TROJAN TECHNOLOGIES INC.: 
ORGANISATIONAL STRUCTURING FOR GROWTH AND CUSTOMER SERVICE 
By: 
Jyoti Singh 
& 
Reetu Pawar 
Tuesday, September 30, 2014 IBMR Wilson garden Bangalore. 1
CONTENTS 
1. Company Overview and its growth. 
2. About Products and its customers. 
3. Challenges and Issues. 
4. Assignment Questions. 
5. Learning Outcome. 
6. Conclusion. 
Tuesday, September 30, 2014 IBMR Wilson garden Bangalore. 2
1. Company Overview and its growth 
1977: Trojan was established, there were 3 staff and their goal is to 
develop a feasible UV wastewater disinfection technology. 
1981: The first UV disinfection system (System UV2000TM) was 
installed in Tillsonburg, Ontario. 
1983-84: Company generated small revenues through the sale of small 
residential and industrial clean water UV system. 
1991: The Second UV disinfection system (System UV3000TM) was 
installed and sales around $10 Million. 
1992: Company grows and a staff of 50 were placed. 
1993: Trojan established a branch office in The Hague, Netherlands 
and issue of IPO (Initial Public offering) on the Toronto Stock 
Exchange 
Tuesday, September 30, 2014 Jyoti 3
Cont.…. 
 1994: Launch of UV disinfection system (System UV4000TM) and 
construction of new head office with sales exceeding $20 Million. 
 1995: Branch office was opened in California. 
 1997: Sales revenue increased more than $50 Million and staff size 
became 190. 
1998-2003: in 1998 sales reach $70 Million and continue to grow by 
30 % per year, and by 2003 it reached to $300 Million. 
 In year 2003, Company expands and had more than 1,000 employees. 
Tuesday, September 30, 2014 Jyoti 4
2. About Products and its customers 
Trojan Technologies group of businesses, Provides innovative UV 
technology for Municipal, Industrial, Residential and Research and 
development. 
Systems were design for:- 
a) Wastewater 
• TrojanUV3000PTP 
• TrojanUV3000B 
• TrojanUV3000Plus 
• TrojanUV4000Plus 
• TrojanUVFit 
• TrojanUVSigna 
Tuesday, September 30, 2014 Reetu 5
Cont... 
b) Drinking Water 
• TrojanUVSwiftSC 
• TrojanUVSwift 
• TrojanUVTorrent 
c) Environmental Contaminant Treatment 
• TrojanUVSwiftECT 
• TrojanUVPhox 
• TrojanUVTorrentECT 
d) Trojan Technologies group of businesses, VIQUA provides 
innovative UV technology for residential and commercial markets. 
Tuesday, September 30, 2014 Reetu 6
• UVMAX 
• Sterilight 
Customer interaction process 
• Quote/bid process 
• Configuration of project structure 
• Project shipment and system installation 
• Technical support and warranty claims 
• Parts order processing 
Tuesday, September 30, 2014 Reetu 7
 93 % sales of wastewater 
products. 
7% sales were clean water 
products. 
Sales 
System UV 
8000 and 
Aqua Uv 
System UV 
4000 
93% 
7% 
System UV 4000 System UV 8000 and Aqua Uv 
Tuesday, September 30, 2014 Reetu 8
3. Challenges & Issues 
 As the organization grew, it is difficult to know about all customers 
and the current projects. 
 Lack of interaction within the organization. 
 Lack of communication between departments. 
 No coordination among departments. 
 No CRM (Customer Relationship Management) 
 No defined job description and dual roles. 
 No Formal training or apprenticeship program for new employees. 
 Limited promotion and role development opportunities. 
Tuesday, September 30, 2014 jyoti 9
4. Assignment Questions 
1. Customer Service and support importance: 
 Handling companies issues. 
 It helps to differentiate a company from its competitors. 
 It helps to get repeat business from customers. 
In Trojan Technologies, earlier there were few employees and work was 
limited so it was easy to concentrate on each and every project. 
 As the organization grew, customer service plays a vital role right 
from bidding of project till replacing system’s parts. 
 Service department deals with phone calls, site visits and warranty 
claims. 
Tuesday, September 30, 2014 Reetu 10
Regional 
Office 
Head 
Office 
Regional 
Office 
Regional 
Office 
2. 
Regional Office: 
a) Product Engineering 
b) Knowledge base 
c) Installations 
d) Customer Service and call 
centres 
e) Marketing and Sales 
Head office: 
a) Top management 
b) Central knowledge base 
c) HR and training 
d) Central call center 
Tuesday, September 30, 2014 jyoti 11
3. Early when company had less employees work is done in proactive 
manner, but as the organization grows company follow the same 
organization structure as it was before. 
 Effective Communication between departments was less. 
Work load on any particular department. 
 One Department performing multiple roles. 
 No formal training for new employees. 
Tuesday, September 30, 2014 Reetu 12
5. Learning Outcome 
 Re-structuring for organization is required. 
 Facilitate co-ordination between departments. 
 Formal induction system and training should be introduce. 
 Create specific roles and job-descriptions for each employee. 
 No juggling between roles 
 Veterans are given preference. 
 Employees will be motivated to work if their growth plans and 
opportunities available are clearly communicated. 
Tuesday, September 30, 2014 Jyoti 13
Thank You 
Tuesday, September 30, 2014 IBMR Wilson garden Bangalore. 14

Trojan technologies inc

  • 1.
    TROJAN TECHNOLOGIES INC.: ORGANISATIONAL STRUCTURING FOR GROWTH AND CUSTOMER SERVICE By: Jyoti Singh & Reetu Pawar Tuesday, September 30, 2014 IBMR Wilson garden Bangalore. 1
  • 2.
    CONTENTS 1. CompanyOverview and its growth. 2. About Products and its customers. 3. Challenges and Issues. 4. Assignment Questions. 5. Learning Outcome. 6. Conclusion. Tuesday, September 30, 2014 IBMR Wilson garden Bangalore. 2
  • 3.
    1. Company Overviewand its growth 1977: Trojan was established, there were 3 staff and their goal is to develop a feasible UV wastewater disinfection technology. 1981: The first UV disinfection system (System UV2000TM) was installed in Tillsonburg, Ontario. 1983-84: Company generated small revenues through the sale of small residential and industrial clean water UV system. 1991: The Second UV disinfection system (System UV3000TM) was installed and sales around $10 Million. 1992: Company grows and a staff of 50 were placed. 1993: Trojan established a branch office in The Hague, Netherlands and issue of IPO (Initial Public offering) on the Toronto Stock Exchange Tuesday, September 30, 2014 Jyoti 3
  • 4.
    Cont.….  1994:Launch of UV disinfection system (System UV4000TM) and construction of new head office with sales exceeding $20 Million.  1995: Branch office was opened in California.  1997: Sales revenue increased more than $50 Million and staff size became 190. 1998-2003: in 1998 sales reach $70 Million and continue to grow by 30 % per year, and by 2003 it reached to $300 Million.  In year 2003, Company expands and had more than 1,000 employees. Tuesday, September 30, 2014 Jyoti 4
  • 5.
    2. About Productsand its customers Trojan Technologies group of businesses, Provides innovative UV technology for Municipal, Industrial, Residential and Research and development. Systems were design for:- a) Wastewater • TrojanUV3000PTP • TrojanUV3000B • TrojanUV3000Plus • TrojanUV4000Plus • TrojanUVFit • TrojanUVSigna Tuesday, September 30, 2014 Reetu 5
  • 6.
    Cont... b) DrinkingWater • TrojanUVSwiftSC • TrojanUVSwift • TrojanUVTorrent c) Environmental Contaminant Treatment • TrojanUVSwiftECT • TrojanUVPhox • TrojanUVTorrentECT d) Trojan Technologies group of businesses, VIQUA provides innovative UV technology for residential and commercial markets. Tuesday, September 30, 2014 Reetu 6
  • 7.
    • UVMAX •Sterilight Customer interaction process • Quote/bid process • Configuration of project structure • Project shipment and system installation • Technical support and warranty claims • Parts order processing Tuesday, September 30, 2014 Reetu 7
  • 8.
     93 %sales of wastewater products. 7% sales were clean water products. Sales System UV 8000 and Aqua Uv System UV 4000 93% 7% System UV 4000 System UV 8000 and Aqua Uv Tuesday, September 30, 2014 Reetu 8
  • 9.
    3. Challenges &Issues  As the organization grew, it is difficult to know about all customers and the current projects.  Lack of interaction within the organization.  Lack of communication between departments.  No coordination among departments.  No CRM (Customer Relationship Management)  No defined job description and dual roles.  No Formal training or apprenticeship program for new employees.  Limited promotion and role development opportunities. Tuesday, September 30, 2014 jyoti 9
  • 10.
    4. Assignment Questions 1. Customer Service and support importance:  Handling companies issues.  It helps to differentiate a company from its competitors.  It helps to get repeat business from customers. In Trojan Technologies, earlier there were few employees and work was limited so it was easy to concentrate on each and every project.  As the organization grew, customer service plays a vital role right from bidding of project till replacing system’s parts.  Service department deals with phone calls, site visits and warranty claims. Tuesday, September 30, 2014 Reetu 10
  • 11.
    Regional Office Head Office Regional Office Regional Office 2. Regional Office: a) Product Engineering b) Knowledge base c) Installations d) Customer Service and call centres e) Marketing and Sales Head office: a) Top management b) Central knowledge base c) HR and training d) Central call center Tuesday, September 30, 2014 jyoti 11
  • 12.
    3. Early whencompany had less employees work is done in proactive manner, but as the organization grows company follow the same organization structure as it was before.  Effective Communication between departments was less. Work load on any particular department.  One Department performing multiple roles.  No formal training for new employees. Tuesday, September 30, 2014 Reetu 12
  • 13.
    5. Learning Outcome  Re-structuring for organization is required.  Facilitate co-ordination between departments.  Formal induction system and training should be introduce.  Create specific roles and job-descriptions for each employee.  No juggling between roles  Veterans are given preference.  Employees will be motivated to work if their growth plans and opportunities available are clearly communicated. Tuesday, September 30, 2014 Jyoti 13
  • 14.
    Thank You Tuesday,September 30, 2014 IBMR Wilson garden Bangalore. 14