Stape

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Stape is heading to MeasureCamp Zurich! We’re excited to share that Dan Murovtsev and Serhii Shkvarnytskyi from the Stape team will be there,  and yes, you’ll find us at our Stape stand as a proud Gold Sponsor ✨ 🎤 Don’t miss their talks: • Serge: Check–Implement–Measure: From Audit to Reporting • Dan: Shadow Requests More about the event: https://lnkd.in/e8V2EzjN Can’t wait to connect, learn, and meet everyone there. See you in Zurich! 👋

⏰ Tomorrow at 5:00 PM CET, we’re going live with “Ask Stape anything: live Q&A about Stape platform and server-side tracking”! 💡 Join the session to ask your questions directly to our experts, learn more about server-side tracking, and explore Stape’s tools, features, and integrations.  🎁 5 best questions will win exclusive Stape T-shirts! 👉 Register here: https://lnkd.in/dkUcHS9E 🚀 Don’t miss your chance to talk directly with the team behind Stape!

What the heck is server-side tracking, and do you need this for your Google Ads campaigns? Before we can understand how server-side tracking works, let’s clarify how traditional conversion tracking works. 1. When a user visits your website, their browser sends their information to Google. 2. Google then processes that information (do I recognize this user? What do I know about them? Have they visited before? Are they taking action? etc.) on your behalf, and sends it along to Google Ads, Google Analytics, etc. Don’t get me wrong - this is revolutionary! It’s enabled the entire field of performance marketing to exist. But client-side tracking doesn’t work as well as it used to because of privacy regulations, ad blockers, cookie blockers, and other obstacles that get in the way of that smooth data transmission. For example, Safari has about 20% of the mobile browser market and blocks client-side tracking by default - so that’s potentially 20% of your mobile conversions gone, invisible to you and to your Google Ads campaigns 😱 That’s where server-side tracking comes in. With server-side: 1. When a user visits your website, their browser sends their information to YOUR server. 2. YOU then process that information (do I recognize this user? What do I know about them? Have they visited before? Are they taking action? etc.) directly, before sending it along to Google Ads, Google Analytics, etc. Because the user is on YOUR website, and their browser is talking directly with YOUR server, you can see and process significantly more data since you’re not relying on a third party (Google) sitting in the middle. Of course, with great power comes great responsibility. Setting up server-side tracking is more complex, and can cost more money, than simply plopping the Google tag on your website. The trade-off, though, is faster website load times and more complete user data. More data = better Google Ads performance = higher ROI 🤑  so your investment in server-side tracking could potentially pay for itself through improved ROAS. Did I pique your curiosity enough to learn more about server-side solutions? To better understand my current tracking setup, and what I'd need to do to get started with server-side tracking, I used Stape's Website Tracking Checker. You can try it out for free at https://lnkd.in/gdr3h-bT – This post is sponsored by Stape. All opinions are my own.

Partner Spotlight: Orange Trail This week, our Partner Spotlight shines on Orange Trail, a Bulgaria-based advertising solutions provider known for helping brands and agencies scale safely, smoothly, and without limits. Orange Trail provides reliable, compliance-driven advertising services that help brands and agencies launch and grow campaigns on Meta, Google, TikTok, and Snapchat with fewer risks. They offer pre-approved ad accounts, high spending limits, direct access to platform support teams, and strong compliance guidance. These services are built for businesses that need to operate in restricted niches or want to avoid frequent account blocks and other ad-platform issues. 👉 Visit their website: https://orangetrail.io/ 👉 Learn more on Stape: https://lnkd.in/dYkM-FhM We’re excited to partner with a team dedicated to helping advertisers grow fearlessly and compliantly. Explore the Stape Partner Program and join a network built for performance and innovation: https://stape.io/partner #PartnerSpotlight #StapePartner #OrangeTrail #AdCompliance #PerformanceMarketing

🔥 As Black Friday approaches, missing or inaccurate Begin Checkout and Purchase events can hold your Shopify store back right when it matters most. 🚀 These events are among the most valuable signals for measuring Shopify performance - yet ecommerce specialists consistently struggle to track them correctly. At Stape, we know how critical this data is. That’s why we built a solution that helps Shopify store owners and marketers properly track Begin Checkout and Purchase events without headaches. With our Shopify Conversion Tracking app, your store gets automatic generation of data layer events and a custom pixel setup that ensures your most important events fire correctly. During a recent webinar Q&A, our tracking expert Dan Murovtsev explained in detail how the app handles these events and ensures your data stays reliable, even during high-traffic periods like BFCM. 🎥 Watch the video to see how our app solves these tracking issues and keeps your Shopify analytics accurate when it matters most.

🚀 Stape Store levels up: more power for server-side tracking We’ve added several long-requested capabilities for Stape Store - our built-in database that allows you to write, read, sync, and manage data within the server GTM hosted on Stape. The update introduces collections, bulk editing, conditional search, and TTL for temporary files. Learn more about the updates 👉 https://lnkd.in/dFNAMf78 Explore Stape Store use cases 👉 https://lnkd.in/dNpY6s-Y Here are just a few ways you can use it: ◦ Firestore alternative – store customer data, purchase history, and more inside your server GTM container without leaving your Stape account. ◦ Duplicate transaction checker – easily prevent duplicate conversions in platforms like Google Ads for accurate metrics. ◦ Data enrichment – add extra context to webhooks and ensure your tracking events always include the full data set. ◦ Profit Over Ad Spend (POAS) tracking - store and retrieve profit data and use it instead of revenue when reporting conversions to Google Ads or Analytics. #Stape #ServerSideTracking #GTM #DataManagement #Analytics #ProductUpdate

✨ Introducing: Click ID Restorer power-up Safari is cutting click IDs like gclid and msclkid from URLs in Private mode. That means lost conversions. But with Click ID Restorer, you can bring them back! This power-up ensures your ads keep tracking correctly by restoring missing click IDs in your sGTM setup. Learn more: https://lnkd.in/dshxwZzc Why marketers love it: · Protects against data loss from Safari updates. · Keeps conversion attribution accurate. · Helps you measure campaigns without gaps. 👉 Try Click ID Restorer in your Stape container for free and prevent the loss of valuable data!

Wow, what an incredible day at MeasureCamp Delhi! 🇮🇳✨ It was Stape’s first-ever time in India, and we’re beyond excited about how amazing everything was! 🔗 Check out the recap: https://lnkd.in/dCnSfXCW Our team, Kiril Hapon and Dan Murovtsev, joined the event to share insights on: 📊 Benefits of Server-Side Tracking ⚙️ Shadow Requests: Transformations & Alternatives We met so many brilliant analytics minds and loved being part of this growing data community. 💛 Big thanks to all the volunteers and the MeasureCamp Delhi team for organizing such a fantastic unconference! SACHIN RATURI, Anuj Bansal, Abhishek Deswal, Swapnil J. , Neha Satyanarayana Jella, Urvashi Sharma #MeasureCamp #MeasureCampDelhi #unconference #digitalanalytics #serversidetracking #marketinganalytics #Stape