Orange Trail

It’s a pleasure to partner with Stape, a trusted leader in server-side tracking. Looking forward to helping more advertisers scale safely together. 🙌

Messenger Inbox ads are gone. If your campaigns dropped impressions last week - this is why. As of November 11, Meta retired the Messenger Inbox placement. No more delivery through that surface. Here’s what matters now: • Remove Messenger Inbox from any remaining ad sets • Reroute “Send Message” buttons to WhatsApp, Instagram DMs, or Feed • Let Advantage+ placements rebalance before changing budgets A short-term CPA increase is normal. Give the system a few days - delivery will stabilize. Need help scaling safely with compliant ad accounts? DM us, that’s what we do best! 🚀

Running a fully remote organisation with 25+ creative, high-performing minds isn’t easy. Yet, at Orange Trail we’ve built something rare - a culture where people actually look forward to showing up, and doing their best work. Our secret?  Meritocracy over management. We don’t measure hours. We measure impact. Everyone owns their outcomes, and great results are recognized not with hollow words, but with genuine rewards. Every week, our all-hands board meetings end not in spreadsheets, but in smiles. We run team quizzes about our people, their hobbies, embarrassing stories, even what their pets are called, because connection matters more than control. And yes, we give back. Every single week. 🎁 Meta Ray-Ban smart glasses. 🎁 Beats headphones. 🎁 Amazon gift cards. 🎁 Surprise days off. and more... Thousands in prizes every month, because when people feel seen and valued, they perform at their best. This week, we wrapped up our Halloween Escape Room Challenge. Small teams of five collaborating, solving puzzles, and laughing their way through challenges. The creativity, teamwork, and problem-solving we saw mirrored exactly how we operate daily. It reminded me of a lesson I first encountered during my Master’s in Organisational Psychology, studying what drives human performance. Back then, it was all theory: autonomy, trust, purpose, and belonging lead to peak results. Then I graduated… and walked straight into environments built on micromanagement and fear of mistakes. The theory became reality, of what NOT to do. 😂 A wise man learns from the mistakes of others. Fast forward to today, and I’m proud to see the opposite in action. A culture where we measure impact over hours, where people have ownership, and where laughter and collaboration are just as important as KPIs. It’s proof that when you trust your people, they’ll always rise to the occasion. 💪

Google just quietly gave advertisers a big win! You can now see exactly where your Search Partner Network ads are showing. 👀 For years, it was a black box. Now? Full placement transparency.But here’s the catch ⬇️ Most advertisers had no idea these placements existed - let alone how much budget was bleeding into low-quality sites. So what now? • Review your placement reports • Exclude junk sites draining your ROI • Take back control over your ad spend And if you’re scaling across platforms, remember: Visibility is just one side of the equation. The other? Stability. That’s why performance-driven advertisers rely on agency ad accounts - unlimited spend, real support, and protection against random bans. Stay sharp. Stay compliant. Need support at scale? You know where to find us. 🚀

Being reactive drains revenue. Being proactive protects it. 💡 Don’t wait for the next ban to learn the lesson. Secure your agency ad account today - scale safely with Orange Trail.

Google just cut off the long tail of search results. You used to get 100 results per page. Now? Just 10. - 87% of websites lost impressions. - Most people didn’t notice - but SEO tools did. - Rank trackers are broken. Scrapers can’t go deep. - AI models have less to “see” on the open web. - Sites like Reddit took a visibility hit. -For brands relying on organic - this changes everything. ➡️ Focus on page 1 or go invisible. ➡️ Audit your tracking stack. ➡️ Rethink your ad + content mix. Want to stay compliant and visible? Our agency ad accounts help you scale safely. 📩 DM us to future-proof your performance. ⠀

Meta plans to fully automate advertising with AI by 2026 - just upload a product image or link, set a budget, and their system handles the rest. From text and visuals to targeting and optimization, ads will run themselves. 👀 Sounds convenient but that also raises important questions for performance marketers and compliance teams: • Will creative quality and brand consistency suffer? • Who owns the decision logic? • And, crucially, how do you maintain compliance and platform trust when AI controls everything? You still need experts who understand ad policies and ensure reliable account access. That’s where real strategy matters. Stay sharp. AI is powerful - but human oversight still counts. 💪 #OrangeTrail #ScalingAds #MetaAI #AIAdvertising #AdAutomation #performancemarketing #adtech #digitalmarketingstrategy

📣 Proud and grateful to announce that we recently featured in http://Entrepreneur.com for the work we’re doing to help brands navigate the challenging digital advertising BAN-scape. We’ve always believed in staying adaptive, transparent, and values-driven, and it’s great to see that approach getting noticed. The issues surrounding advertising compliance and restrictions are not going away any time soon, and we are grateful for the opportunity to keep doing work that supports our clients in this field. Here’s the article if you’d like to take a look: 🔗 https://lnkd.in/dzT-yMUi

Running Bing ads? What if you could get cashback just for doing what you’re already doing? With Orange Trail, you can. Get cashback on your ad spend plus expert compliance support to keep things running smoothly. No tricks. Just more money in your pocket. DM us or book a quick call to get started. 📲

Google Just Dropped AI Max for Search Ads! 🚨 Big move from Google - AI Max is officially live, taking over targeting, bidding, creatives, and keyword management for Search campaigns. What it means for your ad accounts: - Smarter, AI-driven targeting - Automated ad copy generation - Real-time keyword optimization - AI-powered bidding strategies for better performance If you’re curious, check if it’s available in your account and consider testing it on a low-risk campaign first. If you're stuck with a banned Google ads account, get in touch with us today to see how our Google agency accounts can support your business. Drop a 👇 if you're ready or if you're keeping AI on a short leash for now!