The Bottom Line on Trust | Accenture Strategy Competitive Agility Index 2018

The Bottom Line on Trust | Accenture Strategy Competitive Agility Index 2018

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  The Bottom Line on Trust AccentureStrategy
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  The competitiveness ofcompanies is under threat due to an unprecedented frequency of trust incidents. Read the research >
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  Accenture Strategy foundthat more than half (54%) of the 7,030 companies we scored on our Competitive Agility Index experienced a material drop in trust, a key measure of competitiveness. The Accenture Strategy Competitive Agility Index scores companies on keys measures of competitiveness: growth (33%), profitability (33%), and sustainability and trust (33%). Accenture Strategy calculated index scores for 7,030 companies across 20 sectors and 127 discrete industries using more than four million data points from the past two and a half years. A material drop in trust = greater than 5%. 54% Read the research >
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  -12% -10% -8% -6% -4% -2% 0% 54% of companiesin our research experienced a material drop in trust of 5% or more. Read the research >
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  We estimate that,of the 54% of companies that experienced a drop in trust, based on available data, companies conservatively lost out on US$180 billion in potential revenue. Read the research >
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  84% 86% 10/15 Addto this, the drumbeat of statistics and omnipresent headlines about tainted food and executive missteps, and it becomes clear that trust and the very real threat of trust incidents are center stage. Sources: Kroll Global Fraud & Risk Report 2018, 10th annual edition Edelman Trust Barometer experienced a fraud event experienced a cyber event industries saw a decline in trust Read the research >
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  In today’s world,it is no longer a question of if a company will experience a trust incident, but when. Read the research >
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  What if companiescould quantify the potential impact of a trust incident on key measures of growth? The Accenture Strategy Competitive Agility Index has allowed us to do just this. Our research and analysis determined that trust is anything but soft. Read the research >
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  We found thatwhen a drop in trust occurs, on average,companies will experience a drop in revenue growth and EBITDA growth. >5% 2 points 6% 10% Trust Competitive Agility Index Score Revenue EBITDA z Read the research >
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  Considering that a$US30 billion retail company that experiences a material drop in trust stands to lose US$4 billion in future revenue, strategic conversations about trust become an imperative. The impact varies by industry. Read the research >
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  Potential impact onrevenue growth from a 2-point drop in the Competitive Agility Index score Note: Global Averageincludes other sectors not listed here. Read the research >
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  Potential impact onEBITDA growth from a 2-point drop in the Competitive Agility Index score Note: Global Averageincludes other sectors not listed here. Read the research >
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  Does your companyknow where it stands on key measures of competitiveness: growth, profitability, and sustainability and trust? Know what your company stands to lose. Read the research >
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  Copyright © 2021Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. 14 Read the research and contact Accenture Strategy experts. @AccentureStrat www.linkedin.com/showcase/accenture-strategy www.accenture.com/bottom-line-on-trust Read the research >