Bega Group

At Bega Group, our people are at the heart of everything we do. Recently, we celebrated outstanding Team Members at our annual CEO Awards, who truly live our values and make a lasting impact on our business. We also celebrated significant service milestones – acknowledging the dedication of those who have shaped Bega Group, over many years. This year, we celebrated in Melbourne with two days of connection, collaboration, and recognition. Team Members built meaningful connections over fun team building activities, and enjoyed a memorable awards evening at the State Library, where our Leaders proudly honoured their passion and commitment. Congratulations to all our award recipients – your dedication makes a real difference! 

"1 in 3 households experienced food insecurity in the past 12 months," Foodbank Hunger Report 2025. That’s almost 3.5 million households throughout Australia who have experienced food insecurity in the past 12 months. Put simply, millions of families, children, individuals, students, pensioners; people in our very own communities, continue to face the distressing question of what, if anything, they can put on the dinner table. Bega Group are proud to partner with Foodbank Australia, who works with 3,649 schools and 2,966 charities to ensure no one goes without.

In its 100th year, Western Australia's favourite flavoured milk brand is bringing the muscle. Masters, Aussies owned, Western Australian made and loved, is flexing with the launch of its new Protein flavoured milk range. * 36g of protein per 600ml carton – the highest protein content in the WA impulse beverage market * No added sugar * 5 Health Star rating * Available in Chocolate Protein 600ml, Iced Coffee Protein 600ml and Chocolate Protein 2L It’s functional, it’s fun and it’s now on shelves across Western Australia.

Since launching in April this year, Aussies have snapped up nearly 5 million Dairy Farmers Protein Smoothies. And now, we’re adding two new flavours to the mix. Introducing Dairy Farmers Protein Smoothies in Vanilla and Mango – designed to fuel your summer and elevate your everyday. With 30g protein, plus prebiotics, electrolytes and no added sugar, they’re the refreshing and nutritious boost your routine’s been craving. Find them now at major retailers nationwide. 

Dare Iced Coffee’s latest drop is pink, punchy and packed with caffeine. Say hello to the limited-edition Strawberry Mocha Latte. With 200mg of caffeine and just 120 calories, Dare’s Strawberry Mocha Latte is a refreshing twist on your favourite iced coffee, blending rich chocolate notes with a burst of fruity strawberry flavour. Now available in Convenience and Independent Grocery stores across the country – but once they’re gone, they’re gone.

"We're Wiggly Little Vegemites!"   Last week, VEGEMITE turned the big 1-0-2 and we threw a birthday party the only way we know how - with plenty of Aussie spirit and a little help from our colourful mates, The Wiggles! Together, we gave our iconic jingle “Happy Little Vegemites” a Wiggly remix, complete with a brand-new second verse that’s all about energy and vitality. To kick things off, we popped up at Sydney’s Luna Park for a surprise concert for families along with a boppy and fun music video that aired across all major news outlets. A huge thank you to everyone who joined the celebration. Keep your eyes peeled for more Wiggly moments as part of our Makes ’em Mitey campaign, shining a spotlight on the B vitamins that help fuel Aussie families every single day.

This week, we celebrated National Nutrition Week, where food is celebrated for its role in connecting and nourishing people. At Bega Group, our purpose is to; ‘Create great food, For a better future’, so we can keep nourishing generations to come. Through a fun interactive nutrition quiz, we celebrated over a delicious lunch at our Docklands Office. Our nutrition team highlighted the important role our products play in supporting our health, as well as celebrating staff for participating. We are proud to have an in-house nutrition team, whose expertise helps us deliver on producing high-quality and nutritious products for our consumers. 

Bega Peanut Butter Meets the 'Peanut Butter Beast'!   Get ready for a nutty adventure! Bega Peanut Butter has teamed up with legendary kids' author Andy Griffiths to help launch 'You & Me and the Peanut Butter Beast' and it’s as wholesome and fun as it sounds.    To celebrate, we’ve released two unique limited-edition jars as part of our Bega Peanut Butter No Added Sugar or Salt range, featuring original illustrations by Bill Hope and characters straight from the story. The perfect addition for breakfast time, lunchboxes, an afternoon snack or wherever your imagination takes you!   The limited-edition jars are now available in major supermarkets across the country… but only while stocks last. So, grab one before the 'Beast' eats them all!

Two weeks on and we’re still thinking about those delicious Whipped Cookie Swirls from Cobb Lane Bakery! To support our Whipped Cloud Café, we surveyed young Aussies aged 18-44 and found that they are embracing ‘feel-good’ experiences and chasing joy across every corner of culture. 90% also told us that preparing or enjoying food brings comfort and creativity to their day, with peanut butter one of the nation’s most nostalgic, feel-good staples. Shout out to Vibrant Insights who conducted the fun research for us and here’s a snapshot of how we brought this to life at Fed Square. 🎥

As Aussies embrace the slower pace and simple pleasures of staying in, Dairy Farmers Thick & Creamy is joining the movement.     New research, commissioned by Dairy Farmers, reveals a cultural shift among young Australians, with two in three choosing to stay in and relax most weekends. Friday nights are no longer about heading out – they're about winding down, streaming your favourite shows and indulging in comfort foods. Introducing Murray River Salted Caramel and Chocolate Flakes – two rich, indulgent creations crafted to satisfy late-day sweet cravings and elevate the PM treat moment.  Now available in supermarkets nationwide.