Analytics Summit

A huge shoutout to our Innovator Partner VWO for bringing top-tier expertise, energy, and inspiration to the Analytics Summit 2025! 💜✨ Your fireside chat 🔥 “Testing, Learning, Scaling: How AI Is Changing Experimentation” was one of the standout moments of the event. Thank you to Jan Marks and Tom Collins for sharing your insights on how teams can evolve from reporting to truly experimenting—using AI-driven testing, personalization, and optimization frameworks that create real impact. Beyond the session, your conversations and willingness to exchange ideas brought real value to every attendee. Thank you for your support and partnership 🤝. We’re grateful to have you as part of the Analytics Summit community 🙌 ! Follow VWO for more insights on how to optimize your web and app conversions: https://lnkd.in/eVeTH2WB #AS2025 #AnalyticsSummit #VWO #CRO #DXO #abtesting #DigitalOptimization #AIExperimentation #Innovation

A massive shoutout and heartfelt thank you to Stape for navigating the Analytics Summit 2025 with us in Hamburg on November 5! 💚 We were thrilled to have Stape, a leader in simplifying server-side GTM, join our incredible crowd of data and analytics lovers and digital innovators as a 🤝 Navigator partner. Stape's fully managed hosting platform demystifies server-side tagging, making it fast, efficient, and stress-free. It was fantastic seeing their team on-site, showcasing how their solution effortlessly handles complexity, allowing data professionals to focus on insights, not infrastructure. Your booth was a true highlight ⚡ —packed with great conversations and of course… those iconic hoodies everyone was trying to get 👕😉. More importantly, you helped our attendees see that server-side GTM doesn’t have to be complex. A special thank you 🙏 to Stape’s Denis Golubovskyi and Serhii Shkvarnytskyi! We hope to see you at the Summit next year. Follow Stape on LinkedIn: https://lnkd.in/eBhxwCyf #AnalyticsSummit #ServerSideGTM #DataDrivenMarketing #TRKKN #Stape #Hamburg #AnalyticsConference

What happens when one of Germany’s biggest e-commerce players ☕ puts agentic AI 🤖 at the core of its business strategy? Dominik Nowatschin (Sr. Data Scientist) & Jonas Warmuth (Sr. Data Scientist – GenAI) from Tchibo showed it to us live on stage at Analytics Summit 2025! With 75 years on the market, 20 years of online-shop innovation, 5.5 M unique users per month, and up to 100,000 products a year, Tchibo is a data powerhouse. And that scale demands a new level of intelligence. Dominik and Jonas shared how Tchibo launched its own AI revolution, building an AI-system-agnostic, fully agentic platform powered by Google Cloud, BigQuery, and agent-ready data models. From early RAG setups connected to a single data source to a multi-agent ecosystem with an orchestrator and specialized sub-agents, their keynote brought the architecture to life — including a live demo where their E-Commerce Intelligence Agent “talks” to its sub-agents in natural language. Yes, it’s as cool as it sounds. 😄 ✨ Their agents are creating real business value, contributing to smarter decision-making, operational efficiency, content curation, and AI-driven insights at scale. As an early adopter, Tchibo is now perfectly equipped for the next step – empowering every team to build their own AI agents — all part of their bold “Agent Masterplan.” Thank you, Dominik and Jonas, for taking us behind the scenes of your agentic AI innovation! Watch the full keynote to get a glimpse into the future of enterprise AI 👉 https://lnkd.in/eHNaW8vy.

Some moments deserve a replay. Here’s ours 🎥. A huge THANK YOU to our incredible Analytics Summit community. You make this event such a special place. We felt your passion, curiosity, and energy every minute of the day, and we couldn’t be happier to share it with you ❤️. ❤️ To our speakers: Aashi Saxena Alejandro Zielinsky Anssi Rusi Aurora Moreno Herrera Christin Smuda Cihan Aslanhan Conrad Mildenstrey Daniel Rohleder Dominik Nowatschin Eric Betz Fabian Möschter Franziska Eickhoff Gunnar Griese Ingo Börnert Juliana J. Jan Marks Jan Philipp Mölders Jonas Warmuth Julia F. Kost Katharina Simon Martin Madsen Mikhail Kleymenov Pamela Dekpo (Serr) Ronnie Rampersad Saskia Klinger Simo Ahava Timo Schulte Tom Collins WOW. Attendees were struggling to pick favorites because you all nailed it. The best part? The conversations that continued after the talks. That’s when real connections happen. 💙 To our partners: VWO: Thanks to Jan Marks, Lucía G. Helmfeldt & Subho Mukherjee for joining us onsite and on stage. You were a huge part of this year’s success. Stape: Serhii Shkvarnytskyi Denis Golubovskyi & Slava Shevchenko: So great having you with us (and yes, best hoodies 😄). Killepitsch: Definitely the reason behind a few hangovers, but finally a perfect brand match! 💚 To our hosts Eva Schweinefuss, El Kanagavel, Nekhoh Brown & Ronnie King: we couldn’t imagine the Summit stages without you! 💛 To the global Google team: thanks for joining the conversations. 💜 To our photo & video crew: Philipp Trochim, Paul Gunkel & Joshua Meeko you captured the magic perfectly. 🧡 To our Omnicom Media Group colleagues and clients: thanks for the continued trust and support. ❤️ And finally, to our own TRKKN team: you pull this off year after year. As some said: Proud to be a TRKKie. We couldn’t agree more. It was a blast. Enjoy the aftermovie. #AnalyticsSummit #AS2025 #AnalyticsCommunity #DigitalAnalytics #MarketingAnalytics #DataDriven #TechEvents #SummitRecap #ThankYou #TRKKN

Analytics Summit 2025 – where AI 🤖 took center stage and sparked ✨ every conversation! From inspiring keynotes to deep-dive sessions, the day was all about exploring how agentic and generative AI are transforming analytics, marketing, and business strategy. Ideas flowed, minds connected, and innovation was truly in the air at the Curio-Haus in Hamburg. A heartfelt thank-you to all participants, speakers, sponsors, partners, and everyone who made this incredible day possible – your energy and curiosity made the Analytics Summit 2025 one to remember! 💡🤝 #AnalyticsSummit #AI #AgenticAI #TRKKN #Analytics #Innovation

From packed stages and hands-on sessions to coffee-corner chats and unforgettable moments — this year’s Summit was all about connection, curiosity, and community 👇 #analyticssummit #analytics #data #AI #AIformarketing

What. A. Day. 💥 A huge thank-you to everyone who joined us — speakers, partners, sponsors, and our amazing attendees and community — for sharing your knowledge, asking the right questions, and bringing so much energy to every stage, coffee corner, and conversation. 💡 Now it’s time to put on the dancing shoes and celebrate together at our legendary Analytics Summit party. 🕺💃 📸 Here’s to the people who make data come alive — and to all the stories, insights, and moments we’ll be sharing in the next few days. Stay tuned for more Analytics Summit impressions in the next few days! 🚀 #AnalyticsSummit #TRKKN #Data #AI #Analytics #Community #MarTech #Innovation #ConferenceDay #DigitalMarketing #Teamwork #DataNerdsUnite

💡 Halfway through #AnalyticsSummit 2025 — and what an incredible first half! A huge thank you 🙏 to our amazing speakers for sharing their insights, energy, and expertise today: Friederike Thackwell, Google Dominik Nowatschin and Jonas Warmuth from Tchibo Martin Madsen, UNHCR, the UN Refugee Agency Anssi Rusi, Supermetrics Christin Smuda, Saskia Klinger, and Jan Philipp Mölders, E.ON The conversations, connections, and ideas coming out of this community are what make the Analytics Summit so special❣️ Let’s keep the momentum going — the day’s only halfway through! 🚀 #AnalyticsSummit #TRKKN #AI #GenAI #Analytics #Data #Innovation #MarTech #DigitalMarketing #Community #ConferenceDay

🎉 It’s official — the AnalyticsSummit 2025 is live! Hundreds of data-driven minds and 25+ expert speakers are gathering in Hamburg today to explore one big question: How do we get agentic AI right — and with its help make data truly drive business outcomes? Opening the stage, Max-Philipp Deitmer (TRKKN CEO EMEA) and Hannes Carl Meyer (TRKKN Managing Director Germany) welcomed our community with a clear message: 👉 The industry has shifted — from pure data and analytics to utilization of agentic AI. 👉 The business success is no longer about a single tool or department. To succeed, CIOs, CTOs, tech and data experts, and marketers must act together, strategy and collaboration first! 👉 Data and AI only create value when business strategy meets technology — and that’s exactly what’s happening at the Summit today. Today’s program brings together experts from Google, L'Oréal, Mercedes-Benz AG, UNHCR, the UN Refugee Agency, Lufthansa, E.ON, HelloFresh, Delivery Hero, Tchibo, DeFacto, and more, sharing how they connect AI, measurement, and innovation to real results. Plus, beyond the main stages: ☕ Espresso Exchanges — meetups for retail, e-commerce, tech & SaaS 👥 Executive Pioneers Roundtable — a first-of-its-kind session on AI strategy for decision-makers 💬 Ask Us Anything — live Q&A session with Juliana J. & Simo Ahava. Here’s to a day built on learning, curiosity, and community — powered by people who make data happen! #AnalyticsSummit #AgenticAI #Data #AI #GenAI #Analytics #Marketing #MarTech #Innovation #ConferenceDay #DigitalMarketing #Community

And that’s a wrap on #AnalyticsSummit Seminar Day 2025! 🎓 20+ TRKKN experts, dozens of participants, countless ideas, and one shared mission: make analytics understandable, actionable, and (dare we say) fun! This afternoon, our TRKKN experts led another round of inspiring deep dives — from audience insights to cloud management, data orchestration, and advanced tagging: 📊 Houda El Berdai & Petr Vaněk shared how to go beyond web analytics and attribution — showing how media effectiveness measurement can drive growth. 🎯 Balázs Gyöngyösi & Javier Begil demonstrated how to unlock audience strategy through advanced GA and marketing insights. ☁️ Sebastian Schneck & Alexandra Johansson guided participants from basics to best practices in managing Google Cloud effectively. 🧩 Benedikt Halser & Hovanes Avakian unleashed Dataform, helping participants master the art of data orchestration. 🚀 Igor Smirnov & Nikel Schubert elevated analytics with server-side GTM and Google Tag Gateway setups. 🔍 Michaela Kuhl & Thomas Hardieck closed the day by showing how to activate Google Analytics raw data in BigQuery (Part 2) — turning data into next-level insights. Thank you 🫶 to all participants, seminar trainers, and the amazing #AnalyticsSummit community for filling our HQ with curiosity, collaboration, and data-driven energy. Now it’s time to rest our minds — tomorrow, the big stage awaits! 🌙 #TRKKN #Analytics #Learning #Community #DataNerdsUnite #MarTech #Marketing #Google #AI #GenAI #GA4 #BigQuery #GoogleCloud #DataOrchestration #AnalyticsSummit2025