Orange Trail’s Post

Stop manually stacking interests. The game is officially over. Meta’s new Andromeda AI is not an update, it's a foundational rebuild of the ad retrieval engine, built on NVIDIA and MTIA chips, giving the system 10,000x more model capacity for personalization. The proof is in the numbers. Advertisers embracing this automation are seeing a massive +22% increase in ROAS. Here is the 3-step playbook to capture that growth: Creative is the New Targeting (Focus on the +7% Lift): Andromeda thrives on variety. It uses your creative assets to find the right person (achieving up to +8% ads quality improvement). Businesses using Meta’s GenAI tools (which created over 15 million ads last month alone) are seeing a direct +7% conversion lift. You must diversify your angles and refresh constantly. Go Broad or Go Home: Narrow targeting chokes the capacity of the AI. Broaden your audiences to give the system the freedom it needs to find that optimal customer segment. Prioritize Data Integrity: The only way to fuel this powerful engine is with clean, real-time data. Integrate your Conversions API immediately. Garbage in, garbage out, high-quality data is your last remaining competitive advantage. The AI handles the WHO and the WHEN. Your job is now solely focused on optimizing the WHAT (your creative). Adapt quickly. The difference between a struggling campaign and a +22% ROAS winner is your willingness to trust the machine. #MetaAds #AndromedaAI #DigitalMarketing #PerformanceMarketing #FutureOfAdvertising

2025 = The year AI takes over Meta Ads. 60% of advertisers aren’t ready. Are you? Meta Ads are evolving faster than most marketers can keep up. In 2025, AI won’t just optimize your campaigns it’ll rewrite how your ads are built, tested, and delivered. The new Meta AI tools are learning what performs before you even launch. Real-time adjustments, predictive targeting, and creative automation are now the norm. 💡 Here’s the twist: AI will handle the data, but YOU must master the emotion behind every ad. Because algorithms can’t replicate storytelling yet. The marketers who blend human creativity + AI precision will dominate Meta Ads in 2025. ⚙️ Stay ahead of the curve. Comment “META AI” and I’ll send you 3 ad prompts that work with Meta’s new AI tools. 📌 Save this post the future of advertising starts now. #MetaAds2025 #MetaAI #AIMarketing #DigitalMarketingTips #FacebookAds #MetaForBusiness #AIAdvertising #OnlineBusinessGrowth #AyeshaZaka #PerformanceMarketing

#Day12 Traditional ads are dying, not because people hate them, but because people don’t notice them anymore. Scroll, skip, swipe, attention is the new currency, and everyone’s broke. But AI is strangely changing the game. It’s not just targeting you. It’s understanding you. Tools like Gemini, Meta’s AI audiences, and real-time personalization engines can now sense mood, intent, and context. That means the future ad won’t interrupt your experience, it’ll blend with it. Instead of, “Buy this.” It’ll feel like, “This fits you.” When everything is personalized, nothing feels personal. The brands that win won’t just use AI to sell better. They’ll use it to understand more deeply. The next great campaign won’t be the one that goes viral. It’ll be the one that still feels human, even when it isn’t. #100DaysOfSmarterWork #AI #Advertising #Marketing #Media #Storytelling #FutureOfWork #Creativity

IAS has announced AI-driven Brand Safety and Suitability protection for Meta’s Threads feed. This expansion for Total Media Quality provides advertisers with content-level insights across Meta platforms globally, complementing our global coverage on Facebook and Instagram Feed and Reels. Now, brands can run campaigns with confidence by ensuring their media is appearing next to content aligned to their unique business goals. Learn more here: https://lnkd.in/eEBJ85wJ #Performance #AI #Advertising

Integral Ad Science X Meta bring comprehensive content-level insights across Threads (New!), Facebook, and Instagram GLOBALLY to deliver more relevant, precise outcomes for marketers!! 🚀 🚀

What is AI doing to creativity? It's starting to worry me. I read an article in Campaign today that said that “advertisers will only need to provide a product image or URL and a budget—Meta’s AI will then create complete ad campaigns, including visuals, copy, targeting, and platform selection." This feels like another nail in the coffin for creative. It’s wild how creative has become the afterthought of media. Brands spend months building audiences, refining propositions, optimising funnels and are now being expected to hand a single product image to an AI and say, “go on then, make it work.” The platforms are treating generative AI as a freebie. A little add-on to the media product. A bolt-on. But marketing was never an engineering puzzle. It’s a human problem with many solutions requiring empathy, understanding and curiosity. At Automated Creative, we’ve spent eight years obsessed with the idea of taking great human ideas, scaling them, and feeding back why they work. We’re not here to replace creativity with code. We’re here to amplify it. Creative is not a checkbox at the end of a media plan. It's the only thing that will make your audience feel anything positive about your brand. And that's your job, not the machines. #Creativity #AI #Marketing #AdTech #DigitalAdvertising #CreativeEffectiveness #Meta #Automation #GenerativeAI #BrandBuilding #Advertising #HumanCreativity #MarketingStrategy #CreativeAutomation #AutomatedCreative

Meta Ads Just Got Smarter and Marketers Should Pay Attention I’ve seen many algorithm updates over the years, but this one feels different. Meta is rebuilding how ads are delivered on Facebook and Instagram and it’s all powered by AI. Here’s what matters for us as marketers AI at the Core Meta’s new system doesn’t just show ads it predicts behavior. It knows who’s most likely to engage and convert, helping brands reach real prospects with real intent. Retrieval Reinvented The ad selection process now filters tens of millions of options to surface only the top few thousand that matter most. That means cleaner reach, better performance, and smarter spend no extra budget needed. Meet Meta Andromeda Built on NVIDIA’s Grace Hopper Superchip, this new AI engine improves: - Retrieval accuracy by 6% - Ad quality by 8% Add to that the power of Advantage+ and GenAI, and we’re talking about a system that can scale, test, and optimize faster than ever. Meta advertising is no longer about manual targeting it’s about intelligent automation. The marketers who lean in early will be the ones who lead next. #MetaAds #DigitalMarketing #AI #MarketingStrategy #FacebookAds #InstagramAds #GenAI #AdvantagePlus

AI is revolutionising ROAS optimisation, particularly across Meta, Google, and Microsoft Ads. Platforms like Madgicx and AdCreative.ai are helping brands increase returns by up to 74%, largely through automated creative rotation and fatigue detection. However, my perspective is this: while AI-generated creatives are effective for reducing fatigue and scaling campaigns, they often lack the emotional nuance that drives deep audience resonance. Without integrating authentic storytelling, there’s a risk of delivering high-performing, yet forgettable, ad campaigns. The key to future-proof ad strategy lies in combining AI efficiency with human creativity. Are we striking that balance well enough? #AIDigitalMarketing #CreativeAutomation #AdPerformance #MarketingStrategy #RaysDigital

Traditional AdTech strategies are becoming outdated. AI is a driving force, introducing everything from real-time personalization to conversational AI agents. What does this mean for businesses? We asked leaders from McGaw, Tredence Inc, and Mammoth Growth to share their perspectives on everything from attribution modeling to privacy-first targeting. Here’s their advice for staying ahead. #TWILIO

A name change? Not quite. Viamedia → Viamedia.ai is a line in the sand: ad tech's fragmentation finally met a focused opponent. For years, advertising has been a nightmare of scattered campaigns. Linear TV here. Connected TV there. Digital platforms everywhere else. Each channel demands separate tools, different data sets, and endless manual coordination. It's exhausting. Viamedia.ai just changed the game: • Unified dashboard controlling all advertising channels • AI-driven audience analysis with spending recommendations • 40% faster campaign deployment than legacy methods • Privacy-compliant targeting without relying on cookies The technical stack solves real problems. Parrot ADS handles ad insertion across linear and streaming. Geo-Graph enables local targeting without third-party cookies. LFID builds audience segments while maintaining privacy compliance. This isn't incremental improvement. It's the first platform integrating linear and digital data at scale. As a CS student fascinated by AI applications, this shows how machine learning tackles complex coordination problems in established industries. The LocalFactor acquisition demonstrates combining traditional market relationships with cutting-edge tech capabilities. Their roadmap through 2026 focuses on AI-powered analytics and automation. This evolution from local TV sales to comprehensive ad tech provider shows how AI transforms entire business models. The fragmentation problem that's plagued advertising for decades finally has a focused solution. Sometimes the best innovation isn't creating something new - it's unifying what already exists. #AdTech #ArtificialIntelligence #MachineLearning 𝐒𝐨𝐮𝐫𝐜𝐞: https://lnkd.in/g6wpJuZb