“Stop treating content as a campaign extra and start building brand worlds people actively choose to enter… you won’t just earn attention — you’ll earn trust, loyalty and lasting impact.” In his latest op ed for AdNews Australia, our MD Nick Smith urges brands to build brand worlds full of content that is relevant, valuable, inspirational and entertaining — because people expect all four. “In our latest study, 81% of Australians say brand worlds give them confidence when making decisions. That’s the signal to invest,” Smith says. Read the full article here: https://lnkd.in/gTzCSkxT Hear more from Nick Smith and Mike Connaghan as they share the blueprint for building brand worlds at the Future of Brand Content webinar tomorrow. Join the webinar on Wednesday, 12 November at 2pm AEDT: https://lnkd.in/guTUm9hi
Freelance Writer, Copywriter & Content Strategist ✏️ Specialising in travel & hospitality, arts, music, and technology. Creating content solutions that engage, elevate, and convert.
1w"Don’t shout louder — show up where it matters". Oh, how this makes my little content heart sing! A great piece & excellent insights. 👏