BUSINESS CONSULTING MEETS

SYSTEMATIC INNOVATION.
© Bold Group 2017
Innovation

inside the box
Systematic Inventive Thinking
A structured approach towards implementable
solutions
For more information, visit:
www.bold.group
© Bold Group
CONSTRAINTS FOSTER

CREATIVITY.
2
© Bold Group 3
The four key aspects of SIT.
Systematic Inventive Thinking
Five Innovation Patterns Breaking Fixedness
Inside the Box FFF Process
SIT - a reliable methodology based on profound research -
leads you through a process of provocation, challenging your
existing assumptions, with the goal to create ideas that
surprise you.
© Bold Group
Inside the Box
We start the thinking process from within. The closer
the idea is to your existing world, the easier it will be
to implement it.
4
Foster
your creativity
by implementing
restraints
Use your
expert know-how
at hand
Create
implementable
results
Own your
solution
Make
the most of your
existing
resources
© Bold Group
Fixedness
What it means to be an expert.
5
Driving a car is relatively complex.
However, we do it rather well – without too much mental effort.
Our brains have created short cuts to become better and faster at even
the most complex tasks.
We are experts at driving.
If you want to go from A to B, this expertise is excellent news.
If you want to reinvent driving, your brain will want to take the same
short cuts, keeping you from coming up with really new ideas.
We call these learned thinking patterns fixedness.
© Bold Group
Fixedness
An example.
6
Asked to draw three circles, you are likely to come
up with something like this:
You are an expert at drawing circles.

So, you have a fixedness when it comes to circles…
© Bold Group
Fixedness
An example.
7
Your fixedness most likely keeps you from coming
up with something like this:
Every new idea starts with breaking a fixedness.
three circles on top of each other three circles from the side
© Bold Group 8
Instead of looking for a need, or an obvious solution to a need, we manipulate the status quo and
systematically screen for hidden benefits.
The Function Follows Form (FFF) Process
PROVOKE
BREAK FIXEDNESS
CREATE
IMPLEMENTABLE
SOLUTIONS
© Bold Group 9
We turn around the usual process to break fixedness effectively.
The Function Follows Form (FFF) Process
Existing
Situation
Virtual
Situation
Benefits
 Challenges Adaption
2. FUNCTION1. FORM
IDEA
Start with what’s
already there.
Apply 1 of 5
Innovation
patterns, the
DNA of
innovation.
Visualize the new
‚virtual‘
situation.
What could be
the benefits? For
whom?
What keeps us
from doing it
this way?
How can we
realize important
benefits and
overcome the
challenges?
MARKET 

FILTER
TECHNOLOGY 

FILTER

REALITY

FILTER
No benefits? Keep going with a new virtual situation!
It’s allowed to have and document ideas anytime!
Bold 

Tools
© Bold Group 10
It’s no rocket science, it’s simply a systematic approach.
What does it work?
Existing
Situation
Bold 

Tools
Virtual
Situation
Benefits
 Challenges Adaption
2. FUNCTION1. FORM
IDEA
Innovation
DNA
Constraints
foster
creativity
Benefits
first!
© Bold Group 11
Derived from research, applicable anywhere.
The Five Patterns of Innovation
Subtraction DivisionMultiplication Attribute
Dependency
Task Unification
The elimination of core
components rather
than an addition of new
systems and functions –
„The path of most
resistance“.
A multiplication (or
addition) of elements
already existing in the
product along with a
required adjustment – a
qualitative change.
The division of a
product and/or its
components according
to function or
symmetry, thus adding
degrees of freedom.
The creation/removal
or symmetries or
dependencies between
existing product
properties (e.g. color
changes with
temperature, etc.).
The assignment of new
tasks to an existing
resource (i.e. any
element of the product
or its vicinity within the
manufacturer’s
control).
© Bold Group 12
Derived from research, applicable anywhere.
The Five Patterns of Innovation
Subtraction DivisionMultiplication Attribute
Dependency
Task Unification
Examples:
amazon 

(no book store)
Dyson vacuum cleaner

(no bag)
Examples:
Razor

(3 blades)
double-glass window

(several layers of glass
with a different
function each)
Examples:

TV remote
(control function
separated)
Deferred payment

(buy now, pay later)
Examples:

CK One

(different gender, same
perfume)
Cornering headlights
on a car

(direction of headlight
depends on steering)
Examples:

„Playpump“

(children drive water
pump by playing)
MacGyver

(uses available
resources to build
something new)
© Bold Group 13
How SIT helped BMW optimize their production process, globally.
Too abstract? Here’s an example.
Existing
Situation
Bold 

Tools
Virtual
Situation
Benefits
 Challenges Adaption
2. FUNCTION1. FORM
IDEA
BMW’s
production step
of welding body
parts together.
Remove the
robots, holding
the parts
together.
The production
now takes place
without the parts
being held
together by
robots.
Benefits are:

lower invest;
lower
maintenance
costs; more space
for workers to
weld.
Parts are not in
the perfect
position to be
welded together.
A lego-fit system
let’s workers clip
the parts
together.
Clips hold the
parts during
welding – this
process is now
applied at BMW
factories world
wide.
© Bold Group
About The Bold Group – Your SIT Experts
14
© Bold Group 15
Maybe you even know some of our work – you certainly heard about our customers.
About us
SOME OF OUR CUSTOMERS
250+ Projects
46 Industries
30+ Countries
15 years of experience
MUNICH BANGKOKMEXICO CITY
© Bold Group 16
You may know some of our work – you surely know some of our client partners.
Our References
FMCG & LIFESTYLE COMMUNICATION & MEDIA
TECHNOLOGY HEALTHCARE
INDUSTRIAL GOODS MOBILITY & LOGISTICS
FOOD & APPLIANCES
ENERGY & CHEMICALS
FINANCE & SERVICES
BMW – Germany

Completely rethinking their car
assembly process, Bold Group and
BMW generated concepts to save
significantly on investment costs.
Shell – Netherlands

Reducing the number of truck
loads needed for the construction
of pipelines by using the already-
build pipeline for transportation of
any material that fits into the 1,5m
pipe. Logistic cost can be reduced
significantly.
CP ALL – Thailand

Shortening the 7-Eleven store
opening process by 67% while
maintained the same CAPEX and
OPEX.
BUSINESS CONSULTING MEETS

SYSTEMATIC INNOVATION.
Bold Group GmbH
Oskar-Schlemmer-Str. 11
80807 Munich
Germany
Tel: + 49 89 24 20 52 7-0
Fax: + 49 89 24 20 52 7-10
Register number
HRB 166024
Ust.-ID-Nr. DE252663657
www.bold.group
Your contact:

Ralph J. Rettler
Managing Director

ralph.rettler@bold.group
+49 172 82 355 15

Systematic Inventive Thinking - SIT

  • 1.
    BUSINESS CONSULTING MEETS
 SYSTEMATICINNOVATION. © Bold Group 2017 Innovation
 inside the box Systematic Inventive Thinking A structured approach towards implementable solutions For more information, visit: www.bold.group
  • 2.
    © Bold Group CONSTRAINTSFOSTER
 CREATIVITY. 2
  • 3.
    © Bold Group3 The four key aspects of SIT. Systematic Inventive Thinking Five Innovation Patterns Breaking Fixedness Inside the Box FFF Process SIT - a reliable methodology based on profound research - leads you through a process of provocation, challenging your existing assumptions, with the goal to create ideas that surprise you.
  • 4.
    © Bold Group Insidethe Box We start the thinking process from within. The closer the idea is to your existing world, the easier it will be to implement it. 4 Foster your creativity by implementing restraints Use your expert know-how at hand Create implementable results Own your solution Make the most of your existing resources
  • 5.
    © Bold Group Fixedness Whatit means to be an expert. 5 Driving a car is relatively complex. However, we do it rather well – without too much mental effort. Our brains have created short cuts to become better and faster at even the most complex tasks. We are experts at driving. If you want to go from A to B, this expertise is excellent news. If you want to reinvent driving, your brain will want to take the same short cuts, keeping you from coming up with really new ideas. We call these learned thinking patterns fixedness.
  • 6.
    © Bold Group Fixedness Anexample. 6 Asked to draw three circles, you are likely to come up with something like this: You are an expert at drawing circles.
 So, you have a fixedness when it comes to circles…
  • 7.
    © Bold Group Fixedness Anexample. 7 Your fixedness most likely keeps you from coming up with something like this: Every new idea starts with breaking a fixedness. three circles on top of each other three circles from the side
  • 8.
    © Bold Group8 Instead of looking for a need, or an obvious solution to a need, we manipulate the status quo and systematically screen for hidden benefits. The Function Follows Form (FFF) Process PROVOKE BREAK FIXEDNESS CREATE IMPLEMENTABLE SOLUTIONS
  • 9.
    © Bold Group9 We turn around the usual process to break fixedness effectively. The Function Follows Form (FFF) Process Existing Situation Virtual Situation Benefits
 Challenges Adaption 2. FUNCTION1. FORM IDEA Start with what’s already there. Apply 1 of 5 Innovation patterns, the DNA of innovation. Visualize the new ‚virtual‘ situation. What could be the benefits? For whom? What keeps us from doing it this way? How can we realize important benefits and overcome the challenges? MARKET 
 FILTER TECHNOLOGY 
 FILTER
 REALITY
 FILTER No benefits? Keep going with a new virtual situation! It’s allowed to have and document ideas anytime! Bold 
 Tools
  • 10.
    © Bold Group10 It’s no rocket science, it’s simply a systematic approach. What does it work? Existing Situation Bold 
 Tools Virtual Situation Benefits
 Challenges Adaption 2. FUNCTION1. FORM IDEA Innovation DNA Constraints foster creativity Benefits first!
  • 11.
    © Bold Group11 Derived from research, applicable anywhere. The Five Patterns of Innovation Subtraction DivisionMultiplication Attribute Dependency Task Unification The elimination of core components rather than an addition of new systems and functions – „The path of most resistance“. A multiplication (or addition) of elements already existing in the product along with a required adjustment – a qualitative change. The division of a product and/or its components according to function or symmetry, thus adding degrees of freedom. The creation/removal or symmetries or dependencies between existing product properties (e.g. color changes with temperature, etc.). The assignment of new tasks to an existing resource (i.e. any element of the product or its vicinity within the manufacturer’s control).
  • 12.
    © Bold Group12 Derived from research, applicable anywhere. The Five Patterns of Innovation Subtraction DivisionMultiplication Attribute Dependency Task Unification Examples: amazon 
 (no book store) Dyson vacuum cleaner
 (no bag) Examples: Razor
 (3 blades) double-glass window
 (several layers of glass with a different function each) Examples:
 TV remote (control function separated) Deferred payment
 (buy now, pay later) Examples:
 CK One
 (different gender, same perfume) Cornering headlights on a car
 (direction of headlight depends on steering) Examples:
 „Playpump“
 (children drive water pump by playing) MacGyver
 (uses available resources to build something new)
  • 13.
    © Bold Group13 How SIT helped BMW optimize their production process, globally. Too abstract? Here’s an example. Existing Situation Bold 
 Tools Virtual Situation Benefits
 Challenges Adaption 2. FUNCTION1. FORM IDEA BMW’s production step of welding body parts together. Remove the robots, holding the parts together. The production now takes place without the parts being held together by robots. Benefits are:
 lower invest; lower maintenance costs; more space for workers to weld. Parts are not in the perfect position to be welded together. A lego-fit system let’s workers clip the parts together. Clips hold the parts during welding – this process is now applied at BMW factories world wide.
  • 14.
    © Bold Group AboutThe Bold Group – Your SIT Experts 14
  • 15.
    © Bold Group15 Maybe you even know some of our work – you certainly heard about our customers. About us SOME OF OUR CUSTOMERS 250+ Projects 46 Industries 30+ Countries 15 years of experience MUNICH BANGKOKMEXICO CITY
  • 16.
    © Bold Group16 You may know some of our work – you surely know some of our client partners. Our References FMCG & LIFESTYLE COMMUNICATION & MEDIA TECHNOLOGY HEALTHCARE INDUSTRIAL GOODS MOBILITY & LOGISTICS FOOD & APPLIANCES ENERGY & CHEMICALS FINANCE & SERVICES BMW – Germany
 Completely rethinking their car assembly process, Bold Group and BMW generated concepts to save significantly on investment costs. Shell – Netherlands
 Reducing the number of truck loads needed for the construction of pipelines by using the already- build pipeline for transportation of any material that fits into the 1,5m pipe. Logistic cost can be reduced significantly. CP ALL – Thailand
 Shortening the 7-Eleven store opening process by 67% while maintained the same CAPEX and OPEX.
  • 17.
    BUSINESS CONSULTING MEETS
 SYSTEMATICINNOVATION. Bold Group GmbH Oskar-Schlemmer-Str. 11 80807 Munich Germany Tel: + 49 89 24 20 52 7-0 Fax: + 49 89 24 20 52 7-10 Register number HRB 166024 Ust.-ID-Nr. DE252663657 www.bold.group Your contact:
 Ralph J. Rettler Managing Director
 ralph.rettler@bold.group +49 172 82 355 15