Medium Rare Content Agency

We’re obsessulated with the partnership between ‘Wicked: For Good’ and David Jones Amplify 🩷💚 Shoppers at David Jones Elizabeth Street and Bourke Street flagship stores will be treated to magical 3D window displays, while digital screens in stores nationally will feature ‘Wicked: For Good’ movie posters, artwork and trailers with category exclusivity always ensured. The partnership also includes high impact lightboxes and instore VM displays to lift everyone’s spirits and remind them that ‘Wicked’ is back. We were thrilled to facilitate the collaboration between Universal Pictures and Amplify, Australia’s only luxury retail media network. It’s a visual feast that shows how brands can connect with customers at multiple touchpoints to amplify their upcoming release, products or brand news. With a +65% surge in footfall at David Jones stores during December*, there’s no better time to explore Amplify. To learn more about David Jones Amplify non-endemic opportunities, reach out to Jeremy Hagnere. Mike Connaghan Nick Smith Paulette Parisi Jane Schofield Adriana Hooper James Holloman Melissa Polglase Nick Smithwick Riya Thakerar Alison Hearne Sally Keating EssenceMediacom Australia & New Zealand #retailmedia #Wicked #partnerships #ownedmedia *Compared to average footfall at David Jones stores nationwide, January-November.

“Every Stay is Better with Qantas Points” marks Medium Rare’s first major above-the-line creative campaign for Qantas Frequent Flyer and includes a 30-second national TVC and out-of-home placements in prominent sites across NSW, Victoria and Queensland. Led by Rare Creative, the agency’s in-house creative and campaign strategy team, the work brings to life the rewards of earning or using Qantas Points on more than 500,000 hotels worldwide – from epic city stays packed with points to the world’s greatest pools and beach breaks that come with a big splash of points. The film and stills, produced by our Creative Production team, were shot across locations in Tokyo, the Whitsundays and Tasmania – with the crew tackling weather challenges and tight timelines to beautifully capture a range of incredible stays, all bookable via Qantas Hotels. Mike Connaghan Nick Smith Paulette Parisi Chantelle Love Kirsten Galliott Mark Brandon Philippa Moffitt Molly McGarry Jessica Manson Lauren King Damian Bennett Petra Perry Erin Fryer Bridie Redfearn Chris Clohessy Jessica Freeman Annabelle Camer InterContinental Hotels & Resorts

“Stop treating content as a campaign extra and start building brand worlds people actively choose to enter… you won’t just earn attention — you’ll earn trust, loyalty and lasting impact.” In his latest op ed for AdNews Australia, our MD Nick Smith urges brands to build brand worlds full of content that is relevant, valuable, inspirational and entertaining — because people expect all four. “In our latest study, 81% of Australians say brand worlds give them confidence when making decisions. That’s the signal to invest,” Smith says. Read the full article here: https://lnkd.in/gTzCSkxT Hear more from Nick Smith and Mike Connaghan as they share the blueprint for building brand worlds at the Future of Brand Content webinar tomorrow. Join the webinar on Wednesday, 12 November at 2pm AEDT: https://lnkd.in/guTUm9hi

Join Mike Connaghan and Nick Smith as they dive into the key findings and learn how to turn the 3Cs into trust, preference and measurable results.

Our latest campaign for Kiehl’s ANZ, spotlighting the bestselling Clearly Corrective Dark Spot Solution. We’ve been working with Kiehl’s and the broader L'Oréal Australia & New Zealand Groupe for almost two years, creating a diverse range of content in addition to localising global assets. As Kiehl’s ANZ Senior Digital Brand Manager, Adriana Kritharides says: “One of the biggest challenges for global brands is balancing global consistency with local relevance. Partnering with a local agency allows us to bring the faces and personality of our market to life while staying true to our Kiehl’s NYC roots. The result is a campaign that I am so proud of and proof that local insight can elevate global heritage.” Medium Rare Managing Director, Nick Smith, explains: “Consumers now expect brands to show up with content that’s multi-dimensional, entertaining, human, useful, consistent, and value-adding to their day. Our new Future of Brand Content research shows that branded content needs to have cut-through, clarity and enhance the customer experience–something we’ve built Medium Rare on.” Chantelle Love Tania Turner Lauren King Georgia Bell #contentmarketing #brandedcontent #marketing

Brand content is no longer the supporting act. It's becoming the engine of customer growth, loyalty and conversion. Learn more in our exclusive webinar on the Future of Brand Content as News Corp Australia Managing Director, Commercial Content, Mike Connaghan and Medium Rare Content Agency Managing Director, Nick Smith explore the full research findings. Discover how to turn clarity, cut-through and customer experience into trust, preference and measurable results. Register here: https://lnkd.in/guTUm9hi  📆 Wednesday, 12 November ⏰ 2-3pm AEDT Read more: https://lnkd.in/g97tD8S9 #contentmarketing #brandedcontent #brandbuilding #contentstrategy #marketingtrends Teagan Barr Jane Schofield Sarah Bush Paulette Parisi STRAT7 Crowd DNA Suddenly Storyation

Introducing The Future of Brand Content. Our new research identifying brand content as the key to delivering cut-through, clarity and customer experience – three critical pillars for driving brand success in the year ahead. Conducted in partnership with STRAT7 Crowd DNA, The Future of Brand Content research shows that more than half of Australian consumers now engage with brand content daily, an 11% increase since 2021. Key learnings: ▪️60% say brand content plays an important role in their final purchase decision ▪️ 72% have been motivated to make a purchase after engaging with brand content ▪️77% say it has prevented them from needing customer service support News Corp Australia Managing Director, Commercial Content, Mike Connaghan explains: “Brand content has evolved beyond helping consumers in the brand consideration phase, and now helps drive awareness, conversion, connection and community. Medium Rare Content Agency Managing Director, Nick Smith says: “Consumers now expect brands to show up with content that’s multi-dimensional, entertaining, human, useful, consistent, and value-adding to their day. This research shows how brands can use content to deliver real business results.” Join Mike Connaghan and Nick Smith for an exclusive webinar on Wednesday 12 November to explore the full research findings. Register here: https://lnkd.in/guTUm9hi Read more: https://lnkd.in/gJfebmAT #contentmarketing #brandedcontent #brandbuilding #contentstrategy #marketingtrends Teagan Barr Jane Schofield Sarah Bush Paulette Parisi Suddenly Storyation

We love seeing our clients join forces. David Jones just launched its new loyalty program David Jones Rewards with Qantas Frequent Flyer, and it’s a partnership that delivers meaningful value to customers and brands alike. Customers can earn Rewards Points or Qantas Points when they shop at David Jones, choosing how they are rewarded. Brands looking to target David Jones Rewards members or reach millions of shoppers in a purchase mindset within affluent segments can do so via David Jones Amplify – Australia’s only luxury retail media network. As the non-endemic sales partner for Amplify, we’ve helped brands like BINGE, Viking, Four Pillars Gin, Elements of Byron, Destination Canada,Insight Vacations, JLR Australia and Stan. harness the power of David Jones’ reach, influence and impact delivering results, like no other: ◼️ 3M+ highly engaged EDM subscribers ◼️ 45% EDM open rate* (above industry average) ◼️ 9% CTR for competitions* ◼️ 55M+ store visits annually across 40 locations ◼️ 25% SOV on digital screen network (one non-endemic advertiser per digital screen loop: 15 seconds on screen every minute) ◼️ Experiential hotspots, 3D windows and large-format print opportunities ◼️ Store-level targeting based on audience profiles, and measurement capabilities *Based on non-endemic brand campaigns David Jones’ new rewards program will power the future growth of Amplify, driving deeper engagement with enhanced targeting. To explore non-endemic partnership opportunities, get in touch with Jeremy Hagnere: https://lnkd.in/g_U-WxtF   Mike Connaghan Nick Smith Paulette Parisi Jane Schofield Adriana Hooper James Holloman Melissa Polglase Nick Smithwick #loyalty #DavidJonesRewards #retailmedia #qantas

12 nominations, nine categories, one very happy agency! We’re thrilled to share that Medium Rare Content Agency has been shortlisted for 12 International Content Marketing Awards for our work with Commonwealth Bank, Coles Group, Flybuys, Chartered Accountants Australia and New Zealand, Australian Institute of Company Directors, Greenstone Financial Services, Destination Canada and Officeworks. The International Content Marketing Awards, presented by The Content Marketing Association, set the gold standard for our industry; recognising exceptional campaigns, brilliant teams and the passion that drives content marketing forward. We’re incredibly proud of our teams and grateful for the recognition on an international level. Best B2C Content Campaign ▪️ Brighter, CommBank ▪️ Christmas 2024, Coles ▪️ Go Full Flybuys, Flybuys Best Financial Content ▪️ Brighter Futures: Redefining Financial Storytelling to Empower Australians, CommBank Best Membership ▪️ Acuity Magazine, Chartered Accountants Australia and New Zealand ▪️ Company Director, Australian Institute of Company Directors Best Travel ▪️ Qantas Magazine and Travel Insider - Redefining an Icon Best Branded Podcast ▪️ Life's Booming, Australian Seniors Best Partnership ▪️ Qantas Travel Insider x Destination Canada Best Content Hub ▪️ Noteworthy Digital Content Hub, Officeworks Best Content Team ▪️ Brighter Content team at Medium Rare Best Use of Monetised Content ▪️ Qantas Travel Insider Super-boosting Partnerships Mike Connaghan Nick Smith Teagan Barr Kirsten Galliott Claire Bradley Gemma Sutherland Paulette Parisi Tony Trovato News Corp Australia #ICMA25 #ContentMarketing #Awards

🏆 Bunnings magazine has won the Home Improvement category at the 2025 Real Media Awards, and we couldn’t be more thrilled. The Real Media Awards, presented by the Visual Media Association, recognise creative excellence and effectiveness in retail marketing, publishing and design across Australia. This is the second year in a row that Bunnings magazine has won an award – a huge testament to the quality and utility of the magazine. There to collect the award were our Bunnings client partners, Leanne Hunniford and Carla Jurdana, along with Medium Rare’s Monica Melki. This is truly a team achievement, so we’d like to congratulate the entire Bunnings team and our Bunnings team at Medium Rare. We love creating this magazine and are delighted that it continues to be celebrated by both readers and the industry as best-in-class content that’s relevant, helpful and meaningful. Mike Connaghan Nick Smith Teagan Barr Gemma Sutherland Lisa Green Bridie Mahoney News Corp Australia #contentmarketing #bunnings #awards #agency