prices, outdated delivery times, and missing personalisation.
Your API isn’t optional anymore, it’s essential. If agents can’t read your data directly, they’ll skip you.
2. The Visibility Problem
Agents are the new gatekeepers. With 50% of consumers expected to use AI shopping assistants by year-end, you’re no longer competing on your website, you’re competing for visibility inside AI systems. If you’re not agent-ready, you don’t exist.
3. The Relationship Risk
Third-party agents mean zero first-party data. No direct customer relationship. No feedback loop, no upsell, no insight into behaviour. Your brand loyalty gets commoditised overnight.
What you need to do now
✓ Audit your website for agent-readiness (structured data, APIs, real-time accuracy)
✓ Format product data for machines (schema.org, JSON-LD)
✓ Build or improve APIs, agents need direct access, not scraping
✓ Add consent and governance at the data layer
✓ Test your storefront with AI agents before your competitors do
The winners of the agentic era won’t be the ones waiting for it to happen.
They’ll be the ones adapting now, making their systems invisible to humans, but crystal clear to machines.
Your website isn’t just for people anymore. It’s time to build for agents.
What’s your biggest barrier to becoming agent-ready? Let’s talk in the comments.
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Guilhem Bodin Julien Ribourt