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Where to find better ideas? +10 categories to explore with examples
This document provides tips for finding creative ideas as a team. It suggests getting inspiration from problems users face, observing how people workaround frustrations, exploring your company's existing unused assets, tracking trends, researching history and old ideas, observing extreme users, and browsing sources randomly for Eureka moments. The overall message is that being open to diverse sources of information can trigger novel ideas.
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Introduction to idea generation methods and tips for the team to enhance creativity.
Focus on identifying user problems through observation, Q&A forums, keyword monitoring, and guides.
Utilizing existing company assets for new ideas and revenue through sharing, alternative uses, and creation.
Importance of spotting consumer behavior trends and utilizing tools to analyze market changes.
Exploring old ideas that failed and understanding why they can succeed today by adapting them.
Utilizing emerging technologies to brainstorm innovative ideas beyond conventional uses and applications.
Gaining insights from other industries and exploring ideas by applying concepts in different contexts.
Learning from resource-limited contexts and how these innovations can inspire solutions in developed markets.
Exploring investor behaviors and resources for tracking venture capital trends and insights.Using science fiction as inspiration for innovative product ideas examining future possibilities.
Understanding the needs of extreme users to drive innovation and refine existing offerings.
Collecting random ideas and inspirations through various online platforms to spark creativity.
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Where to find better ideas? +10 categories to explore with examples
- 1. IDEA HUNTING Tips foryour team to find more crea;ve ideas. boardofinnova;on.com Photo: flickr cc usfws_pacificsw
- 2. Tech IN THIS DECK TrendsYourassets History Other industries Reverse Innova;on VCs Science Fic;on Problems Extreme users Random Prepare your team for an idea;on session. An overview with prac8cal 8ps that literally everyone can use. Get inspira;on from
- 3. Problems How & whereto find problems of users, clients,…
- 4. Observe how peoplecreate workarounds to fix (small) frustra8ons, or temporary solu8ons,… It could indicate there is a bigger problem to solve! example: airport context, not losing things. “people take pics of their own car, in large parkings to help them retrieve their car a7er 2 weeks.”
- 5. example: airport context,not losing things. “The shoes of this girl make a sound at every step to help her parents not lose her in the crowd.” example: airport context, not losing things. “Do you no?ce how people are struggling with the same black suitcases? How to fix this?” Look around you, every day you can easily spot +10 problems that need a beTer solu;on.
- 6. People discuss ‘problems’on specialized Q/A plaZorms. Browse to find similar pains that beg for a solu8on. example: “How to + Invoicing” on quora.com example: “/r/invoicing” on Reddit.com
- 7. Track what peoplesearch for via Keyword monitor services e.g. hTp://keywordtool.io Filter on ‘Youtube’. Many use this plaQorm to find video guides on how to solve specific problems.
- 8. Browse ‘guides’ websiteson how to fix & repair products. e.g. instructables.com e.g. ifixit.com
- 9. Need more structurein your innova;on process? just reach out to us via hello@boardofinnova8on.com or boardofinnova8on.com
- 10. Your Assets Explore howyou could re-use your exis8ng assets, but in a different context.
- 11. 3 op;ons Howyour own assets of your company can lead to new ideas & revenue streams: Sharing Alt Use Create
- 12. The most obvious,but least exci;ng way: Make some of your own resources/assets available to others + ask for rent or other reward. example: construc@on industry Via plaForms like anyquip.com companies can rent out their assets that are idle or unused. Sharing Alt Use Create
- 13. Find an alterna;veuse: Let others access your assets for a different purpose. example: Logis@cs & Pharma Leverage the global distribu?on network of Coca-Cola to distribute live-saving medicine to the most rural areas. Coca-cola is everywhere! Sharing Alt Use Create
- 14. example: Logis@cs The USPostal office has equipped some of their trucks with cameras & sensors to monitor noise levels, pavement,… to offer to the local city. example: Smart city Some ci?es re-use their ‘trash cans’ to monitor crowd density by integra?on of wifi sensors to track smartphones nearby.
- 15. Most difficult op;on: Useyour exis8ng assets (+ new assets) to create something new that could be valorized. Sharing Alt Use Create example: Byproducts from Cereal An easy starter is to focus on “waste” that your assets already create. An addi?onal process step could make your “waste” valuable to others.
- 16. Trends Spot changes inconsumer behaviour & society in general that could impact your industry.
- 17. It’s not yourgoal to predict the future. Just use Trends & Forecasts to ask beTer “what if” ques;ons: Time example: “What if consumers only trust companies that are fully transparent about their supply chain?”
- 18. Example tool (basicinsights) trends.google.com/trends/explore Example: Rising interest for “parental leave” in Germany
- 19. Explore industry specificTrends (sites & reports) Finance: Travel: Pharma/medical: Telco: Automo8ve: Food: airlinetrends.com bankinnova8on.net trendhunter.com/food automo8vemegatrends.com … medicalfuturist.com telecomstechnews.com
- 20. History You don’t needto re-invent everything. Old ideas, in a new context can trigger new opportuni8es!
- 21. Old ideas? Askyourself, why didn’t it work at that 8me? What can we do be`er today? 1967 2017
- 22. Browse old (failed)patents on patents.google.com Some8mes a patent is not the right solu8on yet, but indicates there is at least a relevant problem to solve. 1994 Hands-free pet carrier NYC Subway Bans Dogs Unless They Fit into a Bag.2016 S?ll no decent solu?on yet…
- 23. 1948 Tucker Sedan Wayahead of compe??on, 1948 Tucker Sedan has incorporated seat belts, disc brakes & fuel injec?on. 50 cars were produced and it was considered a failed product. 10 years later it became common prac?ce. Bar codes Invented in 1948, but they only became popular in the late six?es. What inven?ons of 10y ago could be commercialized today?
- 24. Tech People can startdreaming when they see the poten8al of new tech, but try to look beyond buzzwords.
- 25. Spoang new techis easy… But how to translate this info into new ideas? MIT Tech Review Wired Tech Vimeo Tech
- 26. Example: start fromthis technology “Face Recogni;on” The most obvious ideas would be: Security; log into computer with my face; photo tagging; …
- 27. But, try tostart by wri;ng down all new ‘features’ this tech could offer today/tomorrow. Be very specific! - Detect disgust - Count # of people in a room - Check if someone lies? - Track ?redness? - Spot siblings - Transi?on of emo?ons - Aerac?veness - Medical condi?ons - … Once you have a list, it’s easier to generate new ideas. Where could this feature become valuable? Example: Track Tiredness (use case in the car, produc?on facility, sports, educa?on,…)
- 28. Other industries Explore othermarkets. Understand how other companies innovate in their domain.
- 29. Start from afirst idea. Put this idea in other contexts (other industries) to generate alterna;ve ideas. Fill empty fields
- 30. Check for yourconcept (or similar) in a database + browse related items to find more inspira;on. example: tracxn.com How are ‘industrial robo?cs’ used in a wide range of sectors?
- 31. Example search viacrunchbase.com What are remarkable startups in different industries that are using ‘auc8ons’. All different industries
- 32. Reverse innova;on Rural areas& development na8ons have to be more crea8ve due to the lack of resources.
- 33. Designed for ruralIndia: The Leveraged Freedom Chair. focus: low- cost, long distance rough terrain,… Later on, adapted for wealthy consumers who need an off-road mobility solu@on.
- 34. You start froma context with extreme limita;ons: (developing na8ons = an interes8ng context to explore) Try to copy some of these principles to your normal business context. How to build a messaging solu?on, without central network or internet? hep://firech.at Cool food at a very low cost, no compressor,..? hep://www.chotukool.com
- 35. The 50-cent microscopeto detect Malaria and Tuberculosis h`ps://www.foldscope.com/ Originally designed for developing countries Foldscope™ is being used by schools and researchers all around the world
- 36. VC & Investors It’stheir job to look ahead of what’s coming. Understand why they move in a certain direc8on.
- 37. How to keepan eye on investors: Quick & Dirty (Free) reports In-Depth Whatever format fits you. Just regular but small updates, or detailed reports!
- 38. Quick & Dirty(Free) reports In-Depth whogoQunded.com/top-100 A monthly overview of deals & investors www.launch8cker.com A daily news-mailing, including funding rounds.
- 39. Quick & Dirty(Free) reports In-Depth KPMG creates reports on Venture Capital trends, free to download. CBinsights, one of the leading analysts in this field, offers regular extensive reports. Some are free to download.
- 40. Quick & Dirty(Free) reports In-Depth Specialized services example below: CBinsights Mosaic & Smart Money check other tools: ma`ermark.com/discovery/ or pitchbook.com/products/plaQorm
- 41. Science Fic;on Get yourinspira8on from sci-fi movies & novels where they explore new ideas on how people interact with products & services.
- 42. Step 1: Watcha movie for the story & entertainment value. Step 2: Rewatch your movie, but pay close a`en8on to new products & services. Omen there are remarkable but subtle new inven8ons in the background, inspired by real research. Example: BLACK MIRROR (S3e1) all interac?ons with others lead to a ‘life’- score. Some products are only for people with minimum life-score. Based on: voice assistants, smart lenses, full connected API’s, credits score,…
- 43. Remember the PowerMags from Back to The Future in 1989? You can buy them for 720$ now.
- 44. In 2009 Young-sukKim designed an all-in-one credit card In 2016 Stratos, Coin, Plas8c, Swyp are figh8ng to become credit card of the future by releasing all-in-one credit card Designers are great at imagining how future products could look like. There must be a reason why car manufacturers create future concepts of the cars, right?
- 45. Extreme users Don’t focuson average users & customers. Look for outliers. They will challenge your assump8ons.
- 46. People you wantto focus on while idea;ng What would you current offer look like if it was only used by extremes? Example: What if smartphones were used by people who want modern design, but only use phones for calling?
- 47. The person whomade TwiTer use #hashtag You heard me right, it wasn’t Twi`er’s idea to use hashtags. Chris Messina and other extreme & early users of Twi`er needed a way to group tweets by topic. Follow your extreme user behavior to understand their needs.
- 48. Inspira;on behind Epson’snew revolu;onary printer Extreme users got fed up with buying expensive cartridges all the 8me. Therefore, made tweaks to their current printers Epson came up with “revolu8onary” printer
- 49. Random inspira;on Have 8meand want to browse the web for possible EUREKA moments? Here are some sources to start with.
- 50. If you’re stuckjust try to free up your mind by browsing some of the following sources for inspira;on: behance.net adsomheworld.com tumblr.com stumbleupon.com producthunt.com
- 51. So what arewe missing here? Send your 8ps to zygi.krupskis@boardofinnova8on.com www.boardofinnova8on.com