Web analytics

Web Analytics:
The Key To Enhance Online Experience And Drive Sales

An Enterprise Web Solutions Company

Agenda

 Web Analytics

 Process

 Benefits

 Techniques To Enable Customer Behavior Analysis

NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 2

Web Analytics

The measurement, collection, analysis and reporting of internet data for purpose of
understanding and optimizing the web usage.

On Site Web Off Site Web
Analytics Analytics
Measures and tracks
Measures and tracks
website traffic
a visitor’s navigation
referred from
on a website
external sources

Includes tracking on Includes tracking of
pages, links, assets, vi campaigns, social
deos, audios, geo media sites, social
sites, conversions, blo engine marketing and
gs, etc email marketing


What Web Analytics Does?

Web analytics is a robust tool that allows to easily visualize content, assimilate insights quickly and to
meet the dynamic demands of an online business.

Traffic & • To measure and analyze the traffic and conversion rate
conversions

• To track the number of visitors that visit the website including unique, new, and
Visitors repeat visitors

• To identify the percentage of visitors leaving the website from the entry page
Bounce rate without navigating any further into the website

Pages • To identify the performance of pages

Time spent • To measure how much time visitors spend on the website during their visit

Page views • To track how many times pages of a website are viewed


Why Web Analytics?

It is vital to understand how the website works and its weak points to make it successful
and build future strategies.

 Diversified business reporting

 Increasing ROI by defining scope of SEM

 Understanding user behavior and improving customer satisfaction

 Gauging and enhancing user engagement

 Identifying problems and opportunities

 Enhancing inefficient campaigns

 Gaining e-business intelligence information

 Insights and recommendations to site revamp

 Improving vital websites KPI performance


Process Of Web Analytics

Analyze Website

Implement Implement Tracking

WEB
ANALYTICS
Insights & PROCESS
Create Reports
Recommendations

Data Mining &
Define KPIs
Analyzing

KPIs such as pageviews, visitors, bounce rate, unique visitors, etc

Benefits Of Web Analytics

Appropriate presence of social media links to increase visibility

Enhanced user experience with the presence of marquees

Reduced bounce rates & enhanced stickiness through proper usage
of space

Easy and quick navigation with better information categories

Optimized PDF links for enhanced browsing experience

More viewers & promotions through interactive tours including
audios & videos

Knowledge centre & case studies sections rendering quick & relevant
information

Measure & maximize ROI


Techniques To Enable Customer Behavior Analysis

Marketing Business
Customer Segmentation
Intelligence

Techniques

Personalization And
CRM Integrations
Targeting


NVISH’s Value Add

Conversions & Strategic Planning Programs &
Lead Generation & Insights Campaigns

• Analysis of • Help in future • Analysis to
important areas planning increase visibility
• Traffic • Analytics & • Traffic analysis of
monitoring suggestions marketing
• Help in budget • GEO’s traffic campaigns
planning analysis • Continuous
analysis &
insights


OFFICE LOCATIONS DEVELOPMENT CENTERS

HEADQUARTERS SALES OFFICE CENTER I CENTER II
5201, Great America Pkwy, 81 Oxford St. London DLF Info City Quark City SEZ,
Suite 320 W1D2EU, First Floor, Tower E, IT Park A-40, Phase VIII,
Santa Clara CA 95054 United Kingdom Chandigarh 160101 Mohali - 160071
Phone : (+1)-408-730-2615 Phone : (+44)-207-993-4843 India India
Phone: (+91)-172-433-7709 Phone: (+91)-172-400-8500

Website: www.nvish.com E- Mail :info@nvish.com

Web analytics

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