Web 2.0 Workshop

Web 2.0 Workshop Collaboration Portlet Mash-Up Blackberry Extranet Federated Search Worklist iPhone Integration Business Intelligence Transformation Transaction Wiki Analytics Sales Social Media Twitter Viral Portal User Generated Content Crowd-sourcing Marketing Channel Composite Apps Multimedia Blog Web 2.0 Video Social Networks Content Web Service JSR168/170 WSRP AJAX RSS/ATOM Security Identity Design

Workshop Agenda Market Trends and Business Challenges Web 2.0 and You Web 2.0 Functionally Ingredients for Success – an open discussion LogicalTech Summary <Insert Picture Here>

Web 1.0 – Connected Information Information delivered as linked web pages Transforming how we access information Web 1.5 – Connected Applications Service-oriented architecture & composite frameworks Transforming how we design & use applications Web 2.0 – Connected Users Users share information using social software Transforming how we share information & work together Why websites look like last year Evolution of the Web

Market Trends Is this heaven? No, it’s Iowa <Insert Picture Here>

Market Trends If you build it they will come! <Insert Picture Here> Right?

Web 1.0 – Connected Information Information delivered as linked web pages Transforming how we access information Web 1.5 – Connected Applications Service-oriented architecture & composite frameworks Transforming how we design & use applications Web 2.0 – Connected Users Users share information using social software Transforming how we share information & work together Market Trends – Web 2.0 Evolution of the Web

Market Trends – Web 2.0 Evolution of Web 2.0 Technology 1997 Business Impact User Experience Platform Social networks Federation Participant-driven Collective intelligence Composite Framework Multichannel Business Processes Self-service publishing, collaboration and communities Profiling, analytics and experience management Composite Applications and multi-channel Social profiling, human network, Enterprise 2.0 services 2000 2002 2004 2007 2009 Simple personalization and content presentation

Market Trends - Web 2.0 Some Core Ingredients This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle <Insert Picture Here> Social Media / Collaboration Federated Search Personalisation Interaction / integration Productivity Communication

Market Trends – Web 2.0 Technology – it all works, right? Andrew MacAfee: “There’s [also] a widespread perception that the technologies currently in place to support these activities are weak, primitive, and unpopular”. This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

35% growth in email and data annually 30% of people’s time is spent searching for information 80% of an organization’s content is unmanaged Disparate project teams require manual coordination of processes creating disconnected stakeholders Business Challenges Provide Highly Relevant Information to Users Internal Resources External Resources

40% of IT budgets are spent on integration 30% of large enterprises run 5 or more packaged applications Significant user frustration with silos and manual processes Lack of re-use creates redundant infrastructure Business Challenges Bridge Information and Data Silos ERP CRM HRM Human Resources Management Customer Relationship Management Enterprise Resource Planning Legacy Systems

Marketing Manager Collaboration Portlet Mash-Up Blackberry Extranet Federated Search Composite Apps What does Web 2.0 mean to: Worklist iPhone Integration Business Intelligence Transformation Transaction Wiki Analytics Sales Social Media Twitter Viral Portal User Generated Content Crowd-sourcing Marketing Channel Multimedia Blog Web 2.0 Video Social Networks Content Web Service JSR168/170 WSRP AJAX RSS/ATOM Security Identity Design

Business Manager Collaboration Portlet Mash-Up Blackberry Extranet Federated Search What does Web 2.0 mean to: Worklist iPhone Integration Business Intelligence Transformation Transaction Wiki Analytics Sales Social Media Twitter Viral Portal User Generated Content Crowd-sourcing Marketing Channel Composite Apps Multimedia Blog Web 2.0 Video Social Networks Content Web Service JSR168/170 WSRP AJAX RSS/ATOM Security Identity Design

Technology Manager Collaboration Portlet Mash-Up Blackberry Extranet Federated Search What does Web 2.0 mean to: Worklist iPhone Integration Business Intelligence Transformation Transaction Wiki Analytics Sales Social Media Twitter Viral Portal User Generated Content Crowd-sourcing Marketing Channel Multimedia Blog Web 2.0 Video Social Networks Composite Apps Content Web Service JSR168/170 WSRP AJAX RSS/ATOM Security Identity Design

Enterprise Portals & Intranets Internet & Extranet Web sites Composite Applications Customer / supplier Extranets Citizen sites (Internet) Community Consultation E-Commerce Banking / Telco / Healthcare Sites CRM / User Acct. Mgmt. Product Catalogs Co-production of public goods Multi-channel Access Rich Internet Applications Content Integration Enterprise portals Dept. / Workgroup portals Employee Intranets Knowledge Management Social networks/ blogs/wikis/ Search/tagging Communities/ Discussions/Shared Workspaces .NET/SharePoint integration Content Integration Business Process Mgmt. Service Oriented Architecture Dashboards Targeted online marketing Business Application Integration Systems Integration Blogs / Wikis / Networks Rich Internet Applications Content Integration Web 2.0 - Business User Interaction Broad Range of Use Cases

Workshop Agenda Market Trends Web 2.0 and You Web 2.0 Functionally Ingredients for Success – an open discussion LogicalTech Summary <Insert Picture Here>

Web 2.0 Let’s discuss those Core Ingredients This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle <Insert Picture Here> Social Media / Collaboration Federated Search Personalisation Interaction / integration Productivity Communication

Personalisation This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Personalisation It’s what the customer wants This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle Do you really know me? Do you really need to go one-on-one? I want control How can you reach me?

Personalisation It’s what the customer wants This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle Do you really know me? Not knowing the identity of your customer and how to help them achieve their ‘site goal’ is pointless. Do you really need to go one-on-one? Do you really need to know the name of your customer’s cat? Or just know what your customer wants. I want control Users want to control their web experience. User centred design and personalisation tools are king. How can you reach me? Multi-channel delivery, anywhere, anytime.

Personalisation and Interaction To receive value, you must offer equal or greater value This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Personalisation Users managing their own interface This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle Customisable interfaces: Customisable personal interfaces Single UI to access applications, data stores, worklists, etc Productivity tools, worklists, search, mashups Interaction / collaboration, Forums, WIKI’s BLOGs, Feeds… Personal use space to store documents and content Benefits: Drive workplace productivity Empower people to manage their workspace

Personalisation Delivering information and content to users Organisations should provide users with Aggregated information Integration with multiple systems Access Personalization and Customization Collaboration Security and Privacy

Social Media This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Social Media Metrics that matter What is the most important metric to track in social media? A recent Social Media Today study amongst members found that: ROI is out (how *can* you put a metric around that brainstorming session?) This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle “ Virality" and "sentiment" predominated. Virality (the reach of your brand and how much your message is spread), 35% Sentiment (positive, negative or indifferent consumer reaction), 32% Financials (the effect social media has on your bottom line), 20% Volume (number of comments, blog posts, tweets, links, etc. about your brand), 11% Other, 2%

Social Media & Collaboration Proctor and Gamble – Connect & Develop This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Improve employee productivity with a unified workspace that combines access to content, applications, processes and social networks. Increase revenue with an enhanced user experience for relevant information, transactions, and customer support across multiple channels Reduce IT costs with a composite framework that enables lower integration costs and greater reuse for developers building and deploying applications Social Media & Collaboration Meeting the needs of stakeholders:

Social Media common failings This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle It’s all about me and my products I’m listening, but I’m not hearing you (or worse, not taking action!) We’re not calibrated with the technology We don't have enough control Our internal culture isn’t aligned for social media success

Social Media common failings This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle It’s all about me and my products Don’t listen to your customer, that’s fine – someone else will. I’m listening, but I’m not hearing you (or worse, not taking action!) OK, so you have Twitter, feedback and forums. Then Legal says you can’t contribute because of the risk being sued. We’re not calibrated with the technology Technology drives design. We don't have enough control This is part technology, part policy, part implementation. Our internal culture isn’t aligned for social media success How much effort to convince people internally that W2.0 works?

Collaboration This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Collaboration Productivity plus Connecting people Connecting work Collaboration tools and services This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Collaboration Spaces Core Features for User/Group Productivity Secure individual workspace or dashboard Personalisable with social feeds, email, tasks, tags, recent documents etc. Users are able to compose pages, add content and customize views Personal Spaces Secure team sites and community collaboration Role-based views and access to information Customisable Embed ad hoc activities in a business process or application Users can share and reuse Group Spaces as templates Group Spaces Role-based communication with user communities Simple process for linking pages and content to a specific enterprise role All users in a given role are easily kept up-to-date with relevant information Integrated with user’s Personal Space Business Role Pages

Productive collaboration: Social user profiles Personal and group activity feeds Visualization of user’s social networks Wall for status updates Monitor, manage, receive and give kudos Benefits: Drive workplace productivity and team effectiveness Users can quickly find and connect with the right people Collaboration Extensible networking

Collaboration Services Maximize and Optimize Connections Announcements Discussions Blogs Tags Links Wikis IM & Presence Documents Events RSS Worklist People Connections Activity Graphs Recent Activities Mail Notes Search Mashups Analytics And many more…

Productivity This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Productivity Intuitively serving and capturing information User Interface (Portal) Workflow Mash-up Federated Search This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Productivity Self Service Portal This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Productivity Using workflow to Unify Process Tasks Extend productivity with Utilise worklists directly within the portal Seamlessly view processes across applications Extend process and communication to external entities (partners with B2B sites) Benefits Unified context between process tasks, content and social interaction improves process execution Singe access point for multiple workflow tasks improves productivity

Productivity Mashups Open & Secure Web Integration Work with data from multiple sources End-users assemble mashups from apps and other data sources using wizard-driven templates Mashup content or data to create or extend the value of existing applications Create and use libraries of reusable widgets, UI components etc to make mashing up easier Improve mashup performance by leveraging provisioning & analytics Benefits Dynamic information customization Reuse valuable portlets and new widgets in any Web application Easily deploy applications to external audiences

Productivity Federated Search This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Productivity Federated Search Keys to finding information Single Search UI for all application content Transactional search Vs information search Retrieve structured application data and unstructured content Federated search results from each source Integrated with all information sources – apps, databases, content repositories, file shares… Granular security model aligned with organizational policies

Communication This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Communication Delivering relevant information of value Content Management User Experience Management Multi-Channel Communication This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Communication Content Management Key Considerations: Creation, management and publishing tasks from a content repository Federated Content Access Out-of-the-box Integrated Repositories Virtual Content Repository Content Type Management Contributor and Manager Tools WebDAV and WYSIWYG Editing Benefits Standards-based connections to multiple repositories simplifies integration for IT Users can easily create and publish managed content in context with ad hoc content to improve information sharing

Communication User Experience Management Key Considerations Deliver a unified Web environment with personalized pages, portlets and easy navigation to applications and communities Templates support rapid creation of pages, portlets, content, projects, applications and Web services Experience Definitions enable the creation of entirely different interfaces with unique security, branding and design for different groups of users Adaptive Layouts allow you to change the look and feel of portal pages via XHTML Layouts can be defined via rules-based experience definitions; Faster UI deployment and lower-cost UI maintenance

Communication Multi-Channel Delivery Areas of focus: Interaction with all channels (browser, phone apps, desktop etc) Integration of resources from multiple applications and sources Enable social interactions with groups Improve productivity with anywhere, anytime access Build with REST/RSS/ATOM architectures Benefits: Unified communication channel for productivity and marketing Find the right information and people when you need to

Some Points for Discussion… Productivity and Efficiency Customer or Staff Engagement Knowledge Security and Reputation Protection This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Increase agility and efficiency Increase employee productivity Faster time-to-market Improve enterprise collaboration Acquire and retain customers Enhance customer experience Expand channels Improve customer service Lower operating costs Reduce IT costs Enable process improvements Improve operational visibility Provide highly relevant information to users Stay Competitive Bridge information and data silos Enhance reputation Reduce application development time Business Challenges Business Benefits Ingredients for Success Value Proposition?

LogicalTech Special Offer A LogicalTech Web 2.0 Expert Consultant Half a day strategy consultation Comprehensive report Recommendations for solution(s) Value $2,000.00 Available for 4 separate organisations represented here today. This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

LogicalTech Contact Details - Melbourne Martin Coyle [email_address] 0438 7111 22 Stephen Allison [email_address] 0412 199 961 www.logicaltech.com.au | 1300 858 117 This information is considered proprietary and may not be copied, distributed, modified or re-used for any purpose without the express permission of Oracle

Workshop Resources To see Oracle Enterprise 2.0 in action, visit: www.r ea.oracle.com To download Enterprise 2.0 resources*, visit: http://www.oracle.com/technology/architect/enterprise_solution_cookbook/building_e20_applications.html http://www.oracle.com/us/products/middleware/user-interaction/index.htm *Look on the right hand side of this page for downloads and resources <Insert Picture Here>

Web 2.0 Workshop

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