Coles Liquor

We’re proud to have worked with Coles 360 and Asahi Beverages on the VB Laws of Cricket campaign. This fully integrated campaign went beyond in-store POS to deliver a true through-the-line experience, including an appearance from VB’s cricket ambassador Merv Hughes to promote the Laws of Cricket pack, available only at Liquorland! It’s a great example of how strong collaboration between Coles 360, VB, and Liquorland can bring an idea to life across every touchpoint, creating in-store theatre and inspiration for our customers. A huge thanks to everyone involved 👏 #ColesLiquor #Liquorland #Coles360 #RetailMedia   Mia Horner | Alysha Rody | Nick McArdle | Brylie Dauparas | Michael Sharlassian | Ankita Mehta | Isabella Buffon | Glenn Davies | Stephanie Keenan | Tegan Carling | Renee Zumbo

As part of International Men’s Day, this week we hosted a “Walk and Talk” with our SSC team members and state team members to shine a light on mental health and wellbeing across the drinks industry. Strong teams and thriving workplaces are built on wellbeing. International Men’s Day is an opportunity to encourage connection and remind us that looking after ourselves and each other isn’t optional, it’s essential. Across our industry, the pace and demands of work can be challenging. That’s why creating space for reflection and action matters. Small steps, like checking in with a colleague, sharing a conversation, or taking time to move - can make a big difference. Chief Executive Liquor, Claire Lauber shared some poignant words with us, "Mental health matters for everyone. Alongside the The Drinks Association, we’re helping to break stigma and foster a culture where wellbeing is prioritised together. Connection and conversation are powerful tools and together, we can make them part of everyday life." Today is about honouring the men in our lives, our fathers, partners, sons, friends, and colleagues - recognising the incredible impact they have on our families, workplaces, and communities. But it’s also about building a future where mental health is supported for all. #ColesLiquor #Liquorland #InternationalMensDay Claire Lauber | Steve Hugginson GAICD | Mia Horner | Brylie Dauparas | James Kelly | Josh Norton | Georgia Lennon | Stephanie Shedden | Kylie Le Lievre | Rachel Wormald

Last month, we were proud to support Love Letter to My Closet, an inspiring Fitted for Work event celebrating the deep, personal connections we share with the clothes that accompany us through life ✨ Guests were treated to a heartfelt evening hosted by Jo Stanley, where Sandra Cinar, Rebecca Brewin, and Julie Goodwin shared moving love letters to their wardrobes - stories that beautifully reminded us just how intertwined clothing and confidence can be. Our exclusive wine range Libertas supported the evening, with every bottle sold donating $0.50 to Fitted for Work helping women experiencing disadvantage become work-ready, secure meaningful employment, and thrive in their careers. Our General Manager of Customer Loyalty, Mia Horner, presenting the wines, shared: “Inspired by the Roman goddess of freedom, Libertas is more than just a range of wines. We are proud to partner with Fitted for Work through the power of a purpose-driven brand that supports women every day. Crafted by an all-female team, we could not be prouder of this collaboration, enabling every woman to have the chance to succeed”. A huge thank you to everyone who joined us in celebrating this powerful event, a reminder that what we wear tells a story of resilience, confidence, and empowerment. You can find the Libertas wine range at Liquorland online and instore nationwide with Prosecco, Sauvignon Blanc, Rosé, Pinot Noir and Limoncello Spritz across the range 🥂 #ColesLiquor #Liquorland #Libertas #WomenSupportingWomen #Empowerment #PurposeDriven Claire Lauber | Mia Horner | Brylie Dauparas | Jenny Tracey | Peter Baker

To mark our third year as the Official Gold Partner of Cricket Australia, we’re proud to unveil Liquorland’s latest campaign: “Score More This Summer”, featuring none other than Pat Cummins, captain of the Australian Men’s National Cricket Team 🏏 Our new ad celebrates the spirit of summer and gives cricket fans even more to cheer about. Much-loved Pat Cummins may be good on the field; however, he may not be good at everything. We celebrate his dedication even when nothing really goes his way. After multiple attempts at victory, we find Pat where he’d rather be this summer; in the backyard amongst friends, having a hit of cricket, drinks sorted thanks to Liquorland. Look out for the campaign live instore & online today and airing on Channel 7 and 7Plus in time for the Ashes later this month. A huge thank you to Bashful and Smith St. for bringing this campaign to life. #ColesLiquor #Liquorland #SummerOfCricket Claire Lauber | Mia Horner | Brylie Dauparas | Renee Zumbo | Cricket Australia | Mountain Culture Beer Co

Last night, the 2025 Retail Drinks Australia Industry Awards brought together over 350 industry leaders to celebrate excellence across Australia’s retail liquor sector.   We’re proud to announce two incredible wins for Liquorland: 🏆 Large Format Liquor Store of the Year – Liquorland Warehouse Hindmarsh, SA 🏆 Liquor Store Manager of the Year – Steve Connors, Liquorland Warehouse Balwyn, VIC   Steve Hugginson GAICD, General Manager Operations & Supply Chain, said: “We’re incredibly proud to see Liquorland recognised at the 2025 Retail Drinks Industry Awards, with Liquorland Warehouse Hindmarsh named Large Format Liquor Store of the Year led by Andrew Filipou and Steve Connors from Liquorland Warehouse Balwyn awarded Liquor Store Manager of the Year. These honours reflect the passion, dedication, and excellence our teams bring to every customer interaction. Congratulations to Steve, Andrew and the Hindmarsh team, your commitment to raising the bar is truly inspiring.”   #ColesLiquor #Liquorland #RetailDrinksAustralia #RetailDrinksIndustryAwards Claire Lauber | Steve Hugginson GAICD | Jon Haggett | Nick Smith | Emma Chetcuti | Andrew Filipou | Tim Oehm | Brenton Fitzsimons | Nick Staikos | Steve Connors

Introducing #Liquorland On Tour: our very own double-decker bus turned bar, bringing the drinks to Australians this summer ☀️ The #Liquorland On Tour pop-up series celebrates the biggest transformation in Coles Liquor’s history, with 160 stores across the country converting to Liquorland Warehouse and Liquorland Cellars, all set to be completed by Christmas. Launching in the Sunshine State today, we will be making our way down through New South Wales to Victoria just in time to pull up stumps at the Boxing Day Test at the iconic MCG 🏏 Our On Tour bar menu features a curated selection of refreshing Chateau Marmalade Australian wines and White Claw seltzers, paired perfectly with complementary grazing boxes by Coles. Our first stops in QLD: 📍 Maroochydore – Oct 30 📍 Kenmore – Oct 31 📍 Capalaba – Nov 1 📍 Browns Plains – Nov 2 Stay tuned at @LiquorlandAU on Instagram for the full schedule of tour stops and to keep up to date with the journey. #LiquorlandOnTour #Liquorland #LifeatColesLiquor #TeamColesLiquor #FMCG #Drinks #ExperientialMarketing 

We’re proud to share that Loch Lomond Group 18-Year-Old Single Malt Scotch Whisky, part of our exclusive #Liquorland range since 2017, has been named Best Whisky Under 20 Years at the International Wine & Spirit Competition (IWSC) 🌟 Crafted using two unique types of stills, Swan Neck and Straight Neck - this innovative approach delivers incredible depth and character. Matured in three types of American Oak casks, Loch Lomond Group 18-Year-Old is a true showcase of innovation and timeless quality. Grace Knox, Lead Sourcing Manager – Beer, Spirits, RTD, Cider and Non-Liquor, shared, “This latest trophy is a testament to the exceptional quality and dedication from the Loch Lomond Group team. The 18YO showcases the distillery’s unique craftsmanship. This is a perfect balance of baked apple, rich toffee, and gentle smoke. Absolutely delicious.” This win follows other major accolades, including Whisky of the Year 2024 by The Whisky Exchange and IWSC Distillery of the Year. Find it now at #Liquorland #LifeatColesLiquor #TeamColesLiquor #Liquorland #LochLomondWhiskies #IWSC2025 Claire Lauber | Jon Haggett | Mia Horner | Tim Rice | Brylie Dauparas | Grace Knox | Stephanie Theodore | James Vercoe | Madi Hickey | Jamie Bolton | Jagmit Kaur

Yesterday, we celebrated the festive season with a sneak peek of what Coles Group and #Liquorland have to offer our Customers over Christmas. Our Media Preview Lunch was a showcase of how great food and great drinks come together to create the real magic of Christmas ✨ This year’s #Liquorland Christmas range captures that same spirit - approachable, delicious, and made to elevate all your festive moments. Whether it’s a refreshing Libertas Limoncello Spritz to kick off celebrations, a bottle of Brilla Prosecco to share, or a fruit-forward Pinot Noir like Land of Giants to pair with your Christmas ham, our drinks have been handpicked to make entertaining both easy, affordable and exceptional. And for those looking for the perfect gift, our curated range of gifting options, including festive cocktail sets makes it simple to give the gift of celebration this Christmas. As part of Coles Group, we’re proud to celebrate how food and drink connect us, bringing family and friends together around the table to share stories, laughter, and the joy of the season. Because at Coles Liquor, we know that the spirit of Christmas truly comes alive when great food and drink come together 🥂 A big thank you to Carmel Horvath, and our incredible Events and Media Teams for delivering a fantastic event. #LifeatColesLiquor #TeamColesLiquor #Liquorland Claire Lauber | Mia Horner | Carmel Horvath | Brylie Dauparas | Tia Stanley | Iman Osman | Jessica Tancred | Zoë Harbison | Alyce Hanney (nee Grams) | Mariko Nissen | Jenny Tracey | Grace Knox | James Vercoe

Meet one of our 2025 Coles Liquor Graduates, Euan McTaggart ✨ Euan joined the Coles Group Graduate Program to broaden his skills, gain experience across different parts of the business, and be part of a fast-paced, close-knit liquor team. Euan is currently in his second rotation in the Supply Chain team, where he: 🚚 Manages all Direct To Store (DTS) orders, engaging with suppliers to keep stock moving quickly and efficiently. 📦 Prepares to take on his own supply planner portfolio, working with larger suppliers and managing stock from DCs to stores. 🤝 Collaborates with internal teams and suppliers to ensure smooth day-to-day operations. Previously, Euan rotated through Network Optimisation, supporting the launch of new stores from approval to opening and working with stakeholders across finance, property, construction, design and licensing. Outside of work, Euan enjoys weekend runs and watching the footy. Looking ahead, he’s excited to keep developing his skills, explore a commercial rotation, and see how far he can grow his career at Coles Group. To learn more about our careers through the graduate program, visit https://lnkd.in/gBKsZBS4 🌟 #LifeatColesLiquor #TeamColesLiquor #GraduateProgram

Today we marked a major milestone with the unveiling of our 100th #SimplyLiquorland store, #Liquorland Warehouse Ashburton 🍾 This achievement reflects the incredible momentum behind our store transformation journey, bringing together the best of our brands under the #Liquorland name. Each conversion has been a step forward in delivering elevated customer experiences, refreshed store designs, and a renewed commitment to serving our communities. We’re proud to unveil a refreshed range for #Liquorland Warehouse Ashburton that reflects what our customers love most, featuring over 500 new wines, a growing selection of craft beers with a strong focus on domestic and independent breweries, alongside premium spirits and innovative RTDs. This milestone store showcases the best of our evolving offer, tailored for every taste and occasion. This launch stands as a proud symbol of this progress, our 100th #SimplyLiquorland conversion and a testament to the scale and success of the journey so far. From planning to opening day, it showcased the dedication of our store teams, renewal crews, and construction partners who brought this vision to life. #LifeatColesLiquor #TeamColesLiquor #SimplyLiquorland Claire Lauber | Simon Atkinson | Jon Haggett | Mia Horner | Steve Hugginson GAICD | Tim Oehm | Melinda Hodges | Brenton Fitzsimons | Travis McNamara | Ashleigh Janke | Matthew Cavicchiolo | Tony Bejjani | Eugene O'Connell | Gavin Wilson | Nusha Gurusinghe | Alex Apostolopoulos