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Why UX?
This document discusses the importance of user experience (UX) design. It defines UX as the overall perception and interaction a user has with a product, service, or company. Good UX leads to positive user experiences, increased conversions and sales, less abandoned products/services, and happier users and teams. Investing in UX can help avoid disasters when using complex systems and solve problems through innovation. The document encourages readers to see their work through a UX lens and help others appreciate the value of user experience design.
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Why UX?
- 1. WHY UX? Iván AlarcónMelania González
- 2. UX is notonly UI
- 3. Let’s give thisto the designer so that she can fix the UX
- 4. Let’s give thisto the designer so that she can fix the UX
- 6. IoT(Inter net ofThings)
- 11. UX is notonly the wireframes
- 13. UX is notonly Usability
- 14. I need anattractive and modern website that uses all the content from our previous site, with social media widgets, SEO-optimized and responsive. I also want my logo to be bigger. Oh! and it must be intuitive and user friendly. Oh God... WTF!
- 16.
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- 19. The overall perceptionand comprehensive interaction an individual has with a company, service or product.A positive user experience is an end-user’s successful and streamlined completion of a desired task. KELLY GOTO
- 20. Every aspect ofthe user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction. USER EXPERIENCE PROFESSIONALS ASSOCIATION
- 21. THINKING OFTHE USER EXPERIENCEMEANS RETHINKING OUR WORKFLOWS
- 22. EXPERIENCES ARE DESIGNED •Good design is complicated and it takes time • UX is an emergent field but it is also a buzzword • It’s not enough to add the letters “UX” before a designer’s title to get a UX Designer
- 26. BUT I AM_______.
- 38. “Saying a websiteis 'usable' is like saying dinner was 'edible'. -Jared Spool
- 39. BEYOND USABILTY • Cross-channel •Complex systems • Content • Emotion • Innovation
- 40. THE $300 MILLONBUTTON • Bottleneck in Amazon’s selling process • Nobody wanted to “Register” to buy • Replacing the button “Register” for “Continue” and adding a message solved this problem • Sales went up by 45%
- 47. RETURN ON INVESTMENT •More conversions • Less users abandoning our products / services • Less expense on call centers and tech support • Less expense on trainings
- 48. HAPPY USERS • Goodperception and higher adoption of our products / services • Less chance of our products / services getting attacked • More fidelity • More virality
- 49. HAPPYTEAMS • Developers use50% of their time developing unnecessary features and functionality • Solving an error after the development phase is 100 times more expensive than solving it before • “Patching” a product can be difficult and demoralizing • Good UX helps other people to notice the developers’ hard work
- 50. AVOIDING DISASTERS • Moneytranfers • Control panel in a nuclear plant • An airplane cockpit • Information to solve health problems
- 52.
- 53. WHAT CAN WEDO? • Explore different ideas and validate your assumptions • Use the collective intelligence in your teams • Less documentation, more dialog • Iterate, iterate, iterate • Measure your results • Learn more!
- 54. BEFOREYOU LEAVE... • Tryto use your “UXer glasses” to see your daily work differently • Help others appreciate the value in User Experience Design • Let’s start now!
- 56. THANKS! Iván Alarcón MelaniaGonzález