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The Key Recruitment Metric You're Not Tracking: Source of Influence
The document discusses the importance of tracking sources of influence in recruitment marketing, distinguishing it from sources of hire. It emphasizes how understanding candidate interactions with various channels can enhance recruitment strategies and improve the overall candidate journey. Key takeaways include the necessity of monitoring these metrics to allocate resources effectively and identify successful channels.
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Similar to The Key Recruitment Metric You're Not Tracking: Source of Influence
The Key Recruitment Metric You're Not Tracking: Source of Influence
- 1. © Glassdoor, Inc.2016 The Key Metric You’re Not Tracking: ! Source of Influence!
- 2. © Glassdoor, Inc.2016 Featured Speakers! Elyse Mayer! Content Manager at SmashFly Technologies! @ElyseSchmidt! Kirsten Davidson! Head of Employer Brand at Glassdoor! @GDforEmployers!
- 3. © Glassdoor, Inc.2016 #RecruitingMetrics!
- 4. © Glassdoor, Inc.2016 agenda! what is source of influence ! why it matters to your organization! how to track and use it to inform your recruiting strategy! Q&A!
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- 6. © Glassdoor, Inc.2016 Source of Hire vs. Source of influence ! • Source of Hire: the last source a candidate used before applying! • Source of Influence: all the sources a candidate interacts with from from attraction to application!
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- 8. © Glassdoor, Inc.2016 Content marketing ! (including blogs)! Employee stories! Employer brand videos! Newsletter! Press outreach! Social media ! outreach ! SEO and PPC ! Retargeting! Email lead nurturing! Job boards! Profile pages on ! employment sites! Career sites! Talent networks! Referrals! Reviews!
- 9. © Glassdoor, Inc.2016 agenda! what is source of influence! why it matters to your organization! how to track and use it to inform your recruiting strategy! Q&A!
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- 11. © Glassdoor, Inc.2016 Inavero, 2015
- 12. © Glassdoor, Inc.2016 Recruitment marketing and source of influence go hand-in-hand.! • Proactively nurture candidates across multiple channels! • Attract and influence candidates to apply ! • Figure out the channels that work best! 1
- 13. © Glassdoor, Inc.2016 The candidate journey starts long before they apply.! • Touchpoints influence candidates in different ways, and to take different actions! 2
- 14. © Glassdoor, Inc.2016 Certain channels are meant to influence and nurture, not convert.! • Tells you what attracted candidates to apply, so you can better allocate ! budget and resources! 3
- 15. © Glassdoor, Inc.2016 Source of influence tracking reveals candidate ! motivations and behaviors.! • Eliminate guesswork and prove what works! • Back up your case for investing in tools and resources! • Get insight into specific candidate journeys! • Create targeted candidate personas to drive overall strategy and future campaigns! 4
- 16. © Glassdoor, Inc.2016 Source of influence data! brightens the black hole of what happens! before a candidate clicks apply.!
- 17. © Glassdoor, Inc.2016 agenda! what is source of influence! why it matters to your organization! how to track and use it to inform your recruiting strategy! Q&A!
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- 19. © Glassdoor, Inc.2016 vs. Rely on candidate ! self-selection! Use source codes! Use Recruitment Marketing Platforms! Complete integration with ATS!
- 20. © Glassdoor, Inc.2016 How many visitors come to your career site, from which social networks or job boards, on a mobile device or desktop, and what content they engage with before applying?! How your latest college recruiting campaign performed in terms of email opens and click-throughs, how many of them joined your talent network, and how many converted into applicants from your pipelines?! How many sources a candidate interacts with before they apply?!
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- 22. © Glassdoor, Inc.2016 Determine: • What was their first point of attraction? ! • How many sources of influence did they touch before they applied? ! • How long did it take them to eventually apply? ! • Were they part of your talent network? !
- 23. © Glassdoor, Inc.2016 Determine: • How many qualified candidates are coming in through ! which source? ! • How do engineering candidates differ in their touchpoints ! than finance candidates?! • How did specific email messaging drive conversion? !
- 24. © Glassdoor, Inc.2016 Utilizing your Recruitment Marketing Platform: • Filter and sort leads in your pipeline based on specific activity! • Target certain leads to source when certain reqs open!
- 25. © Glassdoor, Inc.2016 More engagement with potential applicants by changing social strategy ! to military recruiting and allocating more posts to a different audience.!
- 26. © Glassdoor, Inc.2016 “ When candidates come in the door, they already know about our organization’s culture and values. We hire people who are more concerned with being a part of a company that is growing and providing a career opportunity than those just interested in landing their next ‘job’ or getting their next paycheck. Glassdoor gives them a transparent look at what we’re doing at WilsonHCG, which is to build around our people.! John Wilson, CEO! Glassdoor Case Study
- 27. © Glassdoor, Inc.2016 Key Takeaways! • Sources of influence are your recruitment marketing channels. ! • To improve the candidate journey, you have to understand and track it first. ! • Source of hire is only one data point; source of influence is the full picture. ! • Source of influence metrics will help you identify what’s working and what’s not across channels and campaigns. !
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